In the Driver's Seat: Ford Motor Embraces Big Data to Understand Path to Purchase - The Advertising Research Foundation

1. In The Driver’s Seat: Ford Motor Embraces Big
Data to Understand Path to Purchase
To be presented at this year’s ARF Re:Think Summit
MARCH 23 – 26 2014
MARRIOTT MARQUIS, NYC
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2. In the Driver’s Seat: Ford Motor Embraces Big Data to
Understand Path to Purchase
This research quantifies the value of digital touch points in consumer purchase journey
in a dynamic demand analysis framework.
Business Questions:
•
•
What is the quantifiable contribution of
social media and other key digital touch
points in influencing consumers’ path to
purchase?
How do big data from passive digital
tracking intersect with traditional
survey data to deliver optimal insights?
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3. Presenters
Dennis Gonier
Digital Strategist
Luth Research
Will Neafsey
Global Consumer Analytics
and Tracking Manager
Ford Motor Company
http://www.youtube.com/
watch?v=DeyvcLabLAw
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4. Want to know the Business Results and
Takeaways from these studies?
Find out at Re:Think 2014. It’s an opportunity you can’t miss.
March 23-26, 2014
Marriott Marquis, New York City
1535 Broadway (between 45th & 46th)
Experience a fresh approach to intelligence Re:Think 2014 is a conversation, not a
conference. Discussion, real education, practical application of new skills, and more
are on each day’s agenda.View Agenda:
https://www.etouches.com/ehome/79807/program/
Register Today: http://thearf-org-aux-assets.s3.amazonaws.com/annual/ms/rethink-14-reg-form.pdf
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5. You’re Invited To Join Us March 23rd – 26th
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Groundbreaking studies in mobile, social and cross-platform, will equip you with what will inspire
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