2. There are two categories that Carlsson believes music videos fall into:
1. Performance based music videos follows the direction of allowing
the audience to see the artist(s) singing and dancing throughout
the video . This style of music video is favoured for pop artists as
performing is generally is large part of their music and them as an
artist when on stage, plus making their music more visually
appealing. Performance based music videos include:
Beyoncé – Run The World
Justin Bieber – Somebody To Love
Lady Gaga – Bad Romance
2. Conceptual videos include other features within the music video
that don’t just include the artist(s) recording or performing the Sven E Carlsson
song, but tell a story, which may or may not link to the lyrics.
Conceptual based music videos include:
R.E.M – Everybody Hurts
Lil Wayne – Lollipop
Just – Radiohead
“One of the most common methods of analysis is to break up the
music video into black and white boxes. Almost everything is perceived
as opposites – trash or art, commerce or creativity, male or female,
naturalism or antirealism” - In this quote Carlsson is approaching the
common methodology that using opposites within music video will
create the best narration because it makes it more relatable,
interesting and diverse.
3. Shore concludes that music videos are recycled style that contains lots
of information, meaning that the majority of views are of adolescent
male fantasies. Most of thee videos that Shore describes will contain
Michael Shore
elements of speed, power, girls and wealth; conveying into soft-core
pornography with cliché imagery.
4. Goodwin says that these theoretical conclusions;
Cinematic genre
Advertising
New forms of television
Visual art
Electronic Wallpaper Andrew Goodwin
Dreams
Post-Modern Poetry
Metaphysical Poetry
Semiotic Pornography
Are the basic of understanding music videos.
