http://www.onlinevideoworks.com This is the presentation used in the live workshop February 25, 2012

1. Janet Vasil
Marta & Jeff Countess
Stacey Bedics

2. "Online video is becoming a first stop for many
customers. It is akin to what the Web page
was a decade ago…” NY Times March 2011

3.  Screens are Everywhere – video, social, mobile
 “I’m carrying six different devices with me
right now.” He identified them as two
smartphones, Androidand iPhone; two
tablets, iPad and Motorola Xoom; a MacBook
Air; and a MacBook Pro.
 Chris Robinson, Adobe Systems
 2012 Association of National Advertisers Forum

4. Over 60 hours of video are uploaded to
YouTube every minute.
That’s One Hour of new video every Second.

5.  Builds personal connection to prospects and clients
 Enhances credibility, trustworthiness, likeability
 Significantly improves Internet search engine
rankings
 Boosts awareness of who you are and what you do
to a wider audience
 Speeds up the sales process

6. New Term = Social Video
combining web video with social media for more exposure with
comments, shares, likes and forwards.
“Social Media is about being open, being a
connector, being supportive and being
yourself.” ~ Michael Q. Todd
“Social Media is just a buzzword until you come
up with a plan.” ~ Zach Dunn

8.  Explore Making Video
from Concept to Completion
 Understand Ways to
Shoot Better Video

9. How to Make a Video

10.  What Camera?
 Lighting
 Audio
 Teleprompter?
 Video Editing

11.  Hollywood and TV use it

13.  Pre-Production
 Production
 Post Production
 Delivery

14.  Pre- Production 101
 How to plan
purpose, message, audience, budget
 What to plan
5 W’s

15.  Production 101
 Organize a Shoot
 Shot Sheets and Checklists
 What shooting days are like

16.  Post Production 101
 Video editing
 Graphics
 Voice Over, Music, Natural Sound

17. Tech Talk - Video Formats
What is Compression?
 HD = High definition
 SD = Standard definition
 File formats: mov, flv, dv, mp4, wmv, avi
 What is H.264

18.  Delivery Basics
 CD/DVD/Blu Ray
 Website/Blog/Mobile/Social Media
 YouTube and other video sharing sites
 Draw a Crowd – Video SEO

19.  Q&A
 Break for Lunch

20. What You Say and How You Say It!

21.  Plan your strategy – marketing calendar
 What kinds of videos work best
 Video length
 Frequency - ie. video blog (vlog)

22.  Introduce Yourself, Your Company, Your Staff
 Customer experience story
 FAQs/SAQs
 Virtual Tour/Behind the Scenes
 How To/Demonstration
 Testimonials
 Tips & Tricks
 Promotional –event, product, brand

23.  What to wear
 What to say
 How to say it
 SMILE!
 Call to Action

24.  Go Pro or Do It Yourself
Homemade
 Lots of short disposable content – ie. daily or weekly vlog
 May fit your brand – your viewers don’t expect pro quality
 Con – may appear you don’t care enough to invest in your business
Professional
 Polished high quality business presentation Done-For-You
 Strategic plan for content and delivery to get measurable results
 Con - more costly to hire professionals than DIY

25. “What happens in Vegas stays in Vegas; what
happens on Twitter stays on Google forever!”
~ Jure Klepic

26.  Thank You for Coming!