Presented to Regina Folk Fest Feb 28, 2018. Social media isn't what people make it out to be. It's word-of-mouth on steroids! And you can't control word-of-mouth, you can only influence it!

1. Social Media: the
Sword of Destiny

2. “The companies
that learn the
fastest will win.”
-Eric Ries

3. “It’s not like you’re
going to find the CEO
of Conexus on Social
Media!”
-A skeptical client

4. 1. Why Social
Media?

6. People only go online for two reasons;
to solve a
problem or to
entertain
themselves.

7. Quit telling people to
share what you create.
Create something people
want to share.

8. 2. What’s
your goal?
3. And how will you know you achieved it?

9. 4. What’s your
engagement
strategy?

10. YouTube Twitter
Facebook vs Instagram
SnapChat

11. YouTube Twitter
Facebook vs Instagram
SnapChat
“Pay to play” “Engage to play”

20. How are you growing your
network?
How are you connecting
with potential customers?

21. Search #YQR find local
people, businesses and non-
profits. Follow them, interact
with them.

22. Reciprocity
(Helping others to help yourself)

23. 13 to 1

24. 5. What’s your
posting strategy?
(when and where are you posting?)

25. Twice per week on Facebook, once on
Instagram.
Daily Tweets, once a week Facebook,
once a week Instagram.

26. Posting “more” doesn’t
mean you’re getting to
more people.

28. People, projects, passions.

29. People

32. Projects

35. Passions

38. Why will people care?

39. 6. Cheese Whiz
has it and you can
too!

40. Real > Professional

42. What are three
words that
describe you?

43. Happy, inspiring, motivated, smart,
amazing, real, authentic, colorful,
wild, fun, caring, artsy, family
centred, handy, entertaining, creative.

44. Fun, innovative,
educational

45. How do you show
personality?

49. Gifs, Emojis, and
Hashtags can help
show personality

50. 7. How will you
measure?

51. Tactic Why? Measur
eable
Due
Date
Champ
ion

56. Reddit.com/r/upliftingnews

57. Questions?

58. strategylab.ca
@StratLab
jeph@strategylab.ca