1. Photo by Guillaume Lemoine - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/33692299@N00 Created with Haiku Deck
PERSONAL BRAND MAINTENANCE
The need to protect our online profile

2. Photo by photosteve101 - Creative Commons Attribution License https://www.flickr.com/photos/42931449@N07 Created with Haiku Deck
Today technology
allows us to
connect our
every day lives
directly on to the
Internet through
Social Media
platforms.

3. Photo by kairoinfo4u - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/82575904@N00 Created with Haiku Deck
“For most of human history, !
the idea…of presenting different !
selves in different contexts
(at home, at work, at play) !
was hard to fathom.” (1) !

4. Photo by Jason A. Howie - Creative Commons Attribution License https://www.flickr.com/photos/40493340@N00 Created with Haiku Deck
“As social-networking sites
expanded, it was no longer
quite so easy to have
segmented identities.” (1)

5. Photo by Stuck in Customs - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/95572727@N00 Created with Haiku Deck
“…On
social media !
sites, weconsider our
profiles to be
presentations of!
who we are.”(2)!

6. Photo by Ed Yourdon - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/72098626@N00 Created with Haiku Deck
Social media accounts are not
only for personal connection they
influence your work, school !
and lifestyle as well.

7. Photo by mcfcrandall - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/57340921@N03 Created with Haiku Deck
“are the criteria by which
you will be evaluated in
the future.”(3) !
Social Media sites

8. Created with Haiku DeckPhoto by jdlasica - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/36521958135@N01
“By what you
do on social
media you are
creating a
profile about
yourself, and
that will be
used in every
walk of life.”
(4) !
- Mark Cuban

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Of 381 College Admission Officers, 31% said they had
visited an applicant’s Facebook or other personal social
media page to learn more about them.(5)

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30% of the admissions officers said they had
discovered information online they had negatively
affected an applicant’s prospects.(5)

11. Created with Haiku DeckPhoto by Official GDC - Creative Commons Attribution License https://www.flickr.com/photos/46982319@N06
Employers
now vet
online
reputations !
of job
candidates
as a matter
of course.
(5)

12. Photo by neetalparekh - Creative Commons Attribution License https://www.flickr.com/photos/44313045@N08 Created with Haiku Deck
An estimated 80% of jobs are now found in
the informal job market through networking
and personal connections. (6)

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Because the
Internet
is a never
forgetting
record! the footprint
we leave on
social media
creates a profile
of ourselves
that we must
protect.

14. Photo by Stuck in Customs - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/95572727@N00 Created with Haiku Deck
“The permanent
memory bank of the
web increasingly
means there are no
second chances”
(1)

15. Photo by Trois Têtes (TT) - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/33286810@N00 Created with Haiku Deck
The Internet can provide
valuable third party
verification that you are
who you say you are.
(3)

16. Photo by stevendepolo - Creative Commons Attribution License https://www.flickr.com/photos/10506540@N07 Created with Haiku Deck
“It’s also your
opportunity
to set yourself
apart.”!
(3)

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20. Photo by margot.trudell - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/30103987@N04 Created with Haiku Deck
We need to decide. . .
“How best to live our lives in a world where the Internet
records everything and forgets nothing.” (1)

21. Photo by owenwbrown - Creative Commons Attribution License https://www.flickr.com/photos/42673922@N03 Created with Haiku Deck
It’s up to you
to allow
Social
Media
to work for
you, and
not against
you.

22. (1) Rosen,J. (July 21,2010). The Web Means the End of Forgetting. Retrieved June 8, 2015. http://
www.nytimes.com/2010/07/25/magazine/25privacy-t2.html?pagewanted=all&_r=0!
(2) Green, K. (July 8, 2013). The Social Media Effect: Are you Really Who You Portray Online?
Retrieved June 9, 2015. http://www.huffingtonpost.com/r-kay-green/the-social-media-effect-
a_b_3721029.html!
(3) Clark, D. (March 28, 2012) It’s Not a Job Search, It’s a Permanent Campaign. Retrieved June
10, 2015. https://hbr.org/2012/03/its-not-a-job-search-its-a-p/!
(4) Monahan, R. (April 21, 2015). [Mark Cuban] This is the Single Biggest Mistake You Can Make
On Your Personal Social Media Account. Retrieved June 9, 2015. http://
www.socialmediasharks.com/mark-cuban-this-is-the-single-biggest-mistake-you-can-make-on-
your-personal-social-media-account/!
(5) Singer, Natasha. “They loved your G.P.A then they saw your tweets.” New York Times 10 Nov.
2013: 3(L). Academic OneFile. Web. 9 June 2015. !
(6) Pearce, K. (March 2, 2013). Personal Branding Guide: How to Use Social Media To
Differentiate Yourself. Retrieved June 10, 2015. http://www.diygenius.com/personal-branding-and-
using-social-media-to-differentiate-yourself/!
(7) CyberDust. (n.d) https://www.cyberdust.com// Retrieved June 10, 2015. !
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Work Cited