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Alpha Phi Omega - All American Regionals
1. SOCIAL
MEDIA AND
APO - #LFS
GOES VIRAL.JACKIE VETRANO
SUNY GENESEO ‘13
@JACKIEVETRANO
SOCIAL MEDIA ASSISTANT
SKIDMORE COLLEGE
2. WHAT’S A BRAND?
Branding is built by the things you
can see.
Branding is supported by the
association your customer makes
with your brand.
@JACKIEVETRANO
3. BUT JACKIE, WE’RE
NOT A BUSINESS.
Everything has a brand (your
chapter, section, region...)
Everyone has a brand (YOU.)
Social Media is a piece of it.
@JACKIEVETRANO
9. QUALITY OVER QUANTITY.
“I’m so much more willing to
pledge Alpha Phi Omega because
they have three social media
channels, and [other organization]
only has one.”
-- No one says this.
@JACKIEVETRANO
10. Facebook Group
Facebook Like Page
@JACKIEVETRANO
QUALITY OVER QUANTITY.
11. Facebook Group – photos, statuses,
video, privacy settings
Facebook Like Page – photos,
statuses, video, boosted posts ($)
@JACKIEVETRANO
QUALITY OVER QUANTITY.
15. SOCIAL MEDIA AUDIT
Profile Password Brand Check Mission/Goals
Facebook (public
like page, not
chapter group)
Admins:
Secretary,
Historian, PR
Chair
APO Shield
image is
stretched on
banner
• Photos of
events
once/week
• “Meet a
brother” post
Twitter APOrules1925 • Follow relevant
accounts
(retweet them)
• #volunteer in
posts
Instagram FrankRHorton Change profile
photo to
letters/shieild
• Tag @apostaff
and
@region2apo
in all posts
@JACKIEVETRANO
26. CONTENT WRITING
CHALLENGE #1
It’s rush week on campus, and APO is hosting
“Meet the Brothers,” where participants will have
the chance to meet current brothers, talk to the
Pledge Educator about the process, and ask
questions. Pizza, chips, cookies, and drinks will
be available for anyone who attends. Any
attendees will be entered in a raffle to win an
APO rush week t-shirt, if they stay until the end
of the event. Meet the Brothers is held in Smith
Hall, room 104 on January 9th from 6 to 7pm.
@JACKIEVETRANO
30. CONTENT WRITING
CHALLENGE #2
Yesterday, your chapter participated in Relay for
Life on campus, one of the biggest campus-wide
events of the semester. The brotherhood raised
$8,500 by selling t-shirts, asking for donations
from the community, and hosting a spaghetti
dinner. The Historian took over 80 photos of the
Relay for Life event, and more photos of the
chapter are featured on your university’s
website:
www.university.edu/photos/RelayForLife_2016
@JACKIEVETRANO
34. CONTENT WRITING
CHALLENGE #3
It’s finals week on campus, and everyone is
stuck in the library all day, every day. After finals,
it’s summer vacation!
@JACKIEVETRANO
40. WHAT IS A CONTENT
STRATEGY?
Determining what “stuff” gets
posted, and when
Images, blog posts, publicity of
events, etc
Planning in advance
@JACKIEVETRANO
46. SOCIAL MEDIA AS A
PROMOTIONAL TOOL
Get followers by telling everyone
Shout it from the rooftops – put it on
everything
Rush Poster? Announcements? Your
email signature?
Humans don’t like to read
Remember the expectations of social
media
@JACKIEVETRANO
47. STAYING CONNECTED
Engage alumni early, and be active!
Alumni Facebook groups
Share updates about your chapter
Meet the new Eboard
Meet your new PC
Family ties
@JACKIEVETRANO