Potential.ly intuitive employability platform for universities and colleges, Dr Norbert Morawetz, 23 June 2016

1. potential.ly
Intuitive employability platform
for universities & colleges
Dr Norbert Morawetz
Student Experience Expert meeting

2. potential.ly
Employability?

3. potential.ly
Employability drives…
•Rankings
•Student choice
•Fee income

4. The development of graduates with relevant attributes,
skills and knowledge has placed graduate employability at
the centre of the Higher Education agenda.
“
”
potential.ly

5. • Graduate attributes describe qualities, skills and
understandings a university community agrees its
students should develop during their time with the
institution.
• Attributes go beyond disciplinary expertise or
technical knowledge
• Attributes describe desired outcomes, they are
aspirational in nature and are difficult to assess in
a quantitative way
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Graduate attributes

6. Attributes
Preferences Abilities
Graduate attributes
combine two key
concepts:
Preference & Ability
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7. • Patterns of behaviour, thought and emotion that are the most natural
to a person.
• Preferences play an important role in guiding and shaping our daily
behaviour. People are likely to behave in line with their preferences
most of the time, but they are not determined by them.
• Preferences tend to be relatively stable over time , and we cannot
change who we are and our way easily from one day to the next.
• Taken together, the sum of our preferences can be described as our
‘personality’.
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Preferences
(Personal qualities, traits, personality factors)

8. Ability
(Competencies, skills, capabilities)
• Abilities describe knowledge, skills and
competencies that can be learned and improved.
• For example, in order to give a good presentation
you need to know about structure, communication
skills, body language, digital skills to prepare
impressive slides, etc.
• Proficiency can be assessed
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9. How preferences and ability relate:
Example: ’Creative Problem Solving’
Imagination,
Open-mindedness
• Creativity and critical thinking
techniques learned
• Opportunity to exercise,
experience & develop creative
problem solving skills as part
of curriculum / extracurricular
activity
Creative problem solving
Individual’s
personal preference
Acquired competency Graduate Attribute
+
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10. PreferencesAbilities
Build
self-awareness
• Preferences
• Ability
Engage in Personal
Development
• Curricular
• Student-led CPD
• Extra-curricular
• Reflection/Monitoring
Personalised Support
• Embedded: Personal
tutoring
• End-of-Programme:
Careers
Developing employability/ attributes
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1 2 3

11. potential.ly
Collaborative learningPersonal Development Tutoring/ Support
Providing the personalised support needed at scale
is resource and time intensive.

12. potential.ly
potential.ly
The potential.ly platform makes it simple for HEs & FEs to embed employability
and personal development in a highly engaging and scalable way.

13. potential.ly
Quick and engaging identification of
strengths and stretch areas.

14. potential.ly
Building self-awareness

19. Step 2: Give students ownership of their CPD.

20. Explore
attributes

21. Development prompts
Mapping of progress
potential.ly

22. potential.ly
Visualisation help students to reflect in a structured way and
engage them in personal development.

23. Enriching student-tutor relationships
Potential.ly gives insight into a student’s
personal strengths and development
needs, and provides a record of what
they have done for their personal
development.
Giving personal tutors access to this rich
information enables highly effective
development discussions.
potential.ly

24. Connect & Communicate
potential.ly
• Increase student-tutor trust, rapport and
understanding
• Understand the student beyond their degree
• Empower collaborative communication and
develop student confidence
Plan, map and track
development
• Identify focus areas
• Link actions/resources to focus areas
• Monitor student engagement with resources

25. Get noticed on LinkedIn
Connect potential.ly to Linkedin to get noticed by
employers.
pi
POST pi TO LINKEDIN
Build and share professional identity
potential.ly

26. • Cohort-level data can be exported for
Learner Analytics
• What events, courses, resources should
the university offer to address wider
development needs?
• Measure learning gain and the impact of
education on personal development
• How do students differ across study
programmes?
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Measuring learning gain

27. We support the full student-university lifecycle,
from pre-arrival to alumni
potential.ly
Personal
Development
Plan
Resource 2
Pre-Arrival Level 4 Level 5 Level 6 End of Programme

28. Critical and Creative Thinkers
A Critical thinker ...
A Creative thinker ....
Lifelong learning
Entrepreneurial
Enterprising and entrepreneurial attitude and
outlook
Active Problem Solver
Teamwork, collaboration
Leadership (leading people)
Initiative (not explicit)
Planning/Organisation skills
Self-awareness, self-evaluation, self-management
Management of digital identities
Global Outlook and Community Engaged
Valuing diversity
Cross-cultural Experience
Community engaged
Literate and effective communicators
Verbal communication
Written communication
Visual communication
Information Literacy
Digital literacy
Numeracy
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Customisation to the institution’s graduate attributes

29. Some of our clients and partners
potential.ly
June 2015
Selected for the Young Academy 2015 - the
programme for social entrepreneurs tackling
inequality in education.
July 2015
Selected by Jisc for education technology
startup programme.
Feb 2015
Supported through the highly competitive
o2/Telefonica startup programme wayra

30. Collaborative learning

31. Team-builder helps create balanced learning teams!
potential.ly

32. Teaching collaboration skills
Potential.ly utilises key theories of personality,
teamwork and management in an experiential
way; resulting in transferrable learning of “soft
skills” for the work place.
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33. We are a young technology startup focusing on
making learning of soft skills and personal
development more scalable, collaborative and
measurable.
Our expertise lies in psychometrics, user
experience design and software development.
About us - who is potential.ly?
Norbert Morawetz, PhD
Founder, Research
Lecturer at Henley Business School,
10 years XP in research & teaching
Abdul Waheed
Co-Founder & Developer
10 years experience in designing
complex web applications for
academic publisher Springer.
Jeremy Townson
Co-Founder & Developer
18 years XP developing software for
companies such as Logica, Springer
& Orange.
Trevor Bezzina, MBA
Co-Founder, Partner
Management
10 years delivering web solutions
for talent management (Goldman
Sachs) and charities (the Scouts)
potential.ly

34. potential.ly
Contact
Dr Norbert Morawetz
norbert@potential.ly
+44 (0) 7872414948