The document outlines Goodwin's 8 principles for analyzing music videos: 1) Links between lyrics and visuals, 2) Links between music and visuals, 3) Genre characteristics, 4) Intertextual references, 5) Notions of looking, 6) Voyeurism, 7) Demands of the record label, and 8) Performance, narrative or concept-based videos. The presentation will apply these principles to analyze the music video created for the song "Constellations" by Enter Shikari.
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Goodwin's Music Video Theory: 8 Principles Explained
1. Goodwin’s Theory is based on 8 main principles:
1. Links between Lyrics and Visuals
2. Links between Music and Visuals (Complimentary, Contradicting or
Amplification)
3. Genre Characteristics
4. Intertextual Reference
5. Notions of Looking (objectification of women)
6. Voyeurism (direct gaze, other people looking at artist, insight into
artists life, screens and mirrors)
7. Demands of the record label (representation of the artist)
8. Performance based, Narrative based or Concept based music videos
2. My video
In this presentation I am going to try and
apply Goodwin’s theory to the music
video that we created for Constellations
by Enter Shikari
3. Goodwin suggests that lyrics will make constant references to visuals on screen.
Firstly the fact that the lyrics describe a trainstation sirectly relates to our video
because it was shot at a trainstation with this in mind. In the video I created. the
visuals relate directly to the lyrics “I glance up to the train timetable board”
where we shot the train timetable board and sped it up to put in our video.
4. Goodwin suggests that the visuals on the
screen will also be representative of the
music in the song. The beginning of our
video is very slow and uses slow fades to
compliment the slow background music.
Towards the end of the song when the
pace of the song speeds up we have the
actor sprinting which represents the pace
of the music.
5. Genre Characteristics
These are depicted as certain traits associated with a particular type of music. A
characteristic of a rock video is to have the band performing in the video. We had
an actor who was supposed to be the lead singer of the band singing in the video
therefore our video applies to this claim.
6. Notion of looking
Notions of looking plays on the ideas of gaze and the way someone in
particular is seen. A prime example of this is the representation of
women in music videos. However this one of the sections of
Goodwin’s theory that out music video does not apply to as our video
revolves solely around one person.
7. Narrative
The narrative is a major part of music
videos with it being either fragmented or
linear. The storyline for our video is a very
simple linear storyline that allows the
audience to follow, meeting the
characteristics of Goodwin’s theory.
8. Thought Beats
Another suggestion made by Goodwin was
that the beats in a song reflect the visuals
on screen.
When making our video we particularly set
out to achieve this and this is achieved in
the introduction to our video where each
beat is represented by a slow fade in the
video.