Regina Folk Festival is one of the amazing events that happens in Regina every Summer. They are no strangers to Social Media though, with over 13,000 friends on Facebook, Twitter and Instagram combined. With engagement scores through the roof, social is becoming a major part of how events interact with their audience and potential audience. The Regina Folk fest has to keep trying new innovative ideas to get people out to Vic park for the festival. Eventually in the future you'll see a crazy video on YouTube that gets a million views and is shot in Victoria Park in our beautiful Queen city. You'll see!

1. RFF

2. what is the
RFF
“brand”?

3. Brand: a widely held set
of beliefs and expectations
about what you deliver and
how you deliver it, validated
by customers’ experiences.

4. 1. How the
heck are we
doing so far?

9. What’s the ultimate
goal of social
media?

10. the pope’s inauguration

11. The future of
marketing is
social objects

21. We love to share
what’s funny,
fascinating, inspiring,
unique, and weird.

24. During the 3 minutes when the
market plunged, that fake tweet
erased $136 billion in
equity market value.

30. Remember
Parkinson’s
Law

33. 2. What are some of
the best festivals in
the world doing?

40. 3. What
metrics
matter?

44. 4. What is
RFF’s
personality
like online?

45. What are the
three core
values?

46. 5. What is
success?

47. The greatest festivals
on earth have
amazing photos and
videos that tell a
million stories.

48. Plan to take photos like this

49. In the future every
website will have
lots of video.

50. Create your own
social object.

54. Questions?

55. Tools to make you smarter at Twitter
http://favstar.fm/
https://followerwonk.com/
http://www.twitalyzer.com/
https://twitter.com/search-home
http://www.chrisbrogan.com/50-power-twitter-tips/
http://garyvaynerchuk.com/infographic-how-to-use-
twitter-like-an-expert/