1. Creative Considerations For Driving TV Ad
Performance
INSPIRING INTELLIGENT GROWTH
MARCH 23 – 26 2014
MARRIOTT MARQUIS, NYC
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2. Creative Considerations For Driving TV Ad
Performance
US Wireless carrier discusses how it determined which creative elements drive sales
performance
Business Questions:
•
•
•
Which TV ad metrics have a proven
relationship to AT&T Mobility’s sales?
Which TV advertising creative
elements
(tonality, themes, storylines, etc. ) are
most effective at influencing those
metrics?
How can AT&T distill research
findings into actionable insights to
boost AT&T sales?
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3. Presenters
Greg Pharo
Director, Market
Research & Analysis
AT&T
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Damon Samuel
Director of Product
Development, Customer
Insights & Big Data
AT&T

4. Want to know the Business Results and
Takeaways from these studies?
Find out at Re:Think 2014. It’s an opportunity you can’t miss.
March 23-26, 2014
Marriott Marquis, New York City
1535 Broadway (between 45th & 46th)
Experience a fresh approach to intelligence Re:Think 2014 is a conversation, not a
conference. Discussion, real education, practical application of new skills, and more
are on each day’s agenda.View Agenda:
https://www.etouches.com/ehome/79807/program/
Register Today: http://thearf-org-aux-assets.s3.amazonaws.com/annual/ms/rethink-14-reg-form.pdf
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5. You’re Invited To Join Us March 23rd – 26th
Developed by the Advertising Research Foundation for marketing professionals, we have created this 3day learning journey with an all access pass to actionable intelligence like:
Groundbreaking studies in mobile, social and cross-platform, will equip you with what will inspire
your company, brand or customers.
Insights and ideas from 100+ speakers including Soledad O’Brien, Lee Garfinkel, and Executives
from LEGO, Facebook and other exciting companies. And know that what you’ll hear was reviewed
by your peers for information you can really use.
From more than 2,500 industry leaders from Coca-Cola, American
Express, Digitas, Y&R, Research Firms, Google, Yahoo, AOL, and more
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