The Partnership Between Grassroots Advocacies and Social Media https://sites.google.com/site/bonnerjack1/blogs/The-Partnership-Between-Grassroots-Advocacies-and-Social-Media

1. 5/20/2018 The Partnership Between Grassroots Advocacies and Social Media - Jack Bonner
https://sites.google.com/site/bonnerjack1/blogs/The-Partnership-Between-Grassroots-Advocacies-and-Social-Media 1/2
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The Partnership Between Grassroots
Advocacies and Social Media
posted Mar 7, 2018, 6:08 PM by Jack Bonner [ updated Mar 7, 2018, 6:08 PM ]
Social media has undeniably transformed how individuals interact with
each other. Numerous platforms allow organizations to get through
their audiences using various content that takes on different bodies.
While this form of media helps with audience reach, it’s still not the
same as social capital.
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It would be fairly useless to maintain a social media followership of
thousands if they are not willing to act on behalf of an organization.
Knowing which platforms an organization’s audiences are using would
make it easier to get through them. Social media presence is vital in
this day and age; having a key person to maintain accounts and
respond to queries would be the best option to keep the conversation
with the people active.
Depending on the content being posted, people can either add the
organization as their “friend” or follow them and get regular updates in
an instant, as opponents might swipe information shared on the page.
Social media influencers can be game changers, and they should be
properly sought. Those who post content relevant to the advocacy,
maintain a huge audience, and whose content speak to people are the
ones to chase after.
Employing social listening on social media makes way for an
organization to see how its competitors are doing. This will help in
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2. 5/20/2018 The Partnership Between Grassroots Advocacies and Social Media - Jack Bonner
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acquiring real-time intelligence that can be beneficial in forming
campaigns. With regard to success, it’s still quality over quantity.
Working with an influencer who has a reach of 50,000 is better than
having 10 who only have 20 followers each.
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Jack Bonner is a grassroots advocate who founded Bonner & Associates
and A2W-Advocacy to Win. Subscribe to this blog to learn more about
grassroots advocacies.
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