28. 1
The game of
Technology Transfer
2
Market research
3
Strategy
4
Doing deals
4
Finding the customer
5
Competing technology
6
Markets
A
Intellectual
property
33. 1
The game of
Technology Transfer
2
Market research
3
Strategy
4
Doing deals
4
Finding the customer
5
Competing technology
6
Markets
A
Intellectual
property
34. 1
The game of
Technology Transfer
2
Market research
3
Strategy
4
Doing deals
4
Finding the customer
5
Competing technology
6
Markets
A
Intellectual
property
37. 1
The game of
Technology Transfer
2
Market research
3
Strategy
4
Doing deals
4
Finding the customer
5
Competing technology
6
Markets
A
Intellectual
property
40. 1
The game of
Technology Transfer
2
Market research
3
Strategy
4
Doing deals
7
Positioning the Technology
for the End User
8
Launch
Tactics
A
Technikos
B
Presenting Your
Technology
43. 1
The game of
Technology Transfer
2
Market research
3
Strategy
4
Doing deals
7
Positioning the Technology
for the End User
8
Launch
Tactics
A
Technikos
B
Presenting Your
Technology
45. 1
The game of
Technology Transfer
2
Market research
3
Strategy
4
Doing deals
7
Positioning the Technology
for the End User
8
Launch
Tactics
A
Technikos
B
Presenting Your
Technology
46.
47. 1
The game of
Technology Transfer
2
Market research
3
Strategy
4
Doing deals
7
Positioning the Technology
for the End User
8
Launch
Tactics
A
Technikos
B
Presenting Your
Technology
51. 1
The game of
Technology Transfer
2
Market research
3
Strategy
4
Doing deals
9
Finding
the Target
10
Valuing the
Technology
11
Doing
the Deal
12
The Twelve-
Step Program
A
Why Real Options Are a
Waste of Time
55. 1
The game of
Technology Transfer
2
Market research
3
Strategy
4
Doing deals
9
Finding
the Target
10
Valuing the
Technology
11
Doing
the Deal
12
The Twelve-
Step Program
A
Why Real Options Are a
Waste of Time
62. 1
The game of
Technology Transfer
2
Market research
3
Strategy
4
Doing deals
9
Finding
the Target
10
Valuing the
Technology
11
Doing
the Deal
12
The Twelve-
Step Program
A
Why Real Options Are a
Waste of Time
63. 1
The game of
Technology Transfer
2
Market research
3
Strategy
4
Doing deals
9
Finding
the Target
10
Valuing the
Technology
11
Doing
the Deal
12
The Twelve-
Step Program
A
Why Real Options Are a
Waste of Time
67. 1
The game of
Technology Transfer
2
Market research
3
Strategy
4
Doing deals
9
Finding
the Target
10
Valuing the
Technology
11
Doing
the Deal
12
The Twelve-
Step Program
A
Why Real Options Are a
Waste of Time
68. 1. Find the end users.
2. Understand their needs,
both today and as they
change over time.
3. Determine the market
forces so you take into
account market dynamics.
4. Find the competition that
can hurt or swamp you
within five years of market
entry.
5. Identify your barriers to
market entry.
6. Figure out where your
competitive advantage lies
and, if you cannot, find
another set of end users
where you do have a
competitive advantage.
7. Be honest about your
strengths and weaknesses when
it comes to development and
commercialization.
8. Figure out the launch tactics
so you can sell to your
end users.
9. Identify the capability and
capacity gaps that keep you
from developing your
technology and launching it.
10. Find targets who can fill
those gaps and want to sell to
your end users but lack a
technology like yours.
11. Map out how to work with
those partners to move your
technology to market and attain
take-off.
12. Do the deal.
69. 1
The game of
Technology Transfer
2
Market research
3
Strategy
4
Doing deals
1
The pieces
2
The board
3
Strategies
4
Finding the customer
5
Competing technology
6
Markets
A
Intellectual
property
7
Positioning the Technology
for the End User
8
Launch
Tactics
A
Technikos
B
Presenting Your
Technology
9
Finding
the Target
10
Valuing the
Technology
11
Doing
the Deal
12
The Twelve-
Step Program
A
Why Real Options Are a
Waste of Time
70. Ivan
Vidal
Ing en Nano -
Gestión e
Innovación en
Nanotecnología
Jorge
Manrique
¡Gracias!
¿Preguntas?
