1. Telecommunications 2013
• Almost half of commuters are
looking to upgrade their current
handset within the next 6 months
with advertising playing a key
role in their decision making –
almost 2 in 5 state advertising
influences their handset choice •
Strong awareness and take up of new
technologies with almost half aware of NFC
and 1 in 5 currently utilising the new technology
• They are also adopting 4G with almost half of
non users likely to upgrade to a handset with
4G technology
• Commuters use their mobiles for
a variety of things. E-mailing plays
a key part with 83% using their
phone for this
• The mobile is also key for their
finances with over half using it got
their banking and almost 1 in 4
using it as a payment device