1. Advert Editing Screen Print Diary
The first main edit that I needed to do was to get the clips into a play line so they were available to
formally edit. To do this, I double clicked the clip and it came up with the box shown above. I needed to
set in and out points to shorten the clip at both ends so that it was at a standard I was happy with. The
reason for doing this is so that it didn’t show me running from the camera to get in position or anything
staged. I just wanted the raw footage that I needed for editing which is what I did with all of the clips.
Here is where I could
precisely decide exactly when
I wanted the transition to
come in and appear in the
next clip.
I wanted to make sure that it didn’t
fade out to early and come in to
late, for this reason I altered the
start and finish points to come in at
the perfect transition points.
This is where the transition is for the two
clips I want to use for this effect. Here it
clearly shows that it is a faded effect to go
from clip 1 into clip 2.
My reasoning behind putting in this transition in is purely because I want to give the advert a cleaner
look to it and this transition makes it come together as almost one clip which syncs really well with the
music selected.

2. Similarly to the previous clip transition, I
used an inset effect to go to the third clip
which worked well. I wanted to find an
effect which showed the transition in a
clean way because of the sudden change
of environment from the second to the
third clip. That way it didn’t look to cheesy
and sudden as it switched, I wanted a
gradual slip from clip to clip which is what
I believe I have achieved.
My overall objective for my clips was to
maintain a clean and original look as if it
was a film sliding from clip to clip.
I needed to get the song I wanted for use from my
folders, so I went to the “Get Media from” option in file
and imported if after downloading it from an mp3
converter through the internet. I then proceeded to put
it into the advert so that I could further edit it to be in
sync with the clips.
I have chosen this song because in the start it sounds
quite sad and depressing which fits in well with the
atmosphere and the aims of my clips, but then the
music drops into a beat with a tune when I drink the
can so it syncs in well with what I am trying to get
across with the advert. I want it combined with the
earthquake effect to make it look like the drink is
making you into a creature of some sort.

3. My next plan was to remove the
audio from the last clip as I only
wanted the earthquake effect and
the music to be playing. To do this, I
right clicked on the audio part of the
specific clip and selected the option
“delete audio”.
My reasoning behind this was so
that when the advert was playing
you can only hear the music drop to
get rid of the reality of me dancing
but rather the drink taking over you.
The earthquake was the main effect I
wanted to insert into the last clip to
put everything together. A change
from the sad walking and slightly
mourning start to the song into a
screen shaking tune drop to finish the
advert off. The earthquake was done
by selecting it from the list of video
effects. Once selected, I altered and
played around with the magnitude
and opacity to make sure if was the
right amount and it lasted for the right
amount of time.
If you notice, I have cut the clip into
two sections; the reason for this is so
that I could easily stop the earthquake
effect in the part where the can is
shown to the camera, this way the
viewer can read the can without the
screen going everywhere.

4. In order for the music to sync in
nicely with the clips and so that the
drop comes in at the correct time, I
needed to move the clip forward to
an exact point of 5 seconds so that
the real bass and tune comes in
when my earthquake effect and me
drinking the can do as well.
I did this so that it fits in nicely and
the song transitions from the mellow
and slightly sad tune at the
beginning, to a sudden change when
I drink the can to create an
animalistic effect.
This is fairly straight forward; I just
wanted to add a fade in effect to the
song. The reason behind this was
that because I had moved the song
forward 5 seconds, I didn’t want it to
seem to sudden and abrupt as the
song enters the advert, so fading it
allows it to gradually rise in volume
so it fits in nicely as the clips
transition.
Similarly to the above screen shot, I
just wanted to fade out this time at
the end of the advert so it didn’t end
suddenly, I wanted to keep the clean
effect to it and maintain the smooth
fades throughout the audio.

5. Finally, I wanted to stop the
earthquake effect at the end where
the can is shown to the camera, this
is so that the viewer can see the can
clearly without the screen shaking
everywhere. However, I have kept
the song on and playing so that it
keeps the upbeat rhythm to it even
without the quake.
This is where you can switch
between the clips you have
imported and the editing section
where you can edit the clips by
shortening, adding effects or adding
colour correction etc.
Here is just an example clip from my
slide of imported clips. Here is where
all imports will be, whether it is
sound or video, they will be here for
you to further edit and put into the
software.
This is the time slide panel for the
selected clip, showing time intervals
where edits have been put in and
how long the clip is specifically.
Here is a transition put into the slot
between two clips, this particular
one is an inset which I thought fit
well with the clips and the way they
formed into one another.
This is just a highlight over one of
the clips, when double clicked; it
enhances it and shows the clip in the
larger view box above, this is how it
shows the specific time slide panel.
This is the soundtrack
location, for this advert I
used a track called “Close”
by Drumsound and Bassline
Smith, an upbeat drum and
bass song which fits nicely
with the transition of the
clips and the drop/dancing
at the end.

6. Now that the editing is
completed, I need to render
the video and make it
compatible for YouTube so
that it can be uploaded
successfully in an MOV
format. I have done the
rendering and the file saving
is complete; I just renamed
it to the name of my advert
which is “No Remorse
Energy Drink” and saved it
for the next step.
Once I had clicked save, it
began converting it into a
video format so that I could
further upload it to my
desired platform, YouTube
through the internet.