Indonesia is more than just Bali and Bintang, it's a social media hotspot.

1. Jack’s Labs
2015
Social Media Snapshot
Indonesia

2. INDONESIA OVERVIEW
74 MILLION (Now)
141 MILLION (2020)
MIDDLE CLASS (BCG)
MEDIAN AGE
28.9
POPULATION
250 MILLION
(Fourth Largest Population)
Source :
http://artasiapacific.com/Countries/Almanac?country=14
https://www.techinasia.com/indonesia-web-mobile-data-start-2015/ Jack’s Labs

3. Growth in
the number
of active mobile
social accounts
+19%
Growth in
the number
of active social
media accounts
+16%
Source : https://www.techinasia.com/indonesia-web-mobile-data-start-2015/
Jack’s Labs
INDONESIA’S SOCIAL MEDIA GROWTH
since January 2014

4. Facebook
Whatsapp
Twitter
Facebook
Messenger
Google+
14%
12%
11%
9%
9%
Skype
Pinterest
Line
Instagram
Linkedin 7%
7%
6%
6%
6%
Percentage of population that used the platform in the last month.
Source: https://www.techinasia.com/indonesia-web-mobile-data-start-2015/
Jack’s Labs
INDONESIA’S MOST POPULAR SOCIAL PLATFORMS

5. Percentage of population that used the platform in the last month
data source : GlobalWebIndex
Phillipines
Japan
SouthKorea
%ACTIVEONLINEUSERS
Australia
Brazil
Singapore
India
USA
UK
HK
China
Indonesia
Source: http://socialnewsdaily.com/1009/how-different-parts-of-the-world-use-social-networks-infographic/
Jack’s Labs
INDONESIA RANKS #2 WORLDWIDE
FOR SOCIAL MEDIA USAGE

6. more than the population of
South Korea
largest market for Facebook
4th
11,658,760 users
live in Jakarta alone
USERS
5% of total
Facebook
users
70M
Facebook
in Indonesia
Sources:
http://socialmemos.com/sehstocial-media-statistics-for-indonesia/ Jack’s Labs

7. more than the population of
Australia
largest market for Twitter
4th
2.4% of the 10.6 Billion
tweets worldwide posted by
Jakartan Twitter Users!
USERS
from total
316 million
users
29M
Twitter
in Indonesia
Sources:
https://www.techinasia.com/indonesia-social-jakarta-infographic/ Jack’s Labs

8. USERS
from total
400 million
users
18M
Instagram
in Indonesia
more than the population of
Hong Kong
2nd largest market in Asia
in Indonesia
215% growth of active users
Sources:
http://wifimu.com/trend-pengguna-media-sosial-2015/
http://lunariastudio.com/2015/03/28/ketahuilah-besar-pasar-media-sosial-anda/ Jack’s Labs

9. Australia Indonesia
Starbucks Coffee Australia
3,796 Followers
Coca Cola Australia
3,256 Followers
Telstra
85.7K Followers
Hoyts Cinema
1,043 Followers
Starbucks Coffee Indonesia
1.2M Followers
Coca Cola Indonesia
199K Followers
Telkomsel
762K Followers
Cinema XXI
7M Followers
Source : https://twitter.com Jack’s Labs
BRAND INTERACTION IS ON A WHOLE OTHER LEVEL

10. Average number of messaging apps/user = 4.2
0 5m 10m 15m 20m 25m 30m 35m
Line
Kakaotalk
BBM
MigMe
WeChat
Viber
NUMBEROFINDONESIANUSERS
Jack’s Labs
MESSAGING APPS, THE NEW SOCIAL PLATFORM.
CHAT, PLAY GAMES AND BUY THINGS... ALL IN THE SAME APP

11. Jack’s Labs
is a development house with offices in Perth & Jakarta.
We create unique & useful apps for mobile devices.
Visit http://jackslabs.com or email hello@jackslabs.com