Everything that can be digitised, will be digitised Customer centricity IS driving digitization

1. Digital Transformation –
The way to Zero Distance

2. CUSTOMER CENTRICITY
IS DRIVING DIGITIZATION
THE Product
THAT talks
Thesmart case that always knowswhere
it’s going
Big Data
VOLUMESOF DATA
ARERISING– FAST
Built by the consumer
consumersconfigure
their own car
Generation Easy
SIMPLE, USER-FRIENDLYICT
Shop2Customer
Mall2Go brings food
and everydayhousehold products straight to
the office
2

3. “EVERYTHING THAT CAN BE
DIGITISED, WILL BE
DIGITISED.”
NICHOLAS NEGROPONTE, PROFESSOR AT MIT
Digital business incompetence
will cause a quarter of
businessesto lose
their market position
by 2017.
By 2017,
1 in 5 industry leaders
will have ceded their
market dominanceto a
company founded after 2000.
the digital universe [… ]
is doubling in size
every two years,
and by 2020 the data we
create and copy annually
will reach 44 zettabytes
(from 4.4 ZB in 2013).
By 2015 the number of the
connected devices was
double the worldwide population.
7 BILLION
14 BILLION
More information: PAC study Digital Transformation Market Western Europe 3

4. What happens to those,
who do not embrace
Digital Transformation?

5. digitalDarwinism
LoserWinner

6. Similarities of the winners
52
19
1 2 3 4 5 6 7 8 9 10 11 12
31
13 15 16
21
20
24
17
22
18
27 28 29 30 333223 25 26
34 3735 40 4136 38 39
42 4543 48 4944 46 47
50 51 53 54 55
56 57 58 59 60
14
 strong Brands with avery clear product strategy
 Areoften Trend-setter andhave astrong footprint regardingdigitalization
 permanently challenge themselves
 areearly ADAPTORS in digitalization OR Grew up WITH digitalization
 areagileand veryquickly transform customer desires
 areAttractive entrepreneurs And open for new Business Models
 permanently andquickly analyze customer data andimplement new business models

7. Megatrends you need to consider in orderto win
INDIVIDUALIZATION&
STANDARDIZATION
INDUSTRY4.0 GLOBALIZATION
SECURITY CHANGES& NEWBUSINESS MOBILITY

8. There areFour keys to transform successfully
INDIVIDUALIZATION&
STANDARDIZATION
INDUSTRY4.0 GLOBALIZATION
SECURITY CHANGES&NEWBUSINESS MOBILITY
Define your digital
vision & Execute it
Transform portfolio
& Customer Channels
Strong Focus
on Customers
Slim down processes,
it & Platforms
It’s all about agility

9. Fora successful transformation you need to
address the entire value chain
Culture Leadership
Technology Processes
strategy People
operations
All Processes are affected
Customer Service Processes
Management Processes
Research& Development
IT
Marketing
Supplier Procurement Logistics Production
Sales &
Distribution
AfterSales Customer
Products
Retail Energy Logistics Oil & Gas

10. But: all companies are different
Strategy
 Strategic Vision
 Transformation
Roadmap
Leadership
 Management Methods
 Sponsorship
 Resources
People
 Quantity
 Expertise
 Capability
Products
 Product Lifecycle
 Business Models
 Innovation Capabilities
Governance
 Communication and
Collaboration rules
 KPI‘s Alignment
Operations
 Customer Lifecycle
 Channels and
Business Practices
 Agility
Technology
 Software Tools
 Cloud Architecture
 ICT Infrastructure
 Industry 4.0
Culture
 Customer Satisfaction
 Hierarchy vs. Network

11. Digital transformation… is a challenging task
Cost
pressureS
Conflict between new
business imperatives
and major cost
pressures
ENTERTHE
Cloud
Implement cloud
infrastructures – with
zero downtime and
robust security
Agile IT
For rapid time-to-
market – as
demanded by user
departments
Ensure
Competitiveness
by winning new digital
business
customer
TOUCHPOINTS
Manage the growing
number of digital
customer touchpoints
CONCURRENT
Models
Significant impacts on
processes make
concurrent models a
must
CreateSTRONG
foundations
Create high-
performance, scalable
IP infrastructures to
enable digitization
THENEED
TOInnovate
Spiraling IT costs
hinder the ability to
innovate
Againstthisbackground,youneedT-Systems–
askilledpartnerwithgenuinee2eexpertise

12. Based on years of experience,this is what matters
For all these Topics, We have
Atwo-pronged approach to
digitalize:
 Clearstrategy
 e2E-Solutions Made
Deutsche Telekom
IP-network matters
precise “All IP”-Strategy
Focus on systems
INTEGRATION:
 Centralization /Cloud
Ready
 Mobilization
 Virtualization
internet &WEB-Based
businessES
SOURCING STRATEGY
NEW POLICIES
Security
FLEXIBLE PLATFORMs
Real time information
Everything
“as aService”
REVOLUTION OF “SOCIAL
MEDIA”
E-Commerce
Business Intelligence

13. Thank You!

14. BackUp

15. 15
Deutsche telekom
profile

16. 2014 2017
DIGITAL TRANsFORMATION MARKET
WESTERN EUROPE
5,3
Digital Software
Products
4,5
Digital
Consulting
6,1
Digital Technology
Implementation
3,2
Digital
Technology
Integration
5,6
Digital Operations
& Management
7,2
Digital Software
Products
6,4
Digital
Consulting
8,1
Digital Technology
Implementation
4,5
Digital
Technology
Integration
7,3
Digital Operations
& Management
TOTAL
24,5
TOTAL
33,6
CAGR: 11%
m€ m€

17. Oil & Gas value chain
Culture Leadership
Technology Processes
strategy People
operations
All Processes are affected
IT
Products
Research&Development
Exploration Production Transportation Refining MarketingOIL
Exploration Production Processing Transportation MarketingGAS

18. Energyvalue chain
Culture Leadership
Technology Processes
strategy People
operations
All Processes are affected
IT
Products
Research&Development
Generation Retail
Trans-
portation
&
Delivery
Measuring Sales
Customer
Service