Summary of internet browser penetration in Australia (September 2011)

2. What is going on?
• IE still the most dominant browser in market with 42%
• However, IE has lost 17% share in last 2 years
• Chrome gained 20% in same time period
• Chrome expected to become 2nd most popular browser
by beginning of 2012
• Australia approximately 8 months behind global
benchmarks (Chrome adoption)

3. Browser Population
• IE and Firefox being abandoned globally & within Australia
• Globally, Chrome grew almost 600% within 2 years
• Chrome & Safari = two browsers growing market share in Australia
Source = StatCounter – August 2009 – August 2011

4. The Death of Internet Explorer?
60
50
40 IE 9.0
30 IE 6.0
20 IE 7.0
10 IE 8.0
0
2009-08 2009-10 2009-12 2010-02 2010-04 2010-06 2010-08 2010-10 2010-12 2011-02 2011-04 2011-06 2011-08
• Globally, IE has lost 17% share over last 2 years
• IE8 still the most popular version
• IE9 is growing fast – a possible fight back?
Source = StatCounter – August 2009 – August 2011

5. The Global Rise of Chrome…
100%
80%
Safari
60%
Chrome
Firefox
40%
IE
20%
0%
• Chrome growth from 0 > 20% share in 2 years
• Expected to overtake Firefox as 2nd most popular by end of 2011
• IE & Firefox both loosing share to Chrome
Worldwide Browser Population – August 2009 > August 2011

6. Browsers in Australia
100%
80%
Safari
60%
Chrome
Firefox
40%
IE
20%
0%
• Australian adoption of Chrome is 8 months behind (market
share & overtaking Safari)
• Safari more prevalent against the global standard
Source – StatCounter – Australia ONLY Browsers – August 2009 > August 2011

7. Browsers By Device
% Visits
to Sites 81% 14% 4%
• Windows dominant player for internet connectivity
• Mobile only 4% within Australia but is growing fast
• iOS accounts for 80% of connected devices
Source – Visual Jazz August 2011

8. What this mean?
• Critical to understand browser breakdown to promote
web technologies being adopted globally
• Tech reliance on browsers determine potential reach
for clients
• Continued strength of Chrome should force other
browsers to adopt same standards
• VJ will exist at forefront of creative design &
technology
• Ultimately, WIN for digital customer experience