3. GET
FOUND
SEO
SEARCH ENGINE
OPTIMIZATION
INBOUND/
EARNED MEDIA
Bluestream SEO
4. SEO
Search Engine Optimization
Cara/Metoda utk membuat suatu page mencapai
peringkat yg lebih baik di SERP ( Search Engine
Result Page )
Bluestream SEO
7. WHY S E O ?
• > 90% Orang di Internet mencari informasi di Search Engine
• ~ 90% Distribusi Clicks SERP di Organic Search
• Organic Traffic = Free* Traffic
• Long term ( Site Authority )
• Targeted Traffic; Pencari yg Aktif
• Targeted Visibility & Exposure in SE -> Lead
• Lead + Conversion => $$$ Monetization
Bluestream SEO
8. BASIC SEO
Proper SEO • STEP 1: Keyword Research [ Analysis ]
• STEP 2: On-page Optimization
• STEP 3: Off-page Optimization
Bluestream SEO
9. BASIC SEO
Top 5 On-page Factors: • Title
• URL
• Heading Tag
• Anchor Text
• Content
Bluestream SEO
12. BASIC SEO
Anchor Text
Off-Page Factors: Link Building [ Keyword ]
<a href=“http://www.domainanda.com> keyword </a>
• Social Bookmarks
• Articles
• Web 2.0
• Community [ Profile ]
• Directories
• Forums
• Blogs
Bluestream SEO
13. SEO
SERP & Off-page Factors ( per each domain ):
• Domain authority
• Page authority
• Total inbound links
• Page inbound links
• Keyword(s) SERP Rank
• Facebook, Twitter, Google+ shares/likes
Bluestream SEO
14. SEO
Search Engine Algorithm Updates:
• Duplicate Content ( Internal & External )
• High Ad to Content Ratio
• Thin Content
• Page Load Time
• High # of Ads
• Poor Ad Quality
• Low # of social signals ( page )
• Poor Link Ratio
• Scraped Content
• High # of Affiliate Links
• Low overall # of Links Bluestream SEO