The nation's leading association business development firm describes its services in membership, sponsorship and revenue consulting for associations. Alexandria, VA, is the home of a successful family business focused on growth!

2. Founded during the 2010 recession, The Moery Company is an
association industry success story. We are a thriving family
business, which effectively grows association revenue through
direct sales, strategic marketing initiatives, and expert advice .
Our track record:
$Millions raised for association clients, large and small.
More than 250,000 sales and marketing contacts made
annually.
Advisor to the nation’s most influential organizations.
Our values: integrity, collaboration and dedication.

3. To provide three services:
Execute membership marketing and sales,
Conduct sponsorship business development efforts,
and
Initiate “running association like a business review”
of business model through data analysis, association
industry comparison and member interviews.

4. Initiate thousands of sales contacts.
Conduct direct marketing campaigns with the most
innovative inbound marketing tools.
Develop scripting, talking points and other narrative for
enhanced sales.
Improve prospect lists and build new leads.
Build a new sales infrastructure, including database
services and real-time reporting.
Collaborate with your staff on prospect feedback, new
tactics and strategic narrative for increased sales volume.

5. Sales
Infrastructure
• Upload association prospects into The Moery Company CRM for sales tracking.
• Develop scripts for email, voice mail and phone appointments.
• Write automated email campaigns for launch of new sales offer.
• Establish weekly reporting system for sales activities and pipeline.
Industry
Awareness
• Launch meeting for administrative procedures, including member invoicing.
• Industry knowledge briefing for Moery Company staff.
• Establish clear understanding of unique value proposition.
• Goal setting session for project priorities, revenue generation and collaboration
Direct
Sales
• Launch automated email “drip” campaign.
• Conduct outbound sales on each prospect.
• Respond to all inbound requests, which qualify for new membership program.
• Generate new revenue for association.

6. Aluminum Association
American Architectural Manufacturers Association
American Bakers Association
American Coatings Association
American Composite Manufacturers Association
American Wind Energy Association
Association of American Railroads
Association of Pool and Spa Professionals
Consumer Specialty Products Association
Council of Institutional Investors
Dangerous Goods Advisory Council
Grocery Manufacturers of America
International Safety Equipment Association
Mortgage Bankers Association
National Air Transportation Association
National Roofing Contractors Association
Society of the Plastics Industry
Spray Polyurethane Foam Alliance
Textile Rental Service Association

7. American Frozen Food Institute
American Fuel and Petrochemical Manufacturers
Congressional Quarterly/Roll Call
Consumer Bankers Association
Consumer Data Industry Association
Council of Manufacturing Associations
Greater Washington Board of Trade
Insured Retirement Institute
Manufacturers Alliance for Productivity and Innovation
National Association of Manufacturers
Outdoor Power Equipment Institute
Personal Care Products Council
Solar Energy Industries Association
Textile Rental Services Association

8. Comparison of your association’s value proposition with
other organizations.
Conversational interviews about your association and the
industry with key industry players.
Comprehensive review of other associations, revenue
models and compilation of best practices.
Data-based scenarios on improved revenue models or
pricing categories.
Candid feedback for enhanced sales and marketing
processes.
Actionable next steps to re-energize revenue development.

9. Consulting Process
Association
Review
• Holistic business model analysis, including members revenue and NDR streams.
• Review of existing sales and marketing process and reporting.
• Customer conversations for candid feedback on value proposition.
Industry
Analysis
• Examine business models of competing associations.
• Comparison of membership dues structure with public information.
• Member benefits comparison.
• Examine revenue decline and growth of competing and similar groups.
Custom
Findings
• Custom presentation delivered to association staff regarding findings.
• Multiple scenarios for restructuring or enhancement of programs and
processes to generate more revenue.
• “Next steps” plan to implement most relevant scenario or hybrid of options.

10. Global Cold Chain Alliance
Independent Community Bankers Association
International Sign Association
Interactive Advertising Bureau
Investment Company Institute
North American Millers Association
National Association of Federal Credit Unions
National Beer Wholesalers Association
National Community Pharmacists Association
National Electrical Contractors Association
National Restaurant Association
National Wood Pallet & Container Association
Renewable Fuels Association
Snack Food Association
Specialized Carriers and Rigging Association
American Academy of Physicians Assistants
American Association for Homecare
American Beverage Association
American Bus Association
American Forest and Paper Association
American Moving and Storage Association
American Society of Civil Engineers
Association of American Railroads
Biotechnology Industry Organization
BSA ∣ The Software Alliance
Consumer Healthcare Products Association
Financial Executives International
Financial Services Institute

11. “The Moery Company is a valued and indispensable partner for our
association. Thanks to our affiliation with JP Moery, AFFI’s member services
and affinity programs continue to exceed our expectations.” Kraig R. Naasz,
President and CEO of American Frozen Food Institute.
“JP Moery is a trusted advisor. They gathered opinions from BIO internal and
external stakeholders while supplying specific action items to enhance our
practices. His work has provided enormous benefits to BIO.” Scott Whitaker,
COO, Biotechnology Industry Organization.
“The Moery Company has been a great help to ACMA. They targeted and
have gone after high-dollar prospects we were missing for years and brought
them in with their sales skills and our proposition. They’ve really been an
extension of ACMA." Tom Dobbins, President, American Composite
Manufacturers Association.

12. www.moerycompany.com |
Office: 571-814-3443
Podcast: Association Labs
Twitter: @jpmoery
Linkedin: www.linkedin.com/company/moery-lai
Facebook: www.facebook.com/MoeryCompany
105 Oronoco Street, Suite 309, Alexandria, VA 22314

13. JP Moery is the President and founder of The Moery Company. He has 25 years of
experience in the association industry, having built a track record of success at the
nation’s most influential associations.
JP previously served as Senior Vice President at the U.S. Chamber of Commerce
where he oversaw the Association Committee of 100, the most prestigious group of
association CEOs and executives in the country. JP developed and launched a
program that added more than 250,000 companies to the organization’s
membership.
JP was also Executive Director of the grassroots program for the American Trucking
Association and Vice President of the Specialized Carriers and Rigging Association
where he implemented a crane operator certification program that tested more
than 1,000 operators in its first month.
JP also has experience in the digital media world, having served as Executive Vice
President, Association Relations for the digital media company SmartBrief. Under
his leadership, the number of partnering associations for SmartBrief doubled in less
than 3 years.
He is a graduate of the University of Oklahoma and serves on the President’s
Associates Advisory Council. JP is the commissioner of the elite youth Fastpitch
program, Alexandria Tsunami and manages its 16u and 12u teams. He was
recognized as a “Champion of Character” by Fairfax County for the demonstration of
sportsmanship he displays in youth sports. His wife, Diane and daughters Grace and
Katie Jo live in Alexandria, VA.

14. Vice President, Elizabeth H. Johnson, a member of The Moery Company team since its
inception in 2010, is responsible for selling memberships and sponsorships for such
organizations as the National Association of Manufacturers’ CMA, CQ/Roll Call, and SCG Legal
– a global network of independent law firms.
With quality customer service a top priority, Elizabeth has led successful membership
campaigns for our first client, Consumer Specialty Products Association (CSPA)—meeting and
exceeding membership goals each year. In addition, Elizabeth sold record amounts of print
and online advertising for CEO Update, growing and expanding new revenue opportunities for
the publication. Prior to The Moery Company, Elizabeth worked within the association
segment of Marriott’s prestigious global sales team.
Senior Vice President of Sales, Mike Thomas, a business development professional with vast
association and media experience joined The Moery Company in 2013. Presently, Mike
conducts sponsorship and membership campaigns for several organizations, including the
American Coatings Association, Aluminum Association, Association and the Manufacturers
Alliance for Productivity and Innovation.
Mike has nearly 20 years of experience in business development, sales, and management.
Mike has worked with key associations including the Grocery Manufacturers Association,
National Education Association, National Association of Manufacturers, and the National Retail
Federation. Preceding his alignment with The Moery Company, Mike was the Director of Sales
at Bulletin Media and Senior Sales Manager at SmartBrief.

15. Business Development Manager, Bethany Murphy became a member of the Moery team
in 2014. A seasoned sales associate, Bethany’s focus is on membership and sponsorship
campaigns for several Moery clients, including the American Bakers Association, Council of
Institutional Investors, Dangerous Goods Advisory Council, Greater Washington Board of
Trade and the Manufacturers Alliance for Productivity and Innovation.
Bethany joined The Moery Company from Bulletin Intelligence in Washington, DC, where
she was an Account Executive. With expertise in all phases of the sales cycle from
prospecting to closing, Bethany also developed and expanded upon advertising revenue
and created effective target marketing strategies for her clients.
Sales Associate Billy Harley, is the most recent addition to the Moery team. Billy is
responsible for establishing contact and qualifying potential sponsors and new members
for our clients; responding to inbound requests from prospects; the coordination of mass
emails, and managing new accounts in our sales CRM. A graduate of Christopher Newport
University, Billy comes to The Moery Company with a solid background in dedicated
customer service.

16. Consulting Team
Senior Analyst, Patty Leeman, MBA , CAE, of the nationally respected
association consultancy firm, Association Laboratory, is an
experienced senior association executive with nearly 20 years of
experience developing and leading strategic association initiatives.
She leads business and research engagements for professional and
trade associations and will conduct financial analysis on this project
on behalf of The Moer y Company.
Her work experience includes the U.S. Chamber of Commerce and
professional associations in healthcare and engineering. Patty is a
Certified Association Executive who holds a Masters of Business
Administration from The George Washington University and Masters of
Civil Engineering from the University of Houston.

17. As Chief of Staff for The Moery Company, Amanda Freeze assists the CEO in managing the
day-to-day business needs: meeting planning, scheduling, client relations, travel and other
organizational responsibilities for the team.
Prior to joining The Moery Company, Amanda was employed by Affinity Center International,
an association consulting firm where she developed a solid record of customer service,
business development expertise, and organizational collaboration with association
professionals.
Operations Manager, Diane Moery oversees the accounting operations, financial reporting
and human resources for The Moery Company. Concurrently, Diane is a Board Member for
the Hollin Meadows Partnership for Math and Science, an educational nonprofit foundation
and the Mt Vernon-Lee Chamber of Commerce.
Diane has more than 15 years of experience in the areas of policy and government
affairs. She served as Legislative Director to United States Senator Don Nickles and Senior
Vice President at Fierce, Isakowitz & Blalock – a strategic government relations consulting
firm.

18. Editorial/Research Associate, Kim Gilliam joined The Moery Company in 2013. Kim produces
the popular e-newsletter, conducts association research, and assists with the production of
client presentations. In addition, she contributes to Moery marketing endeavors and manages
our social media platform. Kim has more than 10 years of association publications experience,
having served on the editorial staff of PT- Magazine of Physical Therapy.
Business Development Administrator, Kerry Doyle supports the Moery sales team with its
business development campaigns and content management. In this capacity, Kerry manages The
Moery Company’s extensive database to more effectively serve our client’s needs and support
their goals. She prepares and manipulates data for import, maintains our growing database, and
assists in the execution of our team’s sales process. A graduate of James Madison University,
Kerry joined The Moery Company in 2013.