W Hotels has a better website ranking than Four Seasons because it has an innovative, young, and dynamic website that focuses on news, people, music, culture and events. Each section acts as its own event. InterContinental has a better ranking because its website targets business customers and highlights its loyalty program. Westin's website links to social media platforms like Facebook, YouTube, and Twitter and has a "Zen" design that reflects the chain's spirit. Overall, hotel websites aim to establish a brand identity through regular online updates and creating buzz rather than just providing booking functions.

1. Hotel web ranking
Virginie POIRON
Jerome AYALA

2. Why has W HOTELS a better ranking than FOUR SEASONS ?
- Innovative, young, dynamic, fashion website
- Put forward news regarding people, music, culture, events
- Each point is an event
- Hotel website is like a magazine or a blog where we learn something
- Many updates
- Mass marketing with apps (Apple, Blackberry, Android)

3. Why has INTERCONTINENTAL a better ranking than FOUR SEASONS ?
- Business target
- Corporate website design
- Loyalty program highlighted

4. Why has WESTIN a better ranking than FOUR SEASONS ?
- Links to facebook, youtube, twitter…
- “Zen” website which reflects the spirit of the chain

6. CONCLUSION
Overall, hotels websites are not only booking engines.
Each company tries to install a spirit through Internet. For
example, we saw that W HOTELS is the best in the use of
the digital IQ strategy. They put online regular updates for
potential customers but not only.
Role are twist, now hotels create the events whereas
before it was the event that was looking for the hotel. It is
not only a website where we find information, it is a page
that creates the buzz.
The website is the one to be checked to get news from
celebrities, music, trends, cultures, location…