1. T H E D E S T I N A T I O N O F C H O I C E
The Power of Big 3 is a new study from JCDecaux which analyses the effect of adding premium
large format sites to small format campaigns. In summary this research shows:
• Mall Digital 6s more than double spontaneous brand awareness
and furthermore increase spontaneous ad awareness by a further
61%
• The cumulative effect of Mall Digital 6s also help drive positive
perceptions of brand statements, such as
‘renowned’, ‘fashionable’ and ‘desirable’, whilst the frequency
continues to help build increasing levels of trust
• Mall Digital 6’s amplify levels of recommendation, consideration and purchase intent by
almost 50%
• When adding M-Vision to the media mix, this creates extra standout and increases
advertising attribution to the mall environment by a further 38%
• It also helps promote the notion of premium with a further increase seen in consideration
and recommendation for the test brand
Please contact _ukinsightteam@jcdecaux.co.uk for more information