Rodger Priestly, digital transformation manager, South Eastern Regional College - speaking about digital student recruitment. Jisc Connect more in Northern Ireland, 23 June 2016.

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DigitalTransformation
Student Recruitment

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Why Listen to Me?
Most Important Bits:
I understand Psychology & Knowledge Management
I have a 5Year old!
I’veWorked with a lot of Great Clients!

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What’s DigitalTransformation?
Change in
Customer
Expectations
Change in
Competition
Change in
Technology

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Leadership
CultureTechnology
Critical Success Factors in any Knowledge Management Project

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Student Recruitment
Change in
Customer
Expectations

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Change in
Technology
Student Recruitment

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Student Recruitment
Change in
Competition

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Social Media
70 to 80% of Students in NI use it
Most Psychologically Engaging Commercially
UnbelievablyTight Targeting
Measureable
Test – Adjust –Test – Adjust..

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One ExampleAdvert
PartTime Courses
January 2015
Split by Gender,Time, Location and Course
Other Adverts Split by Above and Generation

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£0.01p per AdvertVerifiably Seen
£2.91 per Returned Lead

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But Make it Easy to be Accessible

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Management Information

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The RealWork is Ahead
User Flow – Bottlenecks etc
Create a Retail Experience
Changes in the Core Product Delivery
Safety & Security
Responsiveness