The lastest Agenda for Telematics@China 2009

1. Telematics@China 2009 Draft Agenda
Comments on
***** International Forum Tailor-made for Vehicle ***** China – the New World Giant in Auto Industry rising from Telematics@China
OEMs in China: The Next-Generation Telematics -- financial crisis! 200 delegates from Chinese OEMs for your 2008
Where Car ICT meets Personal ICT ***** networking! *****
2009/12/8, Tuesday Shanghai, China
“The forum was a big
success. The scale and
MODERATOR: NaviForum AM9:00-PM12:30 effect were beyond
expectations, and the
content and form were
Science and Technology Commission of Shanghai Municipality Welcome Address both international. It
was proved to be a
Ministry of Industry and Information Technology of the People's successful event for
Republic of China the Telematics and
traffic information
Executive Director-General of Society of Automotive Engineers Core Task for China after Becoming World Auto Giantt - Auto Industry
y g Co e as o C a a te eco g Wo d uto G a uto dust y service industry in
y
of China Informatization Driving Industrialization China. I’m very glad
that about 150
Vice President Automotive and Vehicle ICT, Manufacturing From Basic Transportation to Connected Mobility: The Evolution of Vehicle- delegates from vehicle
Industry Advisory Service, Gartner, Inc Centric Information & Communication Technologies OEMs attended the
event and paid great
◆ Understanding the technologies, market segments, ecosystems and value-chain partners
attention to the
that are critical in succeeding in the Vehicle-ICT market.
development of
◆ Defining a Car and Personal ICT strategy to maximize business opportunities and
vehicle ICT. The
leveraging mobile devices and services.
event was well
◆ Realizing the impact of key trends such as cloud computing, mobile applications, organized and the
wireless networks and alternative powertrain technologies such as the electric car on the attendants were quite
connected vehicle. obliging. All this
◆ Recognize the business models that are making the connected car a reality and find out proves that it was an
how to capitalize on market demand, technology innovation and supplier capabilities. international high-
level event.”Xiaoyu
Coffee Break Zhang, Executive
Director-General of
SAE China
SAIC Motor Corporation Ltd.
China Mobile Communications Corporation
机密 2009-10-14 第 1 页

2. Telematics@China 2009 Draft Agenda
Delphi Automotive Systems (China) Holding Co., Ltd.
Lunch
MODERATOR: Vice President Automotive and Vehicle ICT, PM14:00-PM17:30
Manufacturing Industry Advisory Service, Gartner, Inc WHAT CHINA CAN LEARN FROM GLOBAL MARKETS
Implications of GBOOK Service for Vehicle OEMs in China Planning Telematics "The conference was
Specialist in ITS and Telematics, SBD great especially with
Strategies
good conference
management and
Airbiquity outstanding
participants. I think
that the shift of the
BMW ConnectedDrive market would soon
been happened from
PANEL--Vice President Automotive and Vehicle ICT, internal combustion
Next Generation of Telematics Platform engine to electric
Manufacturing Industry Advisory Service, Gartner, Inc
vehicle, especially
after the recession.
Continental AG ◆ The next generation of Telematics will develop towards the integration of Car ICT and Also, Electric Vehicle
Personal ICT, then what role will OEMs and system integrators play in the industry and Telematics has
development? very good business
Toyota ◆ Navigation has been developing from initial on-board navigation to connected opportunities."
navigation that integrates traffic, fuel price, parking info and POIs; and from 2D Tsuguo Nobe,
navigation to 3D navigation, satellite imagery navigation, and topographic map General Manager,
Ford
navigation. Changes in user demands are always promoting the innovation of the Carwings &
navigation industry. How to change conception and combine new concepts, services and Telematics of Nissan
contents with vehicles, navigation and Telematics to make fast development? Motor
SAIC Motor Corporation Ltd.
◆ What new opportunities will the next generation Telematics bring for industry players?
◆ As a later comer in Telematics, will Chinese OEMs achieve quicker success in next
Airbiquity generation Telematics?
Coffee Break
iSuppli Corporation
LG
Nissan
机密 2009-10-14 第 2 页

3. Telematics@China 2009 Draft Agenda
PANEL--Vice President Automotive and Vehicle ICT, Car ICT and Personal ICT Strategies Define Next Generation Telematics
Manufacturing Industry Advisory Service, Gartner, Inc Solutions
BMW “Telematics@China
◆ What impact will Car and Personal ICT strategies and decisions have on companies in
was a significant
the automotive, and Vehicle-ICT markets? Will CE companies including PND
Telematics event,
manufacturers have to change their strategy as well?
which gathered elites
Nissan ◆ How will mobile phone integration and the connected vehicle lead to new user
of the whole industry
demands, value propositions and product differentiation?
chain and delivered
◆ How will the development of the mobile Internet and the expansion of high-speed
colorful contents. It
wireless networks (3G, LTE) accelerate industry and market adoption?
was of great
Honda ◆ How will new service and technology offerings such as Ford SYNC and Continental’ significance in
s AutoLinq successfully integrate vehicles and mobile applications? promoting the
◆ What new business and value-chains will emerge and who will be the leaders and development of
CTO of AutoNavi Information followers? Telematics in China.”
Technology Co., Ltd. Ming Jing,
Managing Director
of Connectivity
2009/12/9, Wednesday Shanghai, China Business Unit at
Continental Asia
Headquarters
q
AM9:00-PM12:30
AM9:00-PM12:30
MODERATOR: CCID Consulting Co., Ltd
LOCAL WISDOM FOR CHINA MARKET
Senior Vice President of CCID Consulting Co., Ltd
China United Network Communications Group Co., Ltd
General Manager of Beijing 95190 Information Technology Co.,
Ltd.
PANEL--CCID Consulting Co., Ltd Infotainment & Navigation
Delphi Automotive Systems (China)
Holding Co., Ltd.
◆ The huge user base of Chinese mobile operators have been using infotainment and
OnStar
navigation services. What does this mean to OEMs for making Telematics planning?
◆ How can drivers enjoy internet and mobile internet contents in vehicle via TCU/phone?
SAIC Motor Corporation Ltd. ◆ What infotainment and navigation features are required by Chinese users? Are there
China United Network Communications any sameness and differences compared with those functions needed in Europe, the U.S.,
Group Co., Ltd Japan and Korea?
◆ i i li i i fil ' li db f bi d
机密 2009-10-14 第 3 页

4. Telematics@China 2009 Draft Agenda
Coffee Break
China Telecommunications Corporation
“This conference was
of the largest scale
and highest level in
Continental AG
the traffic information
service and in-vehicle
PANEL--Ministry of Industry and Information Technology of GPS industry in
E-Call & B-Call China. It had strong
the People's Republic of China
appeal to the industry
and thus ensured the
Beijing 95190 Information Technology ◆ What's the current status and infrastructure of E-Call and B-Call services in China?
high rate of
Co., Ltd. What services are provided by Chinese government, OEMs, and service providers and attendance. I can see
what's their positioning? the adequate
◆ How about the Chinese government's attitude towards and policy on market entry of E- preparations of each
China Automobile Association
Call and B-Call services? What qualifications should an enterprise have to engage in such aspect.” Zhichao
services? Guan, Director of
◆ What demands do Chinese car owners have for E-Call and B-Call services and how's ITS Institute,
Mondial the usage of the services? What are the same and different points compared with Europe, Shenzhen Urban
the U.S. and Japan? Transport Planning
p g
◆ How will E-Call/B-Call-focused service providers make brand extension and become Center
Shanghai General Motors Co. Ltd. TSPs for OEMs?
Lunch
PM14:00-PM17:30
MODERATOR: iSuppli Corporation
LOCAL WISDOM FOR CHINA MARKET
What Chinese OEMs learn from Rising New Media - Opportunites in China where
Senior Vice President of Analysys International
International Internet Brands Keep Falling Down
Key Differentiator for OEMs in Today’s China Auto Market – Innovative
Director of Centre of Marketing & Innovation, CEIBS
Telematics Service in Product Design & Marketing Communication
BMW How can Telematics Help OEMs Generate Better CRM Strategy?
PANEL--Strategy Analytics Values That Telematics can Bring for Chinese OEMs
机密 2009-10-14 第 4 页

5. Telematics@China 2009 Draft Agenda
WirelessCar
◆ Telematics is the extension and re-interpretation of brand values for OEMs and it can
“I thought the
deliver the values to final users and realize continuous interaction. conference was very
◆ What is the significance of Telematics for CRM/VRM from the perspective of eCRB + well organized and
BMW
G-Book? run efficiently. The
◆ How can Chinese OEMs have sustainable competitive advantages by developing many positive
Telematics services close to demands of local users? comments include
Ford ◆ Has Telematics provided a new business model for Chinese OEMs and thus become these: 1. Registration
the best opportunity for industry upgrade? was fast and efficient.
◆ Telematics is a key for Chinese OEMs to go abroad. 2. Speakers Ready
CEO, Jiangsu Pateo App Integration Ltd. room was exceptional
and staff most helpful.
3. The speaking
Coffee Break venue and attendee
seating was exactly
General Manager, TIMER-AUTO Consulting (Shanghai) Co., What’s True Car Consumer Evaluation – Panoramic Measurement of Car Consumers’ right for the size of
Ltd. Attitudes in the Internet Era the audience. 4. The
flow of the agenda
1. Why should we pay attention to car consumers’ evaluation in the Internet era? speakers was well
◆ Changes in consumer behavior in the Internet era; planned, informative
◆ Which consumer attitude is true? and impressive. 5.
◆ Coupling relationship between car consumers and Internet users;
Coupling between Internet The exhibition area
2. Panoramic measurement of car consumers’ attitudes in the Internet era was convenient and
◆ Definition, analytical structure, indicator system, and product form; unobtrusive. 6. The
◆ 2009 White Paper on Panoramic Measurement of Car Consumers’ Attitudes in the hotel was convenient
Internet Era and the restaurant
3. Significance of panoramic measurement of car consumers’ attitudes in the Internet Era very nice for breakfast
for Telematics and lunch.
◆ High coupling between Telematics consumers and Internet users; Thank you for an
◆ Telematics service applications based on Internet platform to become mainstream; exceptional
◆ Building online Telematics marketing system for total communication with conference. For a first
consumers time Telematics
conference it was
Center for Information & Consultation for the China Academy of Willingness to Pay for Real-Time Traffic Information Service Need to Be extremely well done
Sciences Increased in China and well attended.”
Scott J. McCormick,
President of
Delphi Automotive Systems (China) Holding Co., Ltd.
Connected Vehicle
Trade Association
Shanghai Media Group CMMB & DAB
PANEL--Frost & Sullivan Dynamic Navigation via Broadcasting and Internet
机密 2009-10-14 第 5 页

6. Telematics@China 2009 Draft Agenda
◆ In the near and long term, what kind of channel for real-time traffic information can
CenNavi Technologies Co., Ltd. best fit the situation in China, including various telecommunication carriers such as
analog and digital broadcasting?
◆ Compared with other distribution channels, what are the features of Internet-based
Audi real-time traffic information?
◆ How can Internet-based real-time traffic information be interactive with in-
vehicle/portable terminals to enrich user experience?
◆ What's the future of application of OE embedded navigation units with multi-mode
Shanghai Media Group (RDS+CMMB) receiving module?
◆ What is the greatest problem affecting the quality of real-time traffic information
services in China? Can user experience be greatly improved in a short term?
◆ How can traffic service providers cover most cities that have actual demands with the
least investment?
机密 2009-10-14 第 6 页