Presented May 31st, 2016 in Victoria for the VREB Realtor event. "Outcare the Competition" Want to stand out amongst the competition? Stop trying to compete and start caring more. It's counterintuitive but it'll work. It'll work because it's not the norm. Caring, leading with the heart and being vulnerable aren't things that are talked about in the boardroom, but they should be. If you want to turn heads, if you want to really create an impact, start by outcaring.