SlideShare uma empresa Scribd logo
1 de 3
TYPES OF
LOGO
LOGO – is considered as a symbol to represent a product, company or an
organization.
1. LETTERMARK – this logo consists of letters that represent the company name.
2. WORLDMARK – this type of logo differs from the letter mark as it uses words to
represent the company.
3. PICTORIAL – resembles an actual object.
4. COMBINATION – this includes the use of a letter mark or word mark partnered with
a pictorial design.
TYPES OF LOGO
 DESIGN SOFTWARE – can be used in creating logos.
 INKSCAPE – an open-source design software.
 BEZIER TOOL – resembles the tip of a ballpen.
 FILL WINDOW – coloring your desired shape.
 TEXT TOOL – this icon is represented by letter “A” desired size of your text box.
 CONSUMER – people who buy products or services.
 BRANDING – activity of promoting a brand.
 GEOMETRIC – shapes that are defined with sets of points and vertices.
DESIGNING OF LOGO
TECHNICAL TERMS

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Types of Logos: Lettermark, Wordmark, Pictorial & Combination

  • 2. LOGO – is considered as a symbol to represent a product, company or an organization. 1. LETTERMARK – this logo consists of letters that represent the company name. 2. WORLDMARK – this type of logo differs from the letter mark as it uses words to represent the company. 3. PICTORIAL – resembles an actual object. 4. COMBINATION – this includes the use of a letter mark or word mark partnered with a pictorial design. TYPES OF LOGO
  • 3.  DESIGN SOFTWARE – can be used in creating logos.  INKSCAPE – an open-source design software.  BEZIER TOOL – resembles the tip of a ballpen.  FILL WINDOW – coloring your desired shape.  TEXT TOOL – this icon is represented by letter “A” desired size of your text box.  CONSUMER – people who buy products or services.  BRANDING – activity of promoting a brand.  GEOMETRIC – shapes that are defined with sets of points and vertices. DESIGNING OF LOGO TECHNICAL TERMS