The document discusses potential media distribution companies in the UK for a new music magazine. It analyzes the two major publishing houses, IPC and Bauer Media, which both distribute magazines with similar target audiences of 15-34 year olds. Specifically, Bauer Media distributes Q Magazine, which has a circulation of 80,418 copies and targets a slightly older audience than NME Magazine. The document concludes that Bauer Media would be the preferred choice to distribute a new music magazine targeting 16-25 year olds, as they have experience targeting the desired demographic. An alternative option would be to independently publish the magazine, citing the success of MixMag as an example.