SlideShare uma empresa Scribd logo
1 de 28
Using Social Media: Small Business Presented by © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
What is Social Media? © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
Engagement Marketing CONTENT SEO SOCIAL MEDIA  
3-Pronged Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 Ja-Nae Duane Ventures. www.ja-nae.net
Who is Using It? ,[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 Ja-Nae Duane Ventures. www.ja-nae.net
Who is Using It? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 Ja-Nae Duane Ventures. www.ja-nae.net
Who is Using It? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 Ja-Nae Duane Ventures. www.ja-nae.net
© 2010 Ja-Nae Duane Ventures. www.ja-nae.net Case Study by Postling
© 2010 Ja-Nae Duane Ventures. www.ja-nae.net Case Study by Postling
© 2010 Ja-Nae Duane Ventures. www.ja-nae.net Case Study by Postling
Why Do It? ,[object Object],[object Object],[object Object],[object Object],© 2010 Ja-Nae Duane Ventures. www.ja-nae.net
Trends in Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
  Where to Begin???    © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
© 2010 Ja-Nae Duane Ventures. www.ja-nae.net
© 2010 Ja-Nae Duane Ventures. www.ja-nae.net
    © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
Creating Your Engagement Strategy © 2010 Ja-Nae Duane Ventures. www.ja-nae.net
© 2010 Ja-Nae Duane Ventures. www.ja-nae.net
© 2010 Ja-Nae Duane Ventures. www.ja-nae.net Credit: Beth Kanter
© 2010 Ja-Nae Duane Ventures. www.ja-nae.net
Step Three: Integration ,[object Object],[object Object],[object Object],© 2010 Ja-Nae Duane Ventures. www.ja-nae.net
© 2010 Ja-Nae Duane Ventures. www.ja-nae.net
© 2010 Ja-Nae Duane Ventures. www.ja-nae.net
© 2010 Ja-Nae Duane Ventures. www.ja-nae.net 1) Who will be engaging in Social Media? 2) Which tasks will this person take on? 3) How many hours a week will be allocated to engagement?
© 2010 Ja-Nae Duane Ventures. www.ja-nae.net Measuring Social Media
© 2010 Ja-Nae Duane Ventures. www.ja-nae.net
© 2010 Ja-Nae Duane Ventures. www.ja-nae.net
© 2010 Ja-Nae Duane Ventures. www.ja-nae.net Contact Info: Case Studies:  http://Ja-Nae.net Facebook:  www.Facebook.com/janaeduane Twitter:  @TheSunQueen LinkedIn:  www.LinkedIn.com/in/janaeduane

Mais conteúdo relacionado

Mais procurados

Advertising Across Social Media
Advertising Across Social MediaAdvertising Across Social Media
Advertising Across Social Media
Taylor Hengesbach
 

Mais procurados (20)

Social Media For Devon VSF
Social Media For Devon VSFSocial Media For Devon VSF
Social Media For Devon VSF
 
Social Media Speech
Social Media SpeechSocial Media Speech
Social Media Speech
 
Social Networkers U.S
Social Networkers U.SSocial Networkers U.S
Social Networkers U.S
 
Netpop | Connect Social Networkers 2008 Teaser
Netpop | Connect Social Networkers 2008 TeaserNetpop | Connect Social Networkers 2008 Teaser
Netpop | Connect Social Networkers 2008 Teaser
 
OOB Lead
OOB LeadOOB Lead
OOB Lead
 
Twitter At Eight
Twitter At EightTwitter At Eight
Twitter At Eight
 
Life with social networking websites
Life with social networking websitesLife with social networking websites
Life with social networking websites
 
How Social Media Can Seriously Help Your Business
How Social Media Can Seriously Help Your BusinessHow Social Media Can Seriously Help Your Business
How Social Media Can Seriously Help Your Business
 
Social media and impact on economy and society
Social media and impact on economy and societySocial media and impact on economy and society
Social media and impact on economy and society
 
Using Social Networking Tools to Build Your Business
Using Social Networking Tools to Build Your BusinessUsing Social Networking Tools to Build Your Business
Using Social Networking Tools to Build Your Business
 
The Social Media Landscape in Belgium
The Social Media Landscape in BelgiumThe Social Media Landscape in Belgium
The Social Media Landscape in Belgium
 
A quick introduction into Social Media
A quick introduction into Social MediaA quick introduction into Social Media
A quick introduction into Social Media
 
The power of social media
The power of social mediaThe power of social media
The power of social media
 
Some Web Technology Thought Starters
Some Web Technology Thought StartersSome Web Technology Thought Starters
Some Web Technology Thought Starters
 
Social Media for Academics and Research - HEALDGDM Study
Social Media for Academics and Research - HEALDGDM StudySocial Media for Academics and Research - HEALDGDM Study
Social Media for Academics and Research - HEALDGDM Study
 
Social media
Social mediaSocial media
Social media
 
Exploiting Social Media as a Platform for Business Growth
Exploiting Social Media as a Platform for Business GrowthExploiting Social Media as a Platform for Business Growth
Exploiting Social Media as a Platform for Business Growth
 
Introduction To Twitter
Introduction To TwitterIntroduction To Twitter
Introduction To Twitter
 
Advertising Across Social Media
Advertising Across Social MediaAdvertising Across Social Media
Advertising Across Social Media
 
Mozambique Social Media Insights 2014
Mozambique Social Media Insights 2014Mozambique Social Media Insights 2014
Mozambique Social Media Insights 2014
 

Destaque

Soc camp Coord team
Soc camp Coord teamSoc camp Coord team
Soc camp Coord team
Pes Pse
 
EDHRM OUM إدارة الزمن
EDHRM OUM   إدارة الزمنEDHRM OUM   إدارة الزمن
EDHRM OUM إدارة الزمن
APSI
 
Welcome to sme
Welcome to smeWelcome to sme
Welcome to sme
zul87
 
Travel and other work
Travel and other workTravel and other work
Travel and other work
aldridged
 
Diapresentatie Binnen & buiten
Diapresentatie Binnen & buitenDiapresentatie Binnen & buiten
Diapresentatie Binnen & buiten
Tom Frederix
 
Toss. math. photography ppt
Toss. math. photography pptToss. math. photography ppt
Toss. math. photography ppt
bekah8807
 
ฉันเหมือนใคร 1
ฉันเหมือนใคร 1ฉันเหมือนใคร 1
ฉันเหมือนใคร 1
popkullatida
 
Blacklists amb Squidguard a Debian Squeeze
Blacklists amb Squidguard a Debian SqueezeBlacklists amb Squidguard a Debian Squeeze
Blacklists amb Squidguard a Debian Squeeze
Jordi Clopés Esteban
 
ฉันเหมือนใคร 5
ฉันเหมือนใคร 5ฉันเหมือนใคร 5
ฉันเหมือนใคร 5
popkullatida
 
La ruta de la sal 2013
La ruta de la sal 2013La ruta de la sal 2013
La ruta de la sal 2013
Anam
 

Destaque (20)

Intern powerpoint[1]
Intern powerpoint[1]Intern powerpoint[1]
Intern powerpoint[1]
 
Soc camp Coord team
Soc camp Coord teamSoc camp Coord team
Soc camp Coord team
 
EDHRM OUM إدارة الزمن
EDHRM OUM   إدارة الزمنEDHRM OUM   إدارة الزمن
EDHRM OUM إدارة الزمن
 
Money
MoneyMoney
Money
 
Familia1
Familia1Familia1
Familia1
 
Welcome to sme
Welcome to smeWelcome to sme
Welcome to sme
 
Travel and other work
Travel and other workTravel and other work
Travel and other work
 
Risks and facts for the creation of online distribution structures - E-Busine...
Risks and facts for the creation of online distribution structures - E-Busine...Risks and facts for the creation of online distribution structures - E-Busine...
Risks and facts for the creation of online distribution structures - E-Busine...
 
Diapresentatie Binnen & buiten
Diapresentatie Binnen & buitenDiapresentatie Binnen & buiten
Diapresentatie Binnen & buiten
 
Toss. math. photography ppt
Toss. math. photography pptToss. math. photography ppt
Toss. math. photography ppt
 
competència artística i cultural
competència artística i culturalcompetència artística i cultural
competència artística i cultural
 
Ss
SsSs
Ss
 
Qw3022
Qw3022Qw3022
Qw3022
 
ฉันเหมือนใคร 1
ฉันเหมือนใคร 1ฉันเหมือนใคร 1
ฉันเหมือนใคร 1
 
Blacklists amb Squidguard a Debian Squeeze
Blacklists amb Squidguard a Debian SqueezeBlacklists amb Squidguard a Debian Squeeze
Blacklists amb Squidguard a Debian Squeeze
 
Pc world spain julio agosto 2013
Pc world spain   julio agosto 2013Pc world spain   julio agosto 2013
Pc world spain julio agosto 2013
 
Poster inascl 2012
Poster inascl 2012Poster inascl 2012
Poster inascl 2012
 
ฉันเหมือนใคร 5
ฉันเหมือนใคร 5ฉันเหมือนใคร 5
ฉันเหมือนใคร 5
 
La ruta de la sal 2013
La ruta de la sal 2013La ruta de la sal 2013
La ruta de la sal 2013
 
Gatling & LoadUI : Open Source Performance Testing Tools
Gatling & LoadUI : Open Source Performance Testing ToolsGatling & LoadUI : Open Source Performance Testing Tools
Gatling & LoadUI : Open Source Performance Testing Tools
 

Semelhante a Social Media 101 for Small Business

See3 Chicago Philanthropy Club: Social Media Storytelling for Nonprofits
See3 Chicago Philanthropy Club: Social Media Storytelling for NonprofitsSee3 Chicago Philanthropy Club: Social Media Storytelling for Nonprofits
See3 Chicago Philanthropy Club: Social Media Storytelling for Nonprofits
See3 Communications
 
Getting Social With Social Media
Getting Social With Social MediaGetting Social With Social Media
Getting Social With Social Media
Hela Communications
 
Yahoo Media Kit
Yahoo Media KitYahoo Media Kit
Yahoo Media Kit
Yahoo
 
Social Media and impact on economy and society
Social Media and impact on economy and societySocial Media and impact on economy and society
Social Media and impact on economy and society
Bhaswati Guha Majumder
 

Semelhante a Social Media 101 for Small Business (20)

Twitter Final
Twitter FinalTwitter Final
Twitter Final
 
(Hashtag) Advertising Plans Book
(Hashtag) Advertising Plans Book(Hashtag) Advertising Plans Book
(Hashtag) Advertising Plans Book
 
#Advertising Plansbook for Twitter
#Advertising Plansbook for Twitter#Advertising Plansbook for Twitter
#Advertising Plansbook for Twitter
 
See3 Chicago Philanthropy Club: Social Media Storytelling for Nonprofits
See3 Chicago Philanthropy Club: Social Media Storytelling for NonprofitsSee3 Chicago Philanthropy Club: Social Media Storytelling for Nonprofits
See3 Chicago Philanthropy Club: Social Media Storytelling for Nonprofits
 
Getting Social With Social Media
Getting Social With Social MediaGetting Social With Social Media
Getting Social With Social Media
 
Leveraging Social Media To Raise Funds for Nonprofit Organizations
Leveraging Social Media To Raise Funds for Nonprofit OrganizationsLeveraging Social Media To Raise Funds for Nonprofit Organizations
Leveraging Social Media To Raise Funds for Nonprofit Organizations
 
Web Wise: Social Media For Nonprofits
Web Wise: Social Media For NonprofitsWeb Wise: Social Media For Nonprofits
Web Wise: Social Media For Nonprofits
 
Social Marketing Pres
Social Marketing PresSocial Marketing Pres
Social Marketing Pres
 
Diversity Recruiting - The Impact From Social Media
Diversity Recruiting - The Impact From Social MediaDiversity Recruiting - The Impact From Social Media
Diversity Recruiting - The Impact From Social Media
 
The Digital Marketplace Addynamo Seminar
The Digital Marketplace Addynamo SeminarThe Digital Marketplace Addynamo Seminar
The Digital Marketplace Addynamo Seminar
 
Social Media talk given at Bombay Chamber of Commerce and Industry
Social Media talk given at Bombay Chamber of Commerce and IndustrySocial Media talk given at Bombay Chamber of Commerce and Industry
Social Media talk given at Bombay Chamber of Commerce and Industry
 
12.9.14
12.9.1412.9.14
12.9.14
 
Yahoo Media Kit
Yahoo Media KitYahoo Media Kit
Yahoo Media Kit
 
Social Media: The Revolution Will Not Be Televised
Social Media: The Revolution Will Not Be TelevisedSocial Media: The Revolution Will Not Be Televised
Social Media: The Revolution Will Not Be Televised
 
Social Media @Yousocial
Social Media @YousocialSocial Media @Yousocial
Social Media @Yousocial
 
Social Media Advertising presented by www.SocialMediopolis.com
Social Media Advertising presented by www.SocialMediopolis.comSocial Media Advertising presented by www.SocialMediopolis.com
Social Media Advertising presented by www.SocialMediopolis.com
 
Social Media and impact on economy and society
Social Media and impact on economy and societySocial Media and impact on economy and society
Social Media and impact on economy and society
 
Social Media Marketing Strategies for Financial Firms
Social Media Marketing Strategies for Financial FirmsSocial Media Marketing Strategies for Financial Firms
Social Media Marketing Strategies for Financial Firms
 
Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group W...
Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group W...Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group W...
Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group W...
 
Toowoomba 2011 Social Media Friend or Foe
Toowoomba 2011 Social Media Friend or FoeToowoomba 2011 Social Media Friend or Foe
Toowoomba 2011 Social Media Friend or Foe
 

Mais de Ja-Nae Duane

Google+ for Business
Google+ for BusinessGoogle+ for Business
Google+ for Business
Ja-Nae Duane
 

Mais de Ja-Nae Duane (14)

The Forces of Disruptive Innovation for Startups
The Forces of Disruptive Innovation for StartupsThe Forces of Disruptive Innovation for Startups
The Forces of Disruptive Innovation for Startups
 
Starting a Business with $100
Starting a Business with $100Starting a Business with $100
Starting a Business with $100
 
Infusing Creativity in Workplace
Infusing Creativity in WorkplaceInfusing Creativity in Workplace
Infusing Creativity in Workplace
 
Transforming Customers into Brand Evangelists
Transforming Customers into Brand EvangelistsTransforming Customers into Brand Evangelists
Transforming Customers into Brand Evangelists
 
Vision: The Agents of Change Tour: The Rise of the Creative Spring
Vision: The Agents of Change Tour: The Rise of the Creative SpringVision: The Agents of Change Tour: The Rise of the Creative Spring
Vision: The Agents of Change Tour: The Rise of the Creative Spring
 
Agents of Change Tour
Agents of Change Tour Agents of Change Tour
Agents of Change Tour
 
How to Leverage Social Media to Grow Your Business
How to Leverage Social Media to Grow Your BusinessHow to Leverage Social Media to Grow Your Business
How to Leverage Social Media to Grow Your Business
 
The Leaders: Lessons from the Girl Scouts
The Leaders: Lessons from the Girl ScoutsThe Leaders: Lessons from the Girl Scouts
The Leaders: Lessons from the Girl Scouts
 
Linkedin for Lawyers
Linkedin for LawyersLinkedin for Lawyers
Linkedin for Lawyers
 
How Technology Can Work for You
How Technology Can Work for YouHow Technology Can Work for You
How Technology Can Work for You
 
Use Online Marketing to Date Your Leads & Marry Your Customers
Use Online Marketing to Date Your Leads & Marry Your CustomersUse Online Marketing to Date Your Leads & Marry Your Customers
Use Online Marketing to Date Your Leads & Marry Your Customers
 
Google+ for Business
Google+ for BusinessGoogle+ for Business
Google+ for Business
 
How to Have a Winning Team
How to Have a Winning TeamHow to Have a Winning Team
How to Have a Winning Team
 
Small Business SEO
Small Business SEOSmall Business SEO
Small Business SEO
 

Último

Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
vu2urc
 

Último (20)

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slides
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 

Social Media 101 for Small Business

Notas do Editor

  1. Number is conservative, only counts those who’ve used social media in past month, not everyone who has an acct or uses infrequently, http://adage.com/digital/article?article_id=137792 Other sources: http://www.briansolis.com/2009/10/revealing-the-people-defining-social-networks/,
  2. Sources: http://news.cnet.com/8301-13846_3-10456671-62.html, http://adage.com/digital/article?article_id=137792, http://www.briansolis.com/2009/10/revealing-the-people-defining-social-networks/ Avg, income of Twitterers is $58K
  3. Sources: http://www.bethkanter.org/, See http://www.bethkanter.org/category/case-studies/ for sample success stories, http://www.readwriteweb.com/archives/how_to_use_social_media_for_social_change.php
  4. Sources: http://www.theagitator.net/media-usage/hispanics-using-social-media/, http://www.ignitesocialmedia.com/2010-social-network-analysis-report/
  5. http://www.slideshare.net/kanter/creating-your-organizations-social-media-strategy-map-presentation?type=presentation
  6. http://www.slideshare.net/kanter/creating-your-organizations-social-media-strategy-map-presentation?type=presentation
  7. http://www.slideshare.net/kanter/creating-your-organizations-social-media-strategy-map-presentation?type=presentation
  8. http://www.slideshare.net/kanter/creating-your-organizations-social-media-strategy-map-presentation?type=presentation
  9. Credit: Beth Kanter
  10. Courtesy of Forrester Research
  11. Credit: Beth Kanter