1. Evaluation Question 1
In what ways does your media product
use, develop or challenge forms and
conventions of real media products?

2. Location/ Establishing shot
My film Opening Existing Film
This shot is the first shot within both my film but also the hustle clip I have taken
the shot from. This type of shot is conventional for all film openings as it helps to
set the scene and location of the film to help show the audience what type of
location and setting the film is set and therefore the genre of film that this film is.
Hustle has used an establishing shot that shows a city, this has connotations and
stereotypes of wealth and a busy life, along with stereotypes of upper class people
and business men in suits this therefore also shows what type of characters may
be in the film. Although I have not taken this shot in a city I still feel I this shot is still
conventional. To further improve this shot I could have taken this shot so that it
includes more high rising buildings that are conventional for large busy cities.

3. Introduction of main character
My Film Opening Existing Film
The main character of the film is usually the first character that the audience
gets introduced to. Within both openings that are shown we are introduced to
the main character this may be seen as conventional as along with the
establishing shot it may help to set the storyline. Within my film opening I feel
that I have not given an indication of the storyline however I have introduced
the main character so that we can get an idea of the type of character he is. By
doing this it helps to establish what the characters lifestyle is like and therefore
may give an indication of what the film is going to be like. this may also be a
convention as it may incise the audience to watch on.

4. Costume
My Film Opening Existing Film
Not only do costumes help to identify one character from another but it also helps
the audience relate to stereotypes that may be associated with the costume for
example businessmen and suits. The conventional costume that can be seen within
the action crime genre is that of a smart well dressed business man like costume. I
feel that this is something that can be seen in both films shown. A further use of
costume that is also conventional for film could also include helping to separate the
characters from one another and to also show whether they are good or bad. Within
my film I have done this through the colour ties that the characters. For example the
main character is wearing a red tie this may be seen as a positive colour and
therefore shows that he is good whereas the mark within the opening is seen

5. Props
My Film Opening Existing Film
The Main use for props is to help identify something or somewhere for example
a group of tables and coffee mugs helps to indentify the location as being at a
cafe. On the other hand props can also help to identify different types of
characters for example a man with a brief case stereotypically would be seen as
a business man. The type of props we have used do both of these things. The
coffee mug and tip tray on the table helps to identify the location of the scene as
being at a cafe but we have also used a phone and car keys to help show that
the mark within this shot is busy. Using props is conventional for all films as it is
part of the mis en sene of the film.

6. My Film Opening Existing Film
It is conventional for all films to use titles at the beginning of the film to help
show who was involved in the creation of the film. These titles may
conventionally include the director, producer, writers and the main actors that
feature in the film. I feel that my film is conventional as I have not only added
these titles but I have also added the conventional jobs that the people do.
Different films display these titles and text in different ways to match the genre
of the film. The way I have chosen to display this is through placing the text
over the film this is to avoid splitting the film up and therefore making the film
make sense. An example where this method can be seen could be in the
opening to Italian job 1969 On the other hand the existing film that I have

7. Film Title
My Film Opening Existing Film
Titles of the film can be seen as the most important part of a film opening as it
informs the reader about the name of the film. Title are conventionally placed
on titles screens this is to make the text stand out and look important, this is
something that both film openings shown have included. The type of font that I
have used within my titles can also be seen as conventional to the genre in
which I have chosen. The type of font that I have used is bold and may carry
connotations of graffiti which helps to link the film to the genre of action crime. I
have also chosen to use a black background and white text because I feel that
this is a bold clean look which helps to relate to the type of film.

8. Transitions
My Film Opening Existing Film
Different types of films may use different transitions however a conventional
transition for the genre that I have chosen is the push slide this transition could
either push the shot/ film out of view so that it revels a black screen or it could
push a second shot into view. Both of these methods are conventional for the
genre that I have chosen. A further convention to the genre could also include
a variation to the direction that the transition moves. I have ensure that
throughout my opening I have used different directions so that it feels more
edgy and therefore matches the feel of the film.

9. Camera effects
My Film Opening Existing Film
Splitting the screen during post production helps to show different multiple
things that are happening at the same time but also different perspectives while
the action is taking place. this type of effect is not conventional for film
openings or films within the genre to use however some films do use this to
help set the scene and to also give the audience an advantage to seeing what
is going on.

10. Effects
My Film Opening Existing Film
Visual effects are added during post production stage and help to focused the
audiences attention to a specific thing on the screen. The effect used here is
slow motion, this helps to add an effect to the shot as it makes it seem more
dramatic as well as focusing the audience attention on the action that is going
on. This type of effect is conventional to films within the action crime genre
although this effect may not be used across all films.