1. Jackie Clode-Dickens
07791 001 576
jackie.clode@googlemail.com
My mostrecentrole asHeadof MarketingforCamdenMarkethasprovidedexperience acrossthe full
gamutof marketingfunctionsfromliveeventsandbrandactivationtosocial mediagrowth and
management,digital UX,PRand advertisingandoutdoor/POSactivity. Havingpreviously workedheavilyin
directmarketingIamfullyversedinusingdataandanalyticstodevelopcustomercentricstrategies. Within
myrolesI have beenfullyresponsible forthe P&Lof the marketingfunctionandassucham committedto
deliveringastrongreturnoninvestmentfromallocatedbudgets. Ihave a diverse range of project
managementskillsworkingwithbothinternal teamsandexternal agencies.
Key skills and experience:
 Extensive customer data and demographic knowledge
 Comprehensive marketing skills including advertising, digital (SEO, social, content copywriting)
events, email marketing, catalogue planning and design, training and seminars
 Strategy and budgeting
 Team management
 External agency management
 Customer experience and journey management
 Sales and KPI analysis
 Supplychainmanagement
EmploymentHistory:
Freelance MarketingConsultant:June 2016 – date
Utilisingmyvastarrayof marketing skillstosupport,developandgrow brands,clientsandagencies.
CamdenMarket
Head of Marketing:Aug 2012 – June 2016
 Brand developmentandmanagement
 Production,implementationandmanagementof the social mediastrategy
 Full responsibilityforthe developmentof the website
 Build,implementandmanage anelectronicdirectmail programme tosupportall marketandtrader
activity
 Setup and manage a customerdatabase andcommunicationprogramme
 Fosterlinkswithcommunitygroups,educational establishmentsandorganisationstobuilda
positive profile of CamdenMarket.Includes;ZSLLondonZoo,The Roundhouse,the Amy
Winehouse Foundation,Central StMartins.
 Manage the eventstrategyandteam
 Organise all onandoff site PR,promotional collateral,digital supportandsocial media
 Create andmanage the B2B promotionandsite usage for3rd
party activation
 Manage all internal andexternal PRrelationshipsandstaff resources
 Buildrelationshipswithkeymedia,blogs,local andnational press
 Measurementandevaluationof all marketingactivity

2.  Collationandpresentationof all data,includingmonthly,quarterlyandyearlyreports
 Settingandmanagementof the yearlybudgetacrossall areas.Toensure the strategyisdelivered
withinbudget.
Scotts & Co (ScottsLtd.)
MarketingProjectsManager: Sept 2010 – Jan 2012
 Workingdirectlywiththe CEOto identifyandresearchnew propositions,includingfullmarket
opportunityanalysis,competitoranalysis,resourceplanningandprojectmanagementthroughto
executionandhandovertothe deliveryteam.
 Full audit& managementresponsibilityforall brandandtrademarkassets,securingthesewithall
appropriate registrationswhere necessary,whilstadditionallyfutureproofingcompanystrategyin
thisarea.
 Buildingstrategicallianceswiththird-partycompaniesinordertofurthergroupbrandobjectives.
Compton & Woodhouse
Marketing Manager (promoted from Campaign Manager): Aug 2007 – Sept 2010
 All round brand and product promotion, including catalogues, email marketing, DRTV, customer
reactivation and off-the-page advertising
 Rationalised the supplier base and streamlined the marketing business model
 Developed, budgeted and implemented the entire marketing strategy
 Concept and brand creation and development
 Collation, analysis and full results presentation responsibilities across all marketing activities
 Utilising database and customer insight agencies for customer acquisition campaigns
 Campaign planning and briefing
 Data segmentation and ROI planning
 Catalogue production,workingdirectlywithdesign,photography,printandcreative repro agencies
 Copy writing for all customer communications
Dennis Publishing Ltd.
Sales Executive promoted to Senior Account Manager: March 2001 – August 2007
 Management of sales staff
 Total responsibility for all marketing of the department's services through press and online
advertising, client training days, exhibitions and corporate entertaining
 Managing external list management contracts, database updates and extracts and client-specific
promotions
 Member of the DMA Email Marketing Council and compiled the official DMA Email Marketing
Guidelines
 Sales and promotions of up to 25 different postal and email databases including Time Out, BBC
Worldwide and Granta
 Brief fulfilment; matching data segments to maximise campaign performance
Professional Qualifications:
CIMProfessional Certificate in Marketing
Referencescanbe providedupon request.