brief presentation I gave to employees of Salisbury University's Career Services Center

2. DYNAMIC RESUME
Includes all previous experience
Must be kept alive
Improve your Google rank:
 Make profile public
 Custom url
 Include your profile in your email signature

4. PICTURE
Professional
Head or
shoulders shot
Shouldn’t be
cropped
Only you
Importance often
underestimated

5. HEADLINE
Current title
 “3rd year marketing student”
 “Recent College Graduate Seeking Entry Level Programming Position”

6. SUMMARY
NEVER leave blank
Leads off your profile
Tell stories, show accomplishments
Use headers, sub-headers and graphics
 Make it visually easy to read
Use keywords!
 “PR” and “Public Relations”

7. EXPERIENCE
Add EVERYTHING
Detail every task, skill needed
Copy directly from your resume, then elaborate

8. MAINTENENCE
Build your profile
Weekly Messages / Info
 Follow industry thought leaders

9. LINKEDIN RECOMMENDATIONS
Recommendations from
people you have worked
with carry a lot of
weight
To a potential employer, a
LinkedIn
recommendation is a
reference in advance.
The best way to get
recommendations is to
give them.
 When you recommend a
LinkedIn member you are
attesting to their qualifications
and people love being
recommended.

10. ADDITIONAL INFORMATION
Include links to your:
 company
 Website
 Blog
 Twitter account
 other sites that provide professional information about you.

11. WHAT NOT TO INCLUDE