OPN SITETALK FLIPBOOK ENGLISH

1. Doing Things Decidedly Different
The foundation selling technique of Network Marketing, combined
now with the unlimited power of Social Media, is an explosive
combination. OPN is the “Opportunity Network”. Sitetalk is the
“Opportunity Community”. Together they stand at the forefront of
this phenomenon that is sweeping across the globe.

2. The process of buying and selling has Legends were made of the great early
been around since the beginning of merchants who first ventured forth to trade
mankind. Trading through social between cultures and nations previously
connections lies at the very core of this unknown, and with this trade came wealth
process. Long before the very concept of never before seen. Marco Polo forever
computers, people have been gathering changed the landscape of Europe by
together in social communities and groups introducing pasta from China, while the
to shop and sell. When you add to this mix Dutch transformed their nation and
the technological power and globalisation economy thanks to the bounty of wealth
of today, you have a winning formula that gained from their early Asian spice trade.
presents power and reach unparalleled in
history.
Historical trading was conducted within
villages and between familiar
communities.
The principles of Network Marketing and
Direct Selling are not at all new concepts.
The network marketing model that most
modern-day companies have adopted is
well over 150 years old.
With technological advances, the rules of
trade have changed once again, and those
who stand at the forefront of this innovation
stand to reap the new wealth and status
similar to the early traders who introduced
spices and pasta for the very first time to
their circle of friends.

3. Gone are the days of sitting down with
your business guide to coach you through
creating your list of 100 business contacts
and then making a time to sit down with
each of them over the coming year to
deliver your sales-pitch.
A vibrant social network, a superior product
or service, and ‘the push of a button’, is all
that is needed today in order to reap great
success and wealth through direct selling.
The strength of superior social connections
is what now puts a person miles ahead of
any competitor still door knocking and
straining to get their products on shelves.

4. In 2010, direct selling companies
generated over $125 billion in
revenue in 150 countries through
more than 75 million men and
women. The Global 100 list of the
top revenue-grossing direct selling
companies in the world represents
$66 billion in revenue for 2010,
proof that this social business
model holds enviable economic
power.
Advancements in computing,
Internet access, mobile devices, as
well as in social media tools, have
increased the reach of this socially
driven model at lightning speeds.
The foundation selling technique of
Network Marketing, combined now
with the unlimited power of Social
Media, is an explosive combination,
and OPN stands at the forefront of
this phenomenon.

5. 1 OPN - Visionary Confidence on a
Global Scale
’’
OPN has a
personality that fearlessly
goes in new directions.
Kenny Nordlund ’’

6. At any given time, OPN is working on a dozen or more new marketing
concepts – ways to deliver more products, sales and earnings, for its
thousands of members now found spread throughout the world. OPN is
the company that delivers opportunities, otherwise known as the
“Opportunity Network”.

7. “OPN is a game changer. While
other marketers have grappled with the
idea of how to help people make money
from their social media connections,
OPN has found the answer, quite
simply; and we are sharing this with the
world,” says Rune Evensen, CEO of
OPN.
Unlike traditional Network Marketing
businesses, OPN is not tied to any
plant, formula, product or service. OPN
offers a superior delivery system for
sales, with a sales platform that allows
unlimited goods and services to be
introduced to people from unlimited
networks. OPN has taken care of the
hard part, leaving the easy part to its
members – that of socialising!

8. “Fearless innovation is the one thing that I think is really cool about OPN.
Refusing to know what cannot be done. A total “Can Do!” attitude. We have so
many great things being worked on with many of these having the potential to be
a total game changer,” Kenny Nordlund. “OPN has a personality that fearlessly
goes in new directions.”
The beauty of OPN is that it is a direct selling company meaning all of the hard
work of concept development, marketing materials, websites, licensing, etc.,
have already been done for you. A person just needs to decide to participate
when they feel ready.

9. “There isn’t any real startup time or heavy
cost or capital investment. You don’t have to
create a business plan or product or sales
channel. The only thing you need to do is
take our proven business model and then
introduce it to your social media contacts with
the push of a button,” says Rune.
“The wealth and power surrounding
successful Social Media websites is the
material movies are now made of. The OPN
difference is that we share the wealth with
you, which is a first for this industry,” says
Kenny. “This opportunity does not
discriminate, there are no barriers to entry,
the costs are minimal – it’s only logical to
share the wealth gained with those who are
extending our reach through their social
contacts.”

10. Thomas and Kenny Nordlund are in charge of network development for OPN, and
beyond the riches they help OPN members achieve, their work focuses on the higher
cause of Personal Development that is seeing OPN members step out of their comfort
zones, realise their true purposes in life, and, ultimately, enrich their lives and others’
through the OPN experience.
“OPN is changing lives in more ways than one. It’s much, much more than making
money from sales and from your social connections. OPN offers training both in
business and in personal skills. I have seen OPN give people an opportunity where
others would not have done so in the past. OPN is absolutely making a difference in
the world one person at a time,” says Thomas.

11. Around the world, millions of families use earnings
from their direct selling businesses to make their
monthly car or mortgage payments, take family
vacations, educate their children and themselves,
and even to purchase a few luxuries. Some
individuals, through their greater efforts and
talents, have been able to achieve great prosperity
and experience the lifestyle that dreams are made
of.
The big benefit for all is that this business is their
own home-based business, and the money earned
is according to their own terms and efforts. Millions
today are seeking a business opportunity that offers
the ultimate work–life balance, and those people
should not look any further than OPN.

12. 2 SiteTalk: Placing the power of your
social network in your hands
Direct selling is the ultimate social business model. Technology is
redefining perceptions of how that model operates. SiteTalk is the
model putting definition to the concept.
Business happens in social networks. Social networking leads to social
connecting, which leads to social sharing. Our very lives have always
revolved around our social connections. Today’s technology is effectively
expanding the reach of our personal relationships to lengths never before
seen.

13. All people belong to social networks of some sort; most people are part
of several social networks. People connect with others for many
reasons, whether it is for friendship, shared activities or backgrounds,
common causes or beliefs, just to name a few. Technology has not at
all changed the fact that people connect to one another. It has,
however, dramatically changed the scope and reach of those
connections, using the Internet to shrink vast distances and connect
“friends” without geographic constraint.
Today, 50 percent of the world’s population is under 30, and 96 percent
of them are estimated to have joined a social media network. But this
trend does not stop with the younger generation. The fastest-growing
segment of social media users is females aged 55 to 65. Clearly,
social media represents a permanent shift in the way people
communicate and form relationships. It has also created a permanent
shift in the way companies approach their customers.

14. It is no secret that the power of OPN lies in
their socåial media platform called SiteTalk.
SiteTalk capitalises on the fact that consu-
mers like personal introductions, consumers
trust their friends’ opinions, and consumers
prefer to shop in an environment of trust.
In 1992, there were an estimated 1 million
Internet-capable devices in use, and today
that number exceeds 1 billion. Simply put,
current technological advances in computing
and social media tools serve to increase the
speed, power and reach of what’s already a
competitive advantage in the direct selling
model.
Radio reached an audience of 50 million in
38 years. Television reached 50 million in 13
years. The Internet reached 50 million in only
four years, and iPods had 50 million users in
less than three years. SiteTalk will also soon
reach the 50 million mark.
Facebook added over 200 million registered
users just last year alone. There is no
doubting the power and reach of social
media platforms like Facebook, which is
the giant in the industry. But watch out
Facebook - SiteTalk users exceed the
number of Facebook users in several
countries already.
With individuals busier than ever and used to having access to information, as well as the
ability to connect using their mobile devices, meeting people “where they are” is a critical
component of any business transaction. Mobile devices and the right apps are turning
the buying experience into an instantaneous transaction. All of the current technologies
allow independent business owners to meet their customers wherever their habits take
them and to integrate into their behaviour.

15. “SiteTalk.com is a multi-lingual, multi-functional social
network platform with an associated online shop. That is
our whole focus, and all our subsidiaries work to that
one goal, making SiteTalk a global, household branded
name.”
Frank Ricketts
Board Member of OPN
SiteTalk does things decidedly different. SiteTalk is the
first social network platform to reward its free members
with a loyalty program, giving them an opportunity to be
rewarded for helping to grow SiteTalk. Anyone,
anywhere can register completely free, with zero
obligations, and become a member of the SiteTalk
community. Similar to other loyalty programs like
Frequent Flyers, SiteTalk rewards the free member with
points that can be accrued over time and then
redeemed in the SiteTalk stores.

16. 3 SiteTalk and OPN: Bringing the two
worlds together
OPN’s SiteTalk concept is set to re-write direct selling and social networking
benchmarks.
OPN’s SiteTalk system for connecting socially, and then shopping, is proving to be a
bonanza throughout the world, especially in developing countries.

17. “The growth potential in developing
countries is especially huge because as
these economies expand, their appetite for
global business and consumer brands
increases. The secret recipe is how
products and services get presented to you
in a social network environment. People
don´t want to interact with brands solely
because they have to; they want to choose
based on factors such as ‘what do my
friends think about this brand?’. Early
adopters, followers and trends become
very evident through the power of
relations.”
“Previously underemployed people,
especially women, are proving to be
leaders in this field, and many are
financially prospering for the first time in
their life thanks to the newfound
opportunity offered by SiteTalk.com.”
Thomas Nordlund

18. The most recent figures show that within the
$125 billion global direct sales industry, the
sector’s growth leaders are all within the
developing world. India joined the list of billion-
dollar nations, generating $1.06 billion in
revenue for 2009. China saw 2009 sales
increase nearly $3 billion, and Russia moved
up to No. 9 in the rank of billion-dollar markets
in the world, with $3.06 billion in 2009 sales.
While OPN’s first year saw great success in the
Scandinavian and European markets, the
following years have shown the industry’s
statistics to be correct with developing nations
in Asia, Eastern Europe, and the Pacific
charging ahead, embracing this concept and
system.
The Wall Street Journal recently reported that “It turns out [direct selling] may be the
best way to sell goods in the developing world, where people listen to testimonials—not
advertisements and retail Salespeople.” (The Ultimate Social Business Model. WSJ 2011)

19. “It’s just the start”
Frank Ricketts
“This social networking/direct selling
hybrid is the future today. The world has
changed in the way it connects in the last
five years thanks to smartphones, tablets,
apps and social networking tools. Direct
Sellers have always shared their goods
and services with their social network and
the new customers and friends they have
met through existing ones - the rest of the
world is finally catching up.”
“This combination of the successful
distribution model of direct selling with the
explosive growth in communications
technology is sure to revolutionise the
Direct Selling Industry, but for many it may
be too late before they see the vision of
this. They have the products and they are
grappling to find the system. OPN has the
system with SiteTalk, and the products are
being added by the handful each month,”
explains Frank Ricketts.

20. The generosity of OPN and SiteTalk also goes far beyond the commissions earned by
those simply making social connections. Another first in the Social Media world is a
conscience behind OPN that prompts the company and its leaders to give back
beyond the commissions its network is earning.
SiteTalk Care
SiteTalk Care is the company’s charitable arm that works in new and old areas of
disasters, helping to alleviate poverty and human suffering. Their catch phrase is
“Where others have forgotten,
we don’t forget.”
“We are finding that OPN is also attracting people who want to make the world a better
place.”
Rune Evensen
Chief Executive Officer
SiteTalk Care has so far distributed essential supplies of food, clothing and shelter
through a number of different projects and agencies throughout the world.
Copyright © 2012 OPN – The Opportunity Network. All rights reserved.