It is common knowledge that content is king, but every social media platform requires different types of content to work! We breakdown what type of content should be used for which social networking sites.

1. TYPES OF CONTENT FOR
VARIOUS SOCIAL MEDIA
CHANNELS

2. WHY IS CONTENT SO IMPORTANT?
A brand’s online presence is hugely dictated by what it does on it’s social media
channels.
 Social media content is the first line of communication with your fans.
 It humanizes your brand
 effective way to increase your fans and followers online by increasing
engagement.
 Social content is sharable from consumer-to-consumer and grows organically
from one trusted friend to another.

3. TOP TRENDING CONTENT

4. INFOGRAPHICS

5. INTERACTIVE CONTENT

6. CONTENT WITH STRONG EMOTIONS

7. CONTENT WITH IMAGES

8. CONTENT TIPS FOR
DIFFERENT SM CHANNELS

9. FACEBOOK
Provide a Link:
If you’re going to provide a
link, make sure you Bit.ly it
so you can track how many
people are clicking through
from Facebook.
Keep Things Positive:
Positivity breeds
engagement and sharing. It
will help inspire and excite
your users.
Provide information:
The most appealing updates
don’t disclose everything
upfront, this makes users
click to find out more…
Include images:
Posts with images get the
highest amount of
engagement on Facebook,
so make sure to include one
when you can

10. EXAMPLES
Entertain Experience Educate

11. Twitter
Call To Action:
Give a clear CTA so
your readers know
what you want them
to do.
Punctuation:
Don’t sacrifice grammar just
because you’ve got 140
characters. Avoid
abbreviations and all caps.
Format:
Use questions, facts
and figures to
engage viewers and
drive retweets.
Mentions:
Use mentions to
prompt influencers
to engage with you
and then respond.

12. EXAMPLES

13. PINTEREST
No Human Faces:
Images with no human
faces get shared 23%
more often than those
with human faces.
Multiple colours:
Images with
dominant
colours (red,
dark green, pink)
get 3x the
amount of likes
and repins. Little Background:
Use a compelling
background that doesn’t
take up more than 40% of
your image, otherwise
you’ll see repins decrease
by 50%.Portrait style:
Vertically orientated images
perform better than
horizontally orientated
images. The perfect ratios are
2:3 and 4:5.

14. EXAMPLES

15. INSTAGRAM
Rule of Thirds:
Putting the subject of the
photo in only two thirds of
the screen makes it more
attractive to the eye.
Captions:
Use relevant photo captions to
grab the attention of people and
include questions to drive
comments.
Use Hashtags:
There’s always some random
hashtags that come round once
a week or so, so maybe be
aware of them if you want loads
of engagement.
Video:
Instagram videos must be 15
seconds long, so make sure
the message you’re
conveying is concise! Make
sure you choose a
compelling cover image
from the video to encourage
views.

16. EXAMPLE

17. STRICT NO-NOS OF CONTENT
 Like-Baiting
 Using SMS language
 Posting Too Much
 Only Using Social Media To Advertise
 Not Keeping Up To Speed
 Having no social media strategy at all

18. THINGS TO REMEBER
 Be as human as possible. Even when your brand is in a serious, technically-robust
industry.
 Don’t be afraid to back up your successful organic campaigns with a paid boost.
Whether that is on Facebook, Twitter or an ad elsewhere, a paid campaign can help
get your content beyond your existing audience.
 Take advantage of current events Social media is ripe for newsjacking (jumping on
current news topics to promote your brand), so be prepared to take advantage of
major events if it fits your brand’s image.
 Always be thinking of quality. Almost every brand is on social media and Quality
content will help you stand out. Just because social media posts sometimes have a
short shelf life, doesn’t mean that content should be thrown together last minute.

19. THANK YOU!
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