5. AGENDA
1. Search Appearance in 2018
2. Why Bother with Featured Snippets
3. Top Tips on Winning them
4. Sixt-cessful Case Studies
5. Tracking Snippet Generation
6. Key Takeaways
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6. A QUICK LOOK AT
SERP APPEARANCE
IN 2018
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93. RESULTS
Sixt.com Sixt.co.uk
Car Model Pages
Generating a Snippet:
18%
Bookings:
+41%
Sessions: +46%
Bookings:
+48%
Sessions: +183%
Car Model Pages
Generating a Snippet:
28%
YoY Data from GA Organic @izzionfire
94. RESULTS
✓Increased revenue & traffic (always nice)
✓Most Organic rankings stable on #1 for 1 year now
✓Other Worldwide Sixt domains are prepared for the gradual Google
roll-out (already occuring)
✓Additional brand awareness
✓Google Voice Search response: „here is information from Sixt rent a
car“
✓A pretty sweet formula for Featured Snippets
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