14. Be personal
• Tell stories about your own struggle.
• Encourage people to add you on
Twitter or Facebook.
15. Be confident
. • Make it clear you believe in your own course
and content.
• Don’t be timid about giving advice
16. Example: Serve Mastery
“The reason why I'm excited to share
this course is simple: I know it can
have a huge impact on your tennis
game.”
17. AVOID underconfidence!
An example of what you shouldn’t write:
"I hope you are looking forward to my email
course that will help you simplify your life,
which is in my opinion, an essential pre-step to
living a life of freedom."
19. Example: Ship by September
"It’s perfectly normal to struggle with starting
a project, staying the course, and finishing.
You are normal. Your struggles are normal.
And those struggles are not a personal
failing, and they’re not eternal."
20. Three main principles
1) Pick a small topic you can cover
thoroughly
2) Make the user better with each email
3) Be supportive, personal and confident
21. Learn by seeing what others do
Benny Lewis: www.fluentin3months.com
Amy Hoy: www.30x500.com
Brennan Dunn: www.doubleyourfreelancing.com
Ian Westermann: www.essentialtennis.com
Jon Markwell: http://www.theskiff.org
My course: www.writing-skills.com
22. Three main principles
1) Pick a small topic you can cover
thoroughly
2) Make the user better with each email
3) Be supportive, personal and confident