...

2. Wrapped up:
• Catchy
• Has connotations of rap
• Clue is in the name
• Able to tell what the focus is by the name
• Has a positive implication
• Implication of rap
Wrapped up2

3. 3
• Different sub genres of rap being showcased in every monthly edition
• November’s edition being about ‘rap’
• Rap is known as a minimalist and one tone genre, we want to change this
• Make clear about the sub genres in the genre of rap and more to it
• Inform and highlight different types of sub genres in every monthly edition all linking into rap
• A sub theme in the magazine is also the change in fashion in the genres of North London music
magazine
Purpose:
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4. Form:
• Interviews, layout conventions and images
• There will be many images of the genre of rap as well as all the sub genres
linking into this to show the differences and comparisons
• Two interview’s from two different views to show the contrast between one
another
• sub genres: grime, hip hop and American rap
4 Wrapped up

5. Price:
• Original hard copy=£2.50, as this is a new type of magazine therefore can be cheap
• Online copy=£1.50, less money persuading people to buy it more than the hard copy
• Online copy is to give the impression of saving the environment (positive impression to
the public)
• Once sales are up more online copies and less printed copies will take place
• By subscribing to the online copy alerts/notifications will alert you with information
about the concerts.
• New singles released by the popular artists, and first hearing about concerts
• Backstage passes
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6. Link to North London:
• The different sub genres of Rap will only be focusing in North London no where
else
• In every monthly edition there will be a specific link such as winning free tickets to
concerts that are popular in North London focusing on North London music
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7. Competition:
8
The competition for the
magazine is XXL, Mojo
Magazine and Rap-Up
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8. Primary Target Audience:
• The main target audience is young
adults aged 16-22
• This music is more relevant to the age
not the genre, race or ethnicity as
many backgrounds listen to it
• 16-22 year olds are in the experimental
and trail phase listening new things
• NRS social grade of B and C1
therefore middle or working class
would be listening to this
9
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9. Secondary Target Audience:
• Would be young adults interested in
change and fashion 25-35 descending
into their adulthood
• Wanting to stay up to date and youthful
with what is on trend
• These 18-35 year olds will have the
NRS social grade of B as there from a
middle class group
• Would have an interest in many genres
not just rap as they are interested in
the diversity of music
10
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10. Unique Selling Point
• North London there are no magazines which are changing their focus every month
• If subscribed to this magazine, free tickets are available to some customers for rap
based concerts which would keep them interested in this magazine
• They would be the first to find out about the concert to receive the opportunity for the
best tickets
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11. Resources and personnel:
12
• Computer
• Camera
• Tripod
• Camera Lense
• Editing Software
• Printer
• Backdrop
• Money
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• Models for the front cover
• The designers
• The writers
• Photographers
• Editors

12. Personnel:
13
• Models for the front cover
• The designers
• The writers
• Photographers
• Editors

13. Marketing Methods:
• Printing and handing out flyer’s around various rap genre related concerts would interest the
readers as they now know the magazine is similar to their previous concert
• Handed out at youth clubs as the primary audience is 15-18 year olds so therefore would
create publicity
• As well as paid media advertising as they would mainly be on the phones and online
especially on snap chat and instagram as they are the most popular nowadays.
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14. Distribution:
• Selling copies of the monthly magazine in up and
coming clothes shops which emphasis the vibrant
music scene developing
• As well as selling these copies in student unions,
colleges, schools in North London addressing the
primary target audience
• Distributing an e-magazine
15 Wrapped up

15. Advertising, Sponsors and Marketing
• The main sponsors for this magazine would be air-pods
as well Starbucks
• High end/ popular product therefore grabs peoples
attention towards the magazine
• AirPods link into the concept of music and have
connotations of something modern
• Has the impression of the magazine being modern
• As well as Starbucks being a popular everyday necessity
for some people
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16. Colour Scheme:
• Red, green, black and yellow
scattered around the page
• With black being used on the majority
of the pages to create a strong
contrast
• The red and green being bright
grabbing peoples attention which has
connotations of rap
• I’m trying to create a noticeable and
striking magazine which would link into
every sub genre being used in ever
months edition
17 Wrapped up

17. Mood Board:
Wrapped up
18

18. Font Styles:
• Futura, Geneva, Sign Painter
• Stand out and attract people’s attention which links into the
genre of rap as is known as a loud and booming genre
19
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19. Sketch Plans :

20. Wrapped up wrapped up wrapped up wrapped up
Wrapped up wrapped up wrapped up wrapped up
Printed Copy=£2.50
Online Copy=£1.50
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North London
Based Magazine
Wrapped UP
Free
Tickets
Concert
Updates
Backstage
Passes
Digital FlatPlans:
Wrapped
up
Changing sub
genres focus every month
November edition focusing on