Mais conteúdo relacionado Semelhante a Thriving at the intersection of digital and traditional marketing (20) Mais de Ivan Hernandez (7) Thriving at the intersection of digital and traditional marketing6. “If you don’t like change, you
are going to like irrelevance
even less”
General (Ret.) Eric Shinseki
9. “Digital is not a medium. It is
the era we are in”
Greg Johnson, Global Creative Director,
Hewlett Packard
10. it’s not about “new marketing”
or “new media” …
it’s about marketing in a
digitally enabled world
12. “There is no such thing as an
offline business. Every
company must have a digital
strategy to be succesful”
Aaron Shapiro, CEO
HUGE
16. “If you are not thinking about
users, you’ll soon be out of
business”
Aaron Shapiro, CEO
HUGE
17. anyone who interacts with a company
Users = through digital media and technology
Source: Aaron Shapiro
29. build narration,
earn attention
start earlier
act longer
paid, owned, earned media
29
35. “creatives” storytelling messages
systematic
“digitals” platforms
design
40. “If you focus on results, you
will never change, if you
focus on change, you will get
results”
Jack Dixon
59. Ivan Hernandez
Digital Strategy and Development Officer, Grey Group
www.greygroup.pl
ivan.hernandez@greygroup.pl
twitter.com/IvanHernandez_
linkedin.com/in/ivanhernandez
slideshare.net/ivanohernandez
ivanhernandezonline.wordpress.com