1. Jackki WakefieldJackki Wakefield
COM495COM495

3. • Deal-of-the-day website
• Launched November 2008
• Currently available in over 150 cities in the US
and Canada
• Available in 23 other countries
• Roughly 3.3 million followers as of July 2010
• Has saved users $130 million as of July 2010
The breakdown:

4. CONS:
•Customer crush syndrome
•Great for the Consumer, Bad for
the Company
•Spending on things you don’t
need
•Groupon keeps 50% of
Company’s revenue
•To receive the deal (without
going to the site) you must
subscribe
•No refunds
•Lack of customer service
(Customer crush syndrome)
•No buying incentive
PROS:
•Economic trend
•Save a lot of money
•Great as gifts
•No spam, No pressure
•Social connectivity
•Deals are often available for
more than 24 hours, unlike it’s
competitors
•Companies have the ability to
profit largely
•It has a mobile app for any
smartphone/droid/iphone
•Trying new things is
inexpensive
•Discussion board

5. CompetitorsLIVINGSOCIAL
ShopItToMe
DealPop
Woot
Tippr

6. Even More…Even More…

9. Resources:
• Response Magazine Online:
http://www.responsemagazine.com/response-magazine/field-reports-2769
• Wikipedia: http://en.wikipedia.org/wiki/Groupon
http://en.wikipedia.org/wiki/LivingSocial
http://en.wikipedia.org/wiki/Woot
• Tech Crunch: http://techcrunch.com/2010/07/11/groupon-competitors-guide/
• Youtube: http://www.youtube.com/watch?v=_xgPtqT0XBY
• Sitejabber:
http://www.sitejabber.com/blog/2010/10/03/the-pros-and-cons-of-daily-deals/?display=wide
• Forbes Blogger: http://blogs.forbes.com/elizabethwoyke/2010/11/18/groupon-said-to-spawn-
more-than-180-clones-in-u-s-already/
• 8Coupon: http://www.8coupons.com/Seattle
http://blog.8coupons.com/2010/11/17/power-rankings-of-deals-who-has-the-most-feb-15th-2010-
to-november-16-2010/

10. Resources:
• Response Magazine Online:
http://www.responsemagazine.com/response-magazine/field-reports-2769
• Wikipedia: http://en.wikipedia.org/wiki/Groupon
http://en.wikipedia.org/wiki/LivingSocial
http://en.wikipedia.org/wiki/Woot
• Tech Crunch: http://techcrunch.com/2010/07/11/groupon-competitors-guide/
• Youtube: http://www.youtube.com/watch?v=_xgPtqT0XBY
• Sitejabber:
http://www.sitejabber.com/blog/2010/10/03/the-pros-and-cons-of-daily-deals/?display=wide
• Forbes Blogger: http://blogs.forbes.com/elizabethwoyke/2010/11/18/groupon-said-to-spawn-
more-than-180-clones-in-u-s-already/
• 8Coupon: http://www.8coupons.com/Seattle
http://blog.8coupons.com/2010/11/17/power-rankings-of-deals-who-has-the-most-feb-15th-2010-
to-november-16-2010/