2. +
Philosophy
No one likes to be sold something. If your content is useful or
entertaining users will share it themselves!
The best way to drive user engagement is to create/share
Novel Content. When your brand is associated with a
positive experience, users are more likely to choose you
over a competitor.
3. +
Skills:
Google Ads (Search and Display)
Hubspot Inbound Marketing
Google Analytics
Adbobe Creative Suite
Premiere, Avid, Final Cut
Videograhy & Photography
Twitter, Facebook, Pinterest, Instagram, Youtube,
Snapchat
Facebook Insights, Hootsuite, Sprout Social
Mailchimp
Microsoft Office Tools
4. +
Google Ads Certifications
12/3/2018 Google Ads Fundamentals : Google
https://academy.exceedlms.com/student/award/25254224 1/1
Congratulations!
Jack McWhinnie
Completed
Google Ads Fundamentals
on December 3, 2018
Completion ID: 25254224 Expires: December 3, 2019
You know the basics of Google Ads and how to promote your business online.
12/11/2018 G oogleAds SearchCertificatio:G oogle
https://academy.exceedlms.com/stdet/award/25366554 1/1
Congratulations!
Jack McWhinnie
Completed
Google Ads Search Certi cation
on December 9, 2018
Completion ID: 25366554 Expires: December 9, 2019
You know how Google Ads Search works and how to setup your Google Ads Search
campaign.
I am certified in Google Ads Fundamentals and Google Ads Search. They
demonstrate my ability to manage search and display campaigns though Google
Ads (Formerly AdWords).
5. + HubSpot Inbound Marketing Certification
I am certified in Inbound Marketing from HubSpot Academy.
6. +
Shri Thanedar For Governor
I worked as the Content Creator on the Shri Thanedar for Governor
campaign. I created video, graphic, and written content for our social
media pages and digital. I grew our audience from 12K to 101K by the
end of the campaign.
Link to FB page: https://www.facebook.com/ShriForMI/
7. +
Banner Ad Campaign
I created a series of banner ads to target audiences by
location. I used Google Ads to place them on relevant
webpages. They successfully drove traffic to the issue based
landing pages on our website.
8. +
Banner Ad Campaign (pt. 2)
I created three formats: Square, Tower, and Rectangle to
maximize the webpages they could appear on.
9. +
Facebook Frames
I came up with the idea to create a Facebook frame for our campaign.
The frame allowed voters to show their support online. The frame was
downloaded 1873 times.
10. +
Mailchimp eBlasts
I used Mailchimp to send off mass emails to prospective voters.
They were usually reminders of important events or dates.
11. +
Links to Shri’s Video Content
I created 4-5 videos a week on the campaign. The videos were
used on digital and social. Below is a link to some of the best
examples: https://jackmcwhinnie1.wixsite.com/jack-
mcwhinnie/political-content
12. + Adventure Park Facebook Page
Link to page:
https://www.facebook.com/TreeRunnerWestBloomfield/
I created written, video, and graphic content for 7 Adventure Park locations
13. +
Adventure Park Trivia Tuesday
Every week I would auction off two free tickets to the park. I
wrote multiple choice questions, polls, and “spot the difference”
posts.
14. +
Adventure Park 360° Thursdays
Every Thursday, users could win two free tickets if they were
able to find how many things were hidden in the 360° photo.
I photographed all of the 360 photos in our park using a specialty 360 camera.
Later, I added in the hidden objects, people and animals using Photoshop
15. + Adventure Park Special Event Videos
I filmed and edited a variety of under one minute videos to
promote the park’s 31 special events (Fourth of July, Water
Wars, Colorfest, Mother’s Day, etc.)
Link to event videos:
https://www.facebook.com/pg/TreeRunnerWestBloomfield/videos/
20. + TNC Facebook Staff & User Engagement:
By photographing staff and encouraging them to submit photos, users were
able to get an idea of who we are and the kind of work we did.
I made a weekly “Mystery Photo” where users would have to guess what critter
the zoomed in portion of a photo belonged to. Games and photo competitions
kept users returning to the site.
21. +
Facebook Insights:
Using Facebook Insights, I was able to prove I had increased
organic traffic to the page by 86% from 10/05/13 to 12/09/14
25. +
TNC Twitter:
I started the TNC Twitter page in 2014. Using competitions,
polls, and encouraging users to submit content, the site gained 1,300 followers.
I used Hootsuite to track/report my progress
26. +
Videography Portfolio
I have made video content with Sprite, NBC and WKAR. I’m
capable of filming, photographing and editing digital content for
your websites.
https://jackmcwhinnie1.wixsite.com/jack-mcwhinnie