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The development of graduates with relevant attributes,
skills and knowledge has placed graduate employability at
the centre of the Higher Education agenda.
• Graduate attributes describe qualities, skills and
understandings a university community agrees its
students should develop during their time with the
• Attributes go beyond disciplinary expertise or
• Attributes describe desired outcomes, they are
aspirational in nature and are difﬁcult to assess in
a quantitative way
• Patterns of behaviour, thought and emotion that are the most natural
to a person.
• Preferences play an important role in guiding and shaping our daily
behaviour. People are likely to behave in line with their preferences
most of the time, but they are not determined by them.
• Preferences tend to be relatively stable over time , and we cannot
change who we are and our way easily from one day to the next.
• Taken together, the sum of our preferences can be described as our
(Personal qualities, traits, personality factors)
(Competencies, skills, capabilities)
• Abilities describe knowledge, skills and
competencies that can be learned and improved.
• For example, in order to give a good presentation
you need to know about structure, communication
skills, body language, digital skills to prepare
impressive slides, etc.
• Proﬁciency can be assessed
How preferences and ability relate:
Example: ’Creative Problem Solving’
• Creativity and critical thinking
• Opportunity to exercise,
experience & develop creative
problem solving skills as part
of curriculum / extracurricular
Creative problem solving
Acquired competency Graduate Attribute
Engage in Personal
• Student-led CPD
• Embedded: Personal
Developing employability/ attributes
1 2 3
Collaborative learningPersonal Development Tutoring/ Support
Providing the personalised support needed at scale
is resource and time intensive.
The potential.ly platform makes it simple for HEs & FEs to embed employability
and personal development in a highly engaging and scalable way.
Quick and engaging identiﬁcation of
strengths and stretch areas.
Mapping of progress
Visualisation help students to reﬂect in a structured way and
engage them in personal development.
Enriching student-tutor relationships
Potential.ly gives insight into a student’s
personal strengths and development
needs, and provides a record of what
they have done for their personal
Giving personal tutors access to this rich
information enables highly effective
Connect & Communicate
• Increase student-tutor trust, rapport and
• Understand the student beyond their degree
• Empower collaborative communication and
develop student confidence
Plan, map and track
• Identify focus areas
• Link actions/resources to focus areas
• Monitor student engagement with resources
Get noticed on LinkedIn
Connect potential.ly to Linkedin to get noticed by
POST pi TO LINKEDIN
Build and share professional identity
• Cohort-level data can be exported for
• What events, courses, resources should
the university offer to address wider
• Measure learning gain and the impact of
education on personal development
• How do students differ across study
Measuring learning gain
We support the full student-university lifecycle,
from pre-arrival to alumni
Pre-Arrival Level 4 Level 5 Level 6 End of Programme
Critical and Creative Thinkers
A Critical thinker ...
A Creative thinker ....
Enterprising and entrepreneurial attitude and
Active Problem Solver
Leadership (leading people)
Initiative (not explicit)
Self-awareness, self-evaluation, self-management
Management of digital identities
Global Outlook and Community Engaged
Literate and effective communicators
Customisation to the institution’s graduate attributes
Some of our clients and partners
Selected for the Young Academy 2015 - the
programme for social entrepreneurs tackling
inequality in education.
Selected by Jisc for education technology
Supported through the highly competitive
o2/Telefonica startup programme wayra
Teaching collaboration skills
Potential.ly utilises key theories of personality,
teamwork and management in an experiential
way; resulting in transferrable learning of “soft
skills” for the work place.
We are a young technology startup focusing on
making learning of soft skills and personal
development more scalable, collaborative and
Our expertise lies in psychometrics, user
experience design and software development.
About us - who is potential.ly?
Norbert Morawetz, PhD
Lecturer at Henley Business School,
10 years XP in research & teaching
Co-Founder & Developer
10 years experience in designing
complex web applications for
academic publisher Springer.
Co-Founder & Developer
18 years XP developing software for
companies such as Logica, Springer
Trevor Bezzina, MBA
10 years delivering web solutions
for talent management (Goldman
Sachs) and charities (the Scouts)
Dr Norbert Morawetz
+44 (0) 7872414948