Movie trailer research - Sorcerer's Apprentice

http://filmeducation.org/teachingtrailers/secondary/activities_sorcerers_apprentice.html

In the opening seconds of the trailer, a montage of location shots is shown. What impression does this give?

In the opening seconds of the trailer, a montage of location shots is shown. What impression does this give? ,[object Object],[object Object],[object Object],[object Object]

Throughout the trailer, a number of shots of the New York cityscape are shown. How does this representation of the city seem similar to or different from other representations of New York on film that you have seen?

Throughout the trailer, a number of shots of the New York cityscape are shown. How does this representation of the city seem similar to or different from other representations of New York on film that you have seen? ,[object Object]

What computer generated effects do you see here? What impact do these have in the trailer, and how significant do you think these will be in the film? Stepping into a secret room which then starts to morph – A secret passage way to another room Again with the morphing, the old car turns into a sports car! Don’t tell Jeremy Clarkson! Making “Plasma balls” with their hands, any teachers wish! These cockroaches soon turn into Alfred Molina! Threatening much?

What computer generated effects do you see here? What impact do these have in the trailer, and how significant do you think these will be in the film? ,[object Object],[object Object],[object Object],… GIANT MECHANICAL BIRD?!?! I HAVE TO SEE THIS MOVIE!

The trailer features some action movie conventions, such as stunt driving, fight sequences, fast-paced editing and dramatic music. Does the trailer imply this is an action film, or do you anticipate other genre elements will feature? ,[object Object],[object Object],[object Object],The colours in this image dismisses thoughts of this being an action film (Even if there is a dragon present) and instead makes it more adventurous and more for the younger viewers.

What audience do you think this trailer is targeting? Consider age, gender and interests, linking your answer to examples from the trailer. In what ways do you think we are supposed to identify and/or sympathise with the protagonist of the film, and how is this highlighted in the trailer? ,[object Object],[object Object],[object Object]

Is there a particular opposition between good and evil established in the trailer? What villains can you identify and what archetypes do these draw on? See if you can guess who the villains are?

Is there a particular opposition between good and evil established in the trailer? What villains can you identify and what archetypes do these draw on? ,[object Object],[object Object],[object Object]

Movie trailer research - Sorcerer's Apprentice

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Movie trailer research - Sorcerer's Apprentice