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Project Welcome Home
on social media
How to best engage with your
community on social media
1.28 BillionFacebook users
255 MillionTwitter users
75%of JCC members have smartphones
“Though social media has been embraced by
younger active-duty troops, older veterans are
the largest users of VA sites such as Facebook. “
40% of veterans using VA Facebook
pages are 45+
9% are younger than 25.
Brandon Friedman
VA's director of online communications
What do I post?
•  80% Jabs
– Sharing stories through micro-content,
originally curated
•  20% Hooks
– Event promotion (Veteran’s Day programs,
July 4th programs, Vet Togethers, etc)
Share
Stories
“Veteran of the
Day”
Share
Stories
Relevant National
Days/Weeks
Share Stories
Storyboards
Share Stories
Trends
(such as TIL, TBT)
Share Stories
Curate relevant news
Share Stories
Event photography
Best Practices
•  Curate good content.
•  Ask questions.
•  Ask for users to share.
•  Engage in discussion.
•  Dedicate time to social media.
Curation Suggestions
•  Google alerts
•  Follow fellow pilot program JCCs
•  Event photography
•  Story gathering project
Event
Promotion
”Sign up now”
Event
Promotion
Facebook Events
Be searchable
Questions?
jcca.me
learn, share, and grow
Dedicated space for
Project Welcome
Home materials.
Coming soon
•  Marketing
resources
•  Training materials
•  Best practices
Questions?

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