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IslamEzzeldinMostafa M.i.b.a.,B.phr.
Objective:-
Seeking A ChallengingCareer With Regional Responsibilities with A Big Diverse
Geography & A Key Strategic Business In The Fields Of Sales & Marketing
ManagementWithin A Reputable MultinationalCompany. Where A Challenging
Work Environment Is PresentTo Help Me To Utilize My Skills, Enhance My
Opportunity Of Further Development Of My Career & To FullyApply All The
Knowledge That I Had Earned & The Experiences ThatI Had Practiced Through My
Master's Degree Studies & Through All My Previous Working Experience.
Working
Experience:-
 DepuySynthes MitekSportsMedicine(Johnson& Johnson’s
Group ofCompanies).
Business Development Manager Depuy SynthesMitekSports
MedicineEgypt. (Since October2014tillnow)
WorkingRelatedExperience:-
 Responsible for achieving annualsales and profit objectives.
 Assume territory management in an assigned geographic region.
 Obtain new business and increase recurringsales thoughrelationship
selling.
 Develop personalized sales presentationsto professionals
(physicians, nurses,executives in clinics andhospitals)
 Develop and maintain a full businesspipeline of prospective clients.
 Provide timely reporting of pipeline, accountand territory
management activities.
 Maintain knowledge of competitors andtheir presence in assigned
territory.
 Prospectsfor targetclients for an increased business growth.
 Analyses andplans innovative strategiesof selling our Key Products.
 Endeavors to buildhealthy bonds with new clients.
Address:
Mokatam ,Al-Nasr
Company for
building and
construction ,
Zone(s),Block
Project # 81 Building
# 8622, Apartment
# 22P.O. Code:11371
Tel: (+2) 010- 0007 – 2816 (Mobile)
(+2) 02- 266 - 78663 (Home 1)
(+2) 02- 227 -52944 (Home 2)
(+2) 02- 266 - 78663 (Fax 1 )
(+2) 02- 267- 01447 (Fax 2)
Linked In Profile:
eg.linkedin.com/in/islamezzeldinmostafa
E-mail:
islamezzeldinmostafa@gmail.com
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 Determines salestargetsand ensuresthey are successfully achieved
by the Sales Team.
 Identifies new opportunities for sales campaigns thatcan lead to
increased sales.
 Discusses and consultswith other managerson latest businesstrends
with a view to introduce innovative products or services in future.
 Understandsthecompany's reputationand ensuresto retain that
image by continuallyenhancing the organization's performance
 Create and implement effective direct sales strategiesand lead
nationwide direct sales personnel(sales and clinical education staff)
toward achievement of corporate salesobjectives.
 Develop competencies andprocesses required to create an effective
and efficient sales organization.
 Provide leadership througheffective communication of vision, active
coaching and development while comparing sales resultsto goalsand
taking appropriateaction to correct when necessary.
 Provide sales management,budget control,compensation programs
and incentive planning.
 Ensure effective hiring, orientation, training, developmentand
retention of salesand clinical education staff.
 Provide supervision throughfield visits, observationsand
measurement of resultsto include performance appraisalsand salary
reviews.
 Proactively identify changesin healthcare,delivery systems, and
competitive pressuresto develop and modify strategiesand tactics
accordingly.
 Prepare monthly, quarterlyand annualsalesforecasts.
 Manageto meet/exceed monthly, quarterlyand annualsales
forecasts.
 Partnerwith the Regional Sales Manager – Corporateand Strategic
Accountsin the development of key customerrelationship
management.
 Negotiate purchaseagreements with the assistanceof Hospital
Account Managers.
 Establish effective relationshipsand collaborationswith other
departments(Marketing,Finance, Customer Service, etc.) to address
key businessissues and opportunities.
 Maintain competitive knowledge to create and adjust sales
strategies.
 Attend clinical meetings, seminars,and conferences as appropriate.
 Responsible for leading the upstreamcommercial assessment
activities for New Productsof DepuySynthes Mitek & Competetion.
 Strategic & Tactical Launch of New Products.
 Become technical productchampion for the region
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 Be fully acquainted with alltechnical aspectsof both the product
portfolio and the procedure so as to serve as a reference point for all
key stake holders(salesteams & surgeons)
 Ensure thatthe whole portfolio hasappropriate pricing and MOH
approvals(thiswill be extended to line extensions)
 Regularlyattend cases specific to these productsto understand
surgicalconcerns/tips and tricks to using the products
 Deliver Egypt specific surgical sound& videos bites for educational
and promotionaluse
 Deliver a series of regional roadshowsto launchACL anatomical
portfolio (1 roadshowevery 3 weeks)
 Organization and coordination with local sales rep shouldbe flawless
with a minimum surgicalattendance of 10at each event (seniorsand
juniors)
 Provided appropriate andcost effective PromotionalMaterials
 Portfolio Management By introducing and enhancingcompetitively
differentiated portfolio at enhancedprice points, as well as support
the liquidation of underutilized stock.
 Provide monthly stock and forecasting reportsto EGY/Levant RSM
aboutwhat products are in stock? What orderscan we expect from
the team? What items are runninglow? What items are not being
liquidated?
 Develop and Initiate portfolio enhancement initiatives
 Identify where productsare losing volume, suggestaction. Where
productsare losing price suggestpremium alternatives.Where
pricing is inappropriate (too, high/low)suggestaction
 RegulatorySupport by Working consistently with EGY regulatoryto
gain approvalfor New Products.By Understandthechallengesthey
have and work to supportthem in achieving positive outcomes for
MITEK
 Regional MarketingSupport by Evolve and develop the MITEK
regional SharePoint & Work on the MITEK catalogue
 Provide consistent reports/Supporttothe Distributer's leadership
team and Egypt/Levant Sales Manager
 Provide Monthlyactivity updatesto MITEK Egypt leadership team &
MEA Business Unit Lead
 DepuySynthes MitekSportsMedicine(Johnson& Johnson’s
Group ofCompanies).
Marketing Supervisor Acting AsFieldProduct ManagerDepuy
SynthesMitekSportsMedicine Egypt . (SinceJune 2013tillOctober2014)
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WorkingRelatedExperience:-
 Fullresponsibility upon N.P.I. & their LaunchingCampaigns.
 Delivered A full Product knowledge Training & Sales Force Training
to all the whole M.E.A. Region Sales Team in the Annualsales
Conference AlsoSpecial Training courses to allthe Sales Team New
Comers.
 EnsuringBrandIntegrity&BrandEquitybyleadingefforts AcrossMultiple
Functions&Channelstoprotectour Brandsfromcompetitionandmaintain
optimal servicinglevels.
 PreparingMarketingPlanstocontributetoaLonger‐TermTacticalPlans
includingdevelopmentofShort‐TermTacticalSales,Brand/Product
Management.
 WasTotallyResponsibleforOrganizingandPreparingthe LRC1stMeniscal
RepairCoursewithaLiveSurgeryand2successfulWorkshops WithMorethan
80 SurgeonsAttending andorganizedasuccessfulLaunchingworkshop for
OmnispanandAlsowasResponsiblefortheBoothPreparation andMockups
of theOmnispanPreparation.
 WasTotallyResponsibleforOrganizingandPreparingthe EGAA1stIntensive
ShoulderCourse(InstructionCourseLectures on the Shoulder) The Course
Was held in Cairo, Egypt in (N.T.I.) National Training institute With More
than 350 Surgeons Attending and organized 2 successful Launching
workshopsforHealix&GryphonAnchors andAlso was Responsible for the
BoothPreparation andMockupsoftheHealix& Gryphon Preparation. The
BrandingCampaign was Composed of many Smart items to brand the two
new anchors like Huge Foam Statues and Branded Giveaways.
http://youtu.be/1PpewQ5FtPw
 FullResponsibilityoverVideoShooting&Production ofDepuySynthes Mitek
IntroductoryMotivationalMoviethatwasPublishedintheEMEAAnnualSales
Conference2013.
https://www.youtube.com/watch?v=vW7HwgpIQ18&list=UUOF9C1p6iMr_fL3TF
8qYobQ
 Developing,Leading&EnsuringtheExecutionofMarketing&Strategic
BusinessPlans whileMonitoring&MeasuringtheExecutionoftheMarketing
Planstoensurethatgoalsand objectivesarebeingfulfilledthroughClose
CooperationwithalltheSalesTeamtomeettheCompany’sFutureNeeds&
Expectations.
 Analyzing BusinessSpecificTargetMarkets,IdentifyingtheGaps&
Opportunities byCoordinating MarketResearchestodetermine:UnmetNeeds,
ProductRequirements,Acceptance,MarketTrends,MarketForces,Measuring
theSuccessofthePromotionalCampaigns&TestingOfNew Promotional
Ideas.
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 ImplementingTacticalPlansbyproviding theAppropriatePromotional
Materials.WhileworkingacrossallelementsoftheMarketingMixandusingthe
appropriateCommunicationChannels.
 Developing,Executing&ManagingtheCross-functionalimplementationof
ProductLaunchPlanswithinclusionofbutnotlimitedto guidelinesabout:
MarketOpportunities,Segmentations,Products Positioning,SalesMessages
AndStrategies,Pricing,SamplesInventory,SalesPromotions,Health Care
BusinessIntegrity Guidelines(HCBI).
 Preparation&ImplementationofBusinessUnitsMarketingStrategies &
BusinessPlanRequirements considering BothCustomer/MarketPlaceFocus.
AlsoManagingtheMarketingProgramsthatDriveDemandIncreaseand
AssuretoSupplytheproductsDemands.
 Maintaining ProperSegmentationoftheProductsPortfoliointheRegion with
properMarketingSegmentationConsideringtheDefiningof theNiche
MarketsandNicheProducts alsoClassifying&ManagingtheStarProductsand
CashCows versustheDogsandQuestionMarkedProductsLifeCycles
Management.
 EnsuringCompletionofGatheringofBoth MarketIntelligence(M.I.)& Market
Analysis byMonitoringtheCompetitionStrategies &CompetitiveActivities
andmonitor IndustryDevelopmentsimpactingbusiness inordertoDevelop
New ConceptstotheMarket,toprepareEffectiveDefensiveand
CounterattackingMarketStrategiesandtoManagethePortfoliotoPrioritize
it.
 fornew Opportunities basedon FinancialModeling&the(G.A.P.)Model
Analysis andthentoshareitacrosstheTeamtomakesurethatweareall
SharingthesameVision,BusinessGoals&Strategies.
 CommunicatingtheValueProposition oftheproductstotheSalesTeamand
useSales&TrainingTools thatsupporttheselling process.
 ConstantlymonitorMarketingExpendituresversusTargets.
 Workingproductivelywith ExternalAgencies&CrossFunctionalGroups within
theorganization.
 Responsibleabout InstrumentsImplementation alongwithallocationof
instruments setsbasedon MarketNeeds&PotentialGrowth.
 Developingandsupportinga NetworkofKeyOpinionLeaders
&Product/TherapyAdvocates&DevelopingLong-TermPositiveCustomer
RelationshipstoBuildCustomerLoyalty&Confidence.
 FrequentInteractionwithcustomersinthefield&ImprovingtheEfficiency&
theEffectivenessoftheCustomers deliveringHealthCareServices toPatients
through In-ServiceProfessionalEducation&Trainingwhereappropriate.
 InterfacingwithProfessionalEducationManagement toprovidebusiness
specificneedsbyCreation&ExecutionofClinicalEducationProgramsdesigned
toteach ProceduralAwareness abouttheSafe&EfficaciousUseofour
Products.
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 Identifying&Cooperation withProf.Ed.Regional&NationalInstitutionsthat
serveas CentersofExcellenceforvariousspecialtiesandprocedures to Execute
& DevelopIn‐MarketHandsOnSeminars&Workshopscorrelatingwiththe
Business UnitsStrategies.
 ContinuousSupportingoftheMarketDevelopmentActivities forNewSurgical
Approaches&Techniques.
 Reporting&AnalysisofMarketingAchievementsfortheBusinessUnit
Managers (Activitiesbreakdownandfeedback,territorymanagement,etc.)
 ProvidingForecastInputtoSupplyChainincoordinationwith BusinessUnit
Directors.
 Communications &WorkingRelationships:
 Within J&J: Business Unit Director, Regional Sales Managers, Product
Specialist, Sales Representatives, and HCBI/Regulatory Affairs.
 Outside J&J: Advertisement Agencies & Marketing Tools Suppliers, HCP’s,
Hospital Administrators, Third Party Payers.
 DepuyMitek(aJohnson& JohnsonCompany)
Senior ProductSpecialist(SinceJan 2009till June2013)
 WorkingRelatedExperience:-
 AwardedAsBestSportsMedicineSalesManupontheentireMEA
Regionfor2012Achieving75 %GrowthVsBP.
 Preparedandwon theMilitary ,MinistryofHealthHospitals (M.O.H.),
ElectricityHospital,AinShams,CairoKasrEl-Ainy),El-AzharUniversity,
Menofia,Mansoura,Zagazig &SuezCanalUniversitiesHospitalsTenders.
 Invented&ImplementedMitekTrainingAcademyandorganized35
workshopsforjuniorSurgeons &8 workshopsforSeniorSurgeons.
http://www.youtube.com/watch?v=JA8aN_364BQ
 Invented&ImplementedMitekAcademyLaunchingTour(AROUNDEGYPTIN
120 DAYS).
 RepresentedEgyptGlobalOrthopedicsTeamIntheOrganizingCommittee
fortwoconsecutiveJohnson&JohnsonMEAAnnualMeetingsandPrepared
a MovieAboutEgyptthroughtherevolutionPeriodwhichwontheFirstPrize
uponthewholeMEARegion.PleasefollowtheLink:
http://www.youtube.com/watch?v=Yr1KVc2ObxE
 Succeededin LaunchingFemoralIntrafix,Omnispan,Healix&Gryphonin
Egyptthrougha comprehensive LaunchingCampaign whichCoveredall
Egyptandmorethan150 classA&ClassB Surgeons.
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 WasTotallyResponsibleforOrganizingandPreparingtheEGAA1st&2nd
InternationalCongressesWithMorethan800SurgeonsAttendingand
organizedasuccessfulLaunchingworkshop forFemoralIntrafixandAlso
wasResponsiblefortheBoothPreparationandMockups oftheFemoral
IntrafixPreparation.http://www.youtube.com/watch?v=phZKyDX--0k
 DevelopedaStudyonProductlifecycleManagementofRigidfix with
recommendationsabouta new guidewithitsdimensions toextendthe
productlifecycle.
 Responsiblefor Building&DevelopingLong-TermPositiveCustomer
Relationships&ManagingAGroupOfKeyAccounts& Territories.
 DevelopedBusinessOpportunitiesacrosstheDepuyMitekMedicalrangeof
productswiththeobjectiveofAchieving/ExceedingtheSalesandProfit
Targets forbothFranchiseandAccount-basedBusinessPlans.
 Achieved&ExceededassignedAccountSalesTargets&GrossProfit
Contribution inkeyaccounts.
 Identified Development Opportunities and Increase Unit Growth,
Profitability andmarket share for target customers.
 AchievedHighLevelsofCustomerSatisfaction throughcustomer
relationships,productsupportandservices.
 ImprovedtheEfficiencyandEffectivenessofCustomers deliveredhealthcare
servicestopatientsthroughin-serviceeducationandtrainingwhere
appropriate.
 SupportedSales,MarketingandFranchiseTeamsandOther Johnson&
JohnsonMedicalBusiness/FunctionalUnitMembersthroughacooperative
andconstructiveapproachtosalesmeetings,internalcompanyrelationships,
accountdevelopmentandtheresolutionofday-to-daybusinessissues.
 ManagedAccountsInformation througheffective,timelyreportsand
accuratecustomerrecords.
 ContinuouslyImprovementofProductKnowledgeandSellingRelatedSkills
toprovideimprovedservicetocustomerswhichdifferentiateMitekfrom
competitors.
 ManagedTheEntireProductLineLifeCyclefromstrategicplanningtotactical
activities
 SpecifyingMarketRequirementsforcurrentandfutureproductsby
conductingmarketresearchsupportedbyon-goingvisitstocustomersand
non-customers.
 Cordis Endovascular Intervention (a Johnson & Johnson Company)
Product Specialist. ( September 2010-Jan. 2011)
 WorkingRelatedExperience:-
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 Wona HugePurchasingOrder from International Medical Center (I.M.C.).
 Deployed the First Cypher Coronary Stent in an Endovascular B.T.K.
(Below the Knee) Intervention in Egypt Air hospital.
 Planned and prepared Workshops on Wet Lab Models and also
Cadaveric Courses in A.T.E.D.C. (Ain Shams University Training &
Education Development Center) & Animal Labs in L.R.C. (Learning
Resourcing Center) in Cairo University.
 Responsiblefor BuildingRelationships with Key Accounts and Managed A
Group of Key Accounts & Territories.
 DevelopedBusinessOpportunitiesacrosstheCordisEndovascularMedical
rangeofproductswiththeobjectiveofAchieved/ExceededtheSales &
ProfitTargets assignedaccountSalesTargets&GrossProfitContribution in
key accountsfor bothFranchise&Account-basedBusinessPlans.
 DevelopedLong-TermPositiveCustomerRelationships toBuildCustomer
LoyaltyAndConfidence.
 Identified Development Opportunities and Increased UnitGrowth,
Profitability andMarket Share for Target Customers.
 AchievedHighLevelsofCustomerSatisfaction throughcustomer
relationships,productsupportandservices.
 ImprovedtheEfficiencyandEffectivenessofCustomer deliveredhealth
careservicestopatientsthroughin-serviceeducationandtrainingwhere
appropriate.
 SupportedSales,MarketingandFranchiseTeamsandOther Johnson&
JohnsonMedicalBusiness/FunctionalUnitMembersthroughacooperative
andconstructiveapproachtosalesmeetings,internalcompany
relationships,accountdevelopmentandtheresolutionofday-to-day
businessissues.
 ManagedAccountsInformationthrougheffective,timelyreportsand
accuratecustomerrecords.
 ContinuouslyImprovedProductKnowledge&SellingRelatedSkills to
provideimprovedservicetocustomerswhichdifferentiate Cordis from
competitors.
 SpecifiedMarketRequirementsforcurrentandfutureproductsby
conductingmarketresearchsupportedbyon-goingvisitstocustomersand
non-customers.
 Assistant MarketingManager at SEIFGroup.(April2008-Dec2008)
 WorkingRelatedExperience:-
 ResponsibleforAllA.T.L.&B.T.L.Activities,MediaManagement,
Research&Survey,P.R.Activities,MonitoringAlltheBranches Interior
& ExteriorlyImage.
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 EnsuretodisseminateinformationonAdvertising&Promotional
MessagetotheSalesTeam.
 Responsiblefor Preparation,Editing,Advertising,production&Distribution
of SeifNewsletter,NewCairoGuide&SeifGroupMedicalGuide.
 Created&ImplementedaCustomerServiceDevelopment Programto
improveDataBaseCollection&AbilitytoSolvetheCustomers
Complaints.
 PublishedFiveArticlesatWHATWOMENWANTMAGAZINEaboutour
Groupactivities.
 InnovationofNew Products’MarketingandAdvertisingCampaigns.
 PlannedaUniqueSummerCampaignforthePositioningofSeifGroupat
Marina,Masters,CityStars,El-RehabandFifthDistrict.
 ResponsibleForNew BranchesOpenings&CustomizedaDevelopment
PlanforeveryBranch.
 Marketing&StrategicPlansforSAFEBeautyNewProducts.
 EnhancedtheCustomerLoyaltyProgramswithOurBusinessSuccess
Partners(EgyptAir,BarakaOptics,Vodafone,Raya&Gold’sGym).
 Senior Account Executive at MarketCompass.(May2007-April2008)
WorkingRelatedexperience:-
 Creation, Production & Airing of ViagraNewT.V.Ad :
http://www.youtube.com/watch?v=dj7CZIoN5Ik ,Novartis ExcedrinRadioAd:
http://www.youtube.com/watch?v=o1IseJy5zMI.
 Awareness Campaign Lamisil (Novartis), Pink For a Week, Vitro&Xannical
(Roche).
 Supplied Printing Materials, Banners, and Roll Ups for J & J , Nokia&Etisalat ,
City Trade , BarakaOptics , Jolly Optics.,C&CO , Finies, Acer, Mantrac ,
Chicco&Uni-ball near October 6th
Bridge for Michelin.
 Prepared Branding, Identity& Printing Material Cairo Cartoon, ISISOrganic
Campaign.
 Prepared Branding, Identity , Packaging & Booth Production SIMA , Elsewedy
Cables , I SYS , EAC SecurityBrokerage , ESC, Osram TelecomNewLamps .
 Prepared and implemented Booth Production Axe Effect, Signal Tooth paste,
Ain Shams UniversityBooth for Cairo International Book Fair (2007- 2008).
 Provided a full Marketing Plans for: Gold’s Gym HeliopolisLaunching, Q-Dent,
Wafi Centre, and Wafflo.
 Provided a full Marketing and media plan for the Anti Smoking Drug(Champix)
for PfizerEgypt and PfizerMiddle East, MediaPlan SNAFI.
 Planned & Prepared (HEDYACatalogue) for El-Nada Hospitals.
 Imported Inflatable Structuresfor LedScreens,Rotating Screensfor MIU&
Rotating Roll Ups for Wafi Centre.
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 Supplied Light Boxesfor Zain Campaigns, MediaBuying for (Ghana Cup 2008).
 Planned and organized a Party at the RedSea for the Staff Intercontinental
Souma Bay (The Fire Island).
 Planned &Organized City Centre Defile , Amr Diab Concrete DreamPark ,Amr
Diab Concrete Sheraton Sharm ,Back To school Decorationsat City Centre
Alexandria,Barclays Bank Events , Bloom Bank Booth , Cleo Park Events ,
Ramadana Tent Decorations, Movenpick Jollie Ville 15th
Anniversary.
 MisrInternationalUniversity
SeniorCommunications&Marketing Coordinator.(January
2003--May2007)
 WorkingRelatedexperience:-
 PreparedMIUMarketingPlan,Researches,Surveys,Academic Calendar&Events
Calendar &MonitoredMIUInternalandExternalImage, Monitoring
Competitors’Admissions&RegistrationRegulations,Marketing&Advertising
Campaigns.
 SupervisedStudentsActivities,StudentsClubs,Students&StaffTrips,(SIFE)
StudentsinFreeEnterprise,(SMS)MIUStockMarketSimulation ,MIU
InternationalClub&MIUSportsDays,RamadanIftarforStudent&Staff,
RamadanTournamentsforStudent&Staff.
 Planned,organized&Supervised MIUWelcomeParties, MIUInternational Day,
MIUFestival ,(ADayforthe Love ofEgypt)AtMIUCampus ,MIU TalentShows
,MIUOrphansDay , MIUCharityDay,MIUSportsDay ,MIUHandyCapedDay.
MIUEmploymentFair ,C.V.WritingSessions,(SSTP)MIUStudentSummer
TrainingProgram.
 Planned,organized&Supervised M.I.U.GraduationCeremonies,MIUAlumni
Gathering , MIUphotogathering,SevenSummitsSeminar…ImpossibleIs
Nothing,AinShamsUniversityConferenceforEducationDevelopmentina
Systemic ApproachheldatMIUcampus.
 Planned,organized&Supervised MIUChristmasBazaar,MIUMother’sDay
Bazaar, MIU Valentine’sDayBazaar,MIU1st
&2nd
CulturalFair, MIUBookFair,
UsedBook Fair.
 Supervisedthe Whole MIUMediaCoverageCampaigninthe Radio,Newspapers
& Magazines, MIUCatalogues&Other Publication
 A MemberinMIU Engineering&PurchasingCommitteeresponsible for
Monitoring theWholeMIUCampusLandscaping&CleaningProcess,TheNew
Buildings,Classes,Studios&OfficesFurnishing,BuiltMIUBoothsforthe
Students’Activities&Catering,FurnishedMIUDentalClinic, Built(MAC)Misr
AmericanCollegeTheatreforthe StudentsActivities, ResponsibleForMIU
EventsStages&LoungesSetup,MIUCafeteriaUpgradingProject.
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Educational
Background &
PostGraduate
Studies:-
Work Related
Certified
Courses:-
 Accounts& EventsManager at DirectoAdvertisingAgency.
(June2005-January2006)
 WorkingRelatedexperience:-
PlannedAndOrganizedtheMediaCampaignforClubAldo, White
House Furniture, AndThreeWeddings,TwoEngagements.
 Post GraduateStudies: Universityof ESLSCA(M.I.B.A. Program).
(Masters of International Business Administration)
Major: Global Marketing Management
Graduation Year: 2010 G.P.A:3.2
Courses included: Management Science, Managerial Marketing,
ManagerialAccounting,ManagerialEconomics, International Negotiations &
Communication,Quantitative Analysis, Marketing Research, Organizational
Behavior, and International Business Law, Strategic marketing, Strategic
Management,ConsumerBehavior, Marketing Research, Corporate Finance,
CrossCulture,InternationalMarketing,ResearchMethodology, Management
Information Systems , E-Business & E-Commerce .
 University Degree : Misr International University (M.I.U.)
Bachelor degree in Pharmaceutical Sciences
Graduation Year:(Spring 2006)
Courses included: PrinciplesofManagement,PrinciplesofMarketing,
PrinciplesofBusinessAdministration,MarketingResearch,Advertisingand
P.R. ,Protocol,DrugInformation&PrinciplesofPhotojournalism.
 General Secondary School Certificate:
Sakr Koresh Language School.
 EGYPTIANMARKETINGSUMMIT Poweredby Nexus Training
Solutions andCertifiedBy :
Philip Kotler:
- Marketing Management in Time of Turbulences & an overview on the Egyptian
Market.
 Peter Fisk:
- Recent Marketing Updates &Connecting to Customers.
 Ramon Vullings:
- How Marketing Foresight Can Benefit From Business Model Innovation?
 J&J CertifiedINTEGRITY SELLING Course Poweredby Sales Force
Effectiveness (S.F.E.)
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Knowledge,
Skills,
Competencies
& Experience:-
 J&J CertifiedCOMMUNICATIONSKILLS Course PoweredBy LOGIC
Consultancy.
 J&J CertifiedPRESENTATIONSKILLS CoursePoweredBy LOGIC
Consultancy.
 J&J CertifiedInternationalHealthcareBusiness Integrity Course
PoweredBy J&J HCC Departement.
 Business Behavior:
 Business oriented with ownership and strongdrive to achieve results.
 Visionary thinkingwith a holistic mindset and attentionto detail.
 Strongsocial skills& networkingcapabilities with important
stakeholders.
 Strategic andTactical MarketingSkills:
 I am able to Remain Ahead of the Market, the Competition and the
Environment. Act As An Information Resource To All Functional
Areas.
 I am able to Develop, Review, Help Implement And Monitor
ProductivityOf All Promotional & LaunchingPrograms.
 I am able to Plan and LaunchMarket Research Initiatives.
 I am able to Lead the Strategic and Tactical Planning Process.
 I am able to Ensure That Marketing Tools and Actions Are Meeting
Customer Needs and Supports The Overall BusinessUnitStrategy.
 I am able to Strive to Enhance Internal Buy‐In, Knowledge and
Alignment in Regardsto Market Activities and Tools.
 I am able to Communicate & Enhance BrandIntegrity & Equity.
 Technicalskills&knowledge:
 ExcellentProjectManagement,Finance,AccountingAndP&L
Management&ExcellentCommunicationSkills&AnalyticalSkills.
 PersonalSkills:
 HighLeadershipskills,HighCreativity,Highlymotivated,Highselfconfidence,
Highabilitytoplanandorganizeeventandcampaigns,Highabilitytomanage
multitasksatthesametime,Abilitytoworkunderpressure .
 Computer Skills:
 MS Office Applications ,S.S.P.S. , QuantitativeMethods for Windows,
PrimaveraProjectManagement, Linux OperatingSystems, fair Knowledge
about Adobe Photoshop& AdobePremière
 PresentationSkills
 Able to effectively create, explain and convey information in a variety of
presentation settings.
 InternetSkills: Excellent surfing the Internet.
 Language Skills: fluent Arabic & English, Fair knowledge aboutFrench.
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Extra-curricular
Activities&
Leadership
Skills:-
Training
Experiences:-
Achievements
& Special
Certificates:
 MemberintheStudentUnion(October6th University)
 Tooktheinitiativerevivingasa PresidentofClubASCC4Help ,LinkClub
,MusicClub,DramaClub (Theatro),MemberinHighBoardofClubUtopia
 HeadedasevenmemberscommitteeResponsibleforfundraisingcampaigns
ClothsandBloodDonationforPalestine’sChildren ,New CancerHospital ,
BentMisrEl-khayriaOrphans,MentallyRetarded,(C.S.A)Neonates&Children
CardiovascularSurgeriesNewHospital.
 RepresentativeofMIUasa Headof StudentsActivitiesintwomeetingswith
theMinisterofHighEducation.
 OrganizedandperformedTheArabicPlay(TheNileLover),
 Organized&UsheringMIU WelcomeParties ,MIU GraduationCeremonies,
MIU EmploymentFair,MIU InternationalDay, MIU Festival, MIU photo
gathering
 Oneof theFoundersof(SIFE)Students inFreeEnterprise,(SMS)MIU Stock
MarketSimulation.
 Headedthedonation&propagandacampaignforcompletingthefirststage
andthesoftopeningof(C.S.A.)Neonates&ChildrenCardiovascularSurgeries
New Hospital.
 Planned,designed,built&decoratedtheboothof(C.S.A.)Neonates&Children
cardiovascularsurgeriesnew hospitalinthe celebrationoftheScienceDay,
theboothofAinShamsUniversityinthe(DevelopmentofI.T.Systemsin
highereducationproject).
 Trainingin Sabri’spharmacy,Ali’sImage,Dr.Walid’spharmacy,
 A ResearchAssistantin MarketeersMarketingResearch Company
participatedintwobigresearcheson Anti–Depressants,inaresearch
Lilly’sproductswithfirstclassdoctors.
 A traineein Abbott's Laboratories,GlobalNapi,ABCPharmaasaMedical
Representative.
 MisrInternationalUniversityAdmissions&Registrations,MIU
InternationalOffice,MIU QualityAssuranceOffice,MIU StudentSupport
Office,MIU StudentComplaintsOfficeAparttimer MIU Communications
& MarketingDepartment (C.M.D.).
Seven Gold medals certificates in Egypt ion cup in Hockey Skating, Three silver
medal certificates in The Republic Championshipin Hockey Skating, Three Bronze
medal certificates in Hockey Skating, Member in The EgyptianHockey Skating
NationalTeam for two years, Five Special certificates in Swimming and Polyum in
Nasrcity club, Member in NasrCity Club Team of Polyum.
ocument title]
14 | P a g e
Personal Data:-
References:
 Date of birth:- December 3, 1981.
 Place of birth: - Cairo, Egypt.
 Marital status: -Married
 Military status: -Exempted
 Dr. AhmedEzzeldin (Ex-General Manager Johnson&
JohnsonEgypt &Libya) Mobile: 00201002302560
 Eng. Ahmed Galal (Ex-Franchise Manager Depuy Johnson
& JohnsonEgypt) Mobile: 00201000072848
 Dr. Hussain Gad (Sales Manager DepuyJohnson&
JohnsonEgypt)
Mobile: 00201000072832
 Dr. AhmedTawfik (Sales Manager DepuySynthes Mitek
Egypt & Levant)
Mobile: 00201000072822
Dr. MohamedIbrahim (Ex-Franchise Manager Cordis
Johnson& JohnsonEgypt)Mobile: 00201000072809
Eng .Mohamed Abdallah(Clinical Development Manager
TMEA Johnson& Johnson) Mobile: 00201000072810
Mr. Heshm Owais (Ex-H.R. DirectorJohnson& Johnson
Egypt )Mobile: 00201000079005

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  • 1. ocument title] 1 | P a g e IslamEzzeldinMostafa M.i.b.a.,B.phr. Objective:- Seeking A ChallengingCareer With Regional Responsibilities with A Big Diverse Geography & A Key Strategic Business In The Fields Of Sales & Marketing ManagementWithin A Reputable MultinationalCompany. Where A Challenging Work Environment Is PresentTo Help Me To Utilize My Skills, Enhance My Opportunity Of Further Development Of My Career & To FullyApply All The Knowledge That I Had Earned & The Experiences ThatI Had Practiced Through My Master's Degree Studies & Through All My Previous Working Experience. Working Experience:-  DepuySynthes MitekSportsMedicine(Johnson& Johnson’s Group ofCompanies). Business Development Manager Depuy SynthesMitekSports MedicineEgypt. (Since October2014tillnow) WorkingRelatedExperience:-  Responsible for achieving annualsales and profit objectives.  Assume territory management in an assigned geographic region.  Obtain new business and increase recurringsales thoughrelationship selling.  Develop personalized sales presentationsto professionals (physicians, nurses,executives in clinics andhospitals)  Develop and maintain a full businesspipeline of prospective clients.  Provide timely reporting of pipeline, accountand territory management activities.  Maintain knowledge of competitors andtheir presence in assigned territory.  Prospectsfor targetclients for an increased business growth.  Analyses andplans innovative strategiesof selling our Key Products.  Endeavors to buildhealthy bonds with new clients. Address: Mokatam ,Al-Nasr Company for building and construction , Zone(s),Block Project # 81 Building # 8622, Apartment # 22P.O. Code:11371 Tel: (+2) 010- 0007 – 2816 (Mobile) (+2) 02- 266 - 78663 (Home 1) (+2) 02- 227 -52944 (Home 2) (+2) 02- 266 - 78663 (Fax 1 ) (+2) 02- 267- 01447 (Fax 2) Linked In Profile: eg.linkedin.com/in/islamezzeldinmostafa E-mail: islamezzeldinmostafa@gmail.com
  • 2. ocument title] 2 | P a g e  Determines salestargetsand ensuresthey are successfully achieved by the Sales Team.  Identifies new opportunities for sales campaigns thatcan lead to increased sales.  Discusses and consultswith other managerson latest businesstrends with a view to introduce innovative products or services in future.  Understandsthecompany's reputationand ensuresto retain that image by continuallyenhancing the organization's performance  Create and implement effective direct sales strategiesand lead nationwide direct sales personnel(sales and clinical education staff) toward achievement of corporate salesobjectives.  Develop competencies andprocesses required to create an effective and efficient sales organization.  Provide leadership througheffective communication of vision, active coaching and development while comparing sales resultsto goalsand taking appropriateaction to correct when necessary.  Provide sales management,budget control,compensation programs and incentive planning.  Ensure effective hiring, orientation, training, developmentand retention of salesand clinical education staff.  Provide supervision throughfield visits, observationsand measurement of resultsto include performance appraisalsand salary reviews.  Proactively identify changesin healthcare,delivery systems, and competitive pressuresto develop and modify strategiesand tactics accordingly.  Prepare monthly, quarterlyand annualsalesforecasts.  Manageto meet/exceed monthly, quarterlyand annualsales forecasts.  Partnerwith the Regional Sales Manager – Corporateand Strategic Accountsin the development of key customerrelationship management.  Negotiate purchaseagreements with the assistanceof Hospital Account Managers.  Establish effective relationshipsand collaborationswith other departments(Marketing,Finance, Customer Service, etc.) to address key businessissues and opportunities.  Maintain competitive knowledge to create and adjust sales strategies.  Attend clinical meetings, seminars,and conferences as appropriate.  Responsible for leading the upstreamcommercial assessment activities for New Productsof DepuySynthes Mitek & Competetion.  Strategic & Tactical Launch of New Products.  Become technical productchampion for the region
  • 3. ocument title] 3 | P a g e  Be fully acquainted with alltechnical aspectsof both the product portfolio and the procedure so as to serve as a reference point for all key stake holders(salesteams & surgeons)  Ensure thatthe whole portfolio hasappropriate pricing and MOH approvals(thiswill be extended to line extensions)  Regularlyattend cases specific to these productsto understand surgicalconcerns/tips and tricks to using the products  Deliver Egypt specific surgical sound& videos bites for educational and promotionaluse  Deliver a series of regional roadshowsto launchACL anatomical portfolio (1 roadshowevery 3 weeks)  Organization and coordination with local sales rep shouldbe flawless with a minimum surgicalattendance of 10at each event (seniorsand juniors)  Provided appropriate andcost effective PromotionalMaterials  Portfolio Management By introducing and enhancingcompetitively differentiated portfolio at enhancedprice points, as well as support the liquidation of underutilized stock.  Provide monthly stock and forecasting reportsto EGY/Levant RSM aboutwhat products are in stock? What orderscan we expect from the team? What items are runninglow? What items are not being liquidated?  Develop and Initiate portfolio enhancement initiatives  Identify where productsare losing volume, suggestaction. Where productsare losing price suggestpremium alternatives.Where pricing is inappropriate (too, high/low)suggestaction  RegulatorySupport by Working consistently with EGY regulatoryto gain approvalfor New Products.By Understandthechallengesthey have and work to supportthem in achieving positive outcomes for MITEK  Regional MarketingSupport by Evolve and develop the MITEK regional SharePoint & Work on the MITEK catalogue  Provide consistent reports/Supporttothe Distributer's leadership team and Egypt/Levant Sales Manager  Provide Monthlyactivity updatesto MITEK Egypt leadership team & MEA Business Unit Lead  DepuySynthes MitekSportsMedicine(Johnson& Johnson’s Group ofCompanies). Marketing Supervisor Acting AsFieldProduct ManagerDepuy SynthesMitekSportsMedicine Egypt . (SinceJune 2013tillOctober2014)
  • 4. ocument title] 4 | P a g e WorkingRelatedExperience:-  Fullresponsibility upon N.P.I. & their LaunchingCampaigns.  Delivered A full Product knowledge Training & Sales Force Training to all the whole M.E.A. Region Sales Team in the Annualsales Conference AlsoSpecial Training courses to allthe Sales Team New Comers.  EnsuringBrandIntegrity&BrandEquitybyleadingefforts AcrossMultiple Functions&Channelstoprotectour Brandsfromcompetitionandmaintain optimal servicinglevels.  PreparingMarketingPlanstocontributetoaLonger‐TermTacticalPlans includingdevelopmentofShort‐TermTacticalSales,Brand/Product Management.  WasTotallyResponsibleforOrganizingandPreparingthe LRC1stMeniscal RepairCoursewithaLiveSurgeryand2successfulWorkshops WithMorethan 80 SurgeonsAttending andorganizedasuccessfulLaunchingworkshop for OmnispanandAlsowasResponsiblefortheBoothPreparation andMockups of theOmnispanPreparation.  WasTotallyResponsibleforOrganizingandPreparingthe EGAA1stIntensive ShoulderCourse(InstructionCourseLectures on the Shoulder) The Course Was held in Cairo, Egypt in (N.T.I.) National Training institute With More than 350 Surgeons Attending and organized 2 successful Launching workshopsforHealix&GryphonAnchors andAlso was Responsible for the BoothPreparation andMockupsoftheHealix& Gryphon Preparation. The BrandingCampaign was Composed of many Smart items to brand the two new anchors like Huge Foam Statues and Branded Giveaways. http://youtu.be/1PpewQ5FtPw  FullResponsibilityoverVideoShooting&Production ofDepuySynthes Mitek IntroductoryMotivationalMoviethatwasPublishedintheEMEAAnnualSales Conference2013. https://www.youtube.com/watch?v=vW7HwgpIQ18&list=UUOF9C1p6iMr_fL3TF 8qYobQ  Developing,Leading&EnsuringtheExecutionofMarketing&Strategic BusinessPlans whileMonitoring&MeasuringtheExecutionoftheMarketing Planstoensurethatgoalsand objectivesarebeingfulfilledthroughClose CooperationwithalltheSalesTeamtomeettheCompany’sFutureNeeds& Expectations.  Analyzing BusinessSpecificTargetMarkets,IdentifyingtheGaps& Opportunities byCoordinating MarketResearchestodetermine:UnmetNeeds, ProductRequirements,Acceptance,MarketTrends,MarketForces,Measuring theSuccessofthePromotionalCampaigns&TestingOfNew Promotional Ideas.
  • 5. ocument title] 5 | P a g e  ImplementingTacticalPlansbyproviding theAppropriatePromotional Materials.WhileworkingacrossallelementsoftheMarketingMixandusingthe appropriateCommunicationChannels.  Developing,Executing&ManagingtheCross-functionalimplementationof ProductLaunchPlanswithinclusionofbutnotlimitedto guidelinesabout: MarketOpportunities,Segmentations,Products Positioning,SalesMessages AndStrategies,Pricing,SamplesInventory,SalesPromotions,Health Care BusinessIntegrity Guidelines(HCBI).  Preparation&ImplementationofBusinessUnitsMarketingStrategies & BusinessPlanRequirements considering BothCustomer/MarketPlaceFocus. AlsoManagingtheMarketingProgramsthatDriveDemandIncreaseand AssuretoSupplytheproductsDemands.  Maintaining ProperSegmentationoftheProductsPortfoliointheRegion with properMarketingSegmentationConsideringtheDefiningof theNiche MarketsandNicheProducts alsoClassifying&ManagingtheStarProductsand CashCows versustheDogsandQuestionMarkedProductsLifeCycles Management.  EnsuringCompletionofGatheringofBoth MarketIntelligence(M.I.)& Market Analysis byMonitoringtheCompetitionStrategies &CompetitiveActivities andmonitor IndustryDevelopmentsimpactingbusiness inordertoDevelop New ConceptstotheMarket,toprepareEffectiveDefensiveand CounterattackingMarketStrategiesandtoManagethePortfoliotoPrioritize it.  fornew Opportunities basedon FinancialModeling&the(G.A.P.)Model Analysis andthentoshareitacrosstheTeamtomakesurethatweareall SharingthesameVision,BusinessGoals&Strategies.  CommunicatingtheValueProposition oftheproductstotheSalesTeamand useSales&TrainingTools thatsupporttheselling process.  ConstantlymonitorMarketingExpendituresversusTargets.  Workingproductivelywith ExternalAgencies&CrossFunctionalGroups within theorganization.  Responsibleabout InstrumentsImplementation alongwithallocationof instruments setsbasedon MarketNeeds&PotentialGrowth.  Developingandsupportinga NetworkofKeyOpinionLeaders &Product/TherapyAdvocates&DevelopingLong-TermPositiveCustomer RelationshipstoBuildCustomerLoyalty&Confidence.  FrequentInteractionwithcustomersinthefield&ImprovingtheEfficiency& theEffectivenessoftheCustomers deliveringHealthCareServices toPatients through In-ServiceProfessionalEducation&Trainingwhereappropriate.  InterfacingwithProfessionalEducationManagement toprovidebusiness specificneedsbyCreation&ExecutionofClinicalEducationProgramsdesigned toteach ProceduralAwareness abouttheSafe&EfficaciousUseofour Products.
  • 6. ocument title] 6 | P a g e  Identifying&Cooperation withProf.Ed.Regional&NationalInstitutionsthat serveas CentersofExcellenceforvariousspecialtiesandprocedures to Execute & DevelopIn‐MarketHandsOnSeminars&Workshopscorrelatingwiththe Business UnitsStrategies.  ContinuousSupportingoftheMarketDevelopmentActivities forNewSurgical Approaches&Techniques.  Reporting&AnalysisofMarketingAchievementsfortheBusinessUnit Managers (Activitiesbreakdownandfeedback,territorymanagement,etc.)  ProvidingForecastInputtoSupplyChainincoordinationwith BusinessUnit Directors.  Communications &WorkingRelationships:  Within J&J: Business Unit Director, Regional Sales Managers, Product Specialist, Sales Representatives, and HCBI/Regulatory Affairs.  Outside J&J: Advertisement Agencies & Marketing Tools Suppliers, HCP’s, Hospital Administrators, Third Party Payers.  DepuyMitek(aJohnson& JohnsonCompany) Senior ProductSpecialist(SinceJan 2009till June2013)  WorkingRelatedExperience:-  AwardedAsBestSportsMedicineSalesManupontheentireMEA Regionfor2012Achieving75 %GrowthVsBP.  Preparedandwon theMilitary ,MinistryofHealthHospitals (M.O.H.), ElectricityHospital,AinShams,CairoKasrEl-Ainy),El-AzharUniversity, Menofia,Mansoura,Zagazig &SuezCanalUniversitiesHospitalsTenders.  Invented&ImplementedMitekTrainingAcademyandorganized35 workshopsforjuniorSurgeons &8 workshopsforSeniorSurgeons. http://www.youtube.com/watch?v=JA8aN_364BQ  Invented&ImplementedMitekAcademyLaunchingTour(AROUNDEGYPTIN 120 DAYS).  RepresentedEgyptGlobalOrthopedicsTeamIntheOrganizingCommittee fortwoconsecutiveJohnson&JohnsonMEAAnnualMeetingsandPrepared a MovieAboutEgyptthroughtherevolutionPeriodwhichwontheFirstPrize uponthewholeMEARegion.PleasefollowtheLink: http://www.youtube.com/watch?v=Yr1KVc2ObxE  Succeededin LaunchingFemoralIntrafix,Omnispan,Healix&Gryphonin Egyptthrougha comprehensive LaunchingCampaign whichCoveredall Egyptandmorethan150 classA&ClassB Surgeons.
  • 7. ocument title] 7 | P a g e  WasTotallyResponsibleforOrganizingandPreparingtheEGAA1st&2nd InternationalCongressesWithMorethan800SurgeonsAttendingand organizedasuccessfulLaunchingworkshop forFemoralIntrafixandAlso wasResponsiblefortheBoothPreparationandMockups oftheFemoral IntrafixPreparation.http://www.youtube.com/watch?v=phZKyDX--0k  DevelopedaStudyonProductlifecycleManagementofRigidfix with recommendationsabouta new guidewithitsdimensions toextendthe productlifecycle.  Responsiblefor Building&DevelopingLong-TermPositiveCustomer Relationships&ManagingAGroupOfKeyAccounts& Territories.  DevelopedBusinessOpportunitiesacrosstheDepuyMitekMedicalrangeof productswiththeobjectiveofAchieving/ExceedingtheSalesandProfit Targets forbothFranchiseandAccount-basedBusinessPlans.  Achieved&ExceededassignedAccountSalesTargets&GrossProfit Contribution inkeyaccounts.  Identified Development Opportunities and Increase Unit Growth, Profitability andmarket share for target customers.  AchievedHighLevelsofCustomerSatisfaction throughcustomer relationships,productsupportandservices.  ImprovedtheEfficiencyandEffectivenessofCustomers deliveredhealthcare servicestopatientsthroughin-serviceeducationandtrainingwhere appropriate.  SupportedSales,MarketingandFranchiseTeamsandOther Johnson& JohnsonMedicalBusiness/FunctionalUnitMembersthroughacooperative andconstructiveapproachtosalesmeetings,internalcompanyrelationships, accountdevelopmentandtheresolutionofday-to-daybusinessissues.  ManagedAccountsInformation througheffective,timelyreportsand accuratecustomerrecords.  ContinuouslyImprovementofProductKnowledgeandSellingRelatedSkills toprovideimprovedservicetocustomerswhichdifferentiateMitekfrom competitors.  ManagedTheEntireProductLineLifeCyclefromstrategicplanningtotactical activities  SpecifyingMarketRequirementsforcurrentandfutureproductsby conductingmarketresearchsupportedbyon-goingvisitstocustomersand non-customers.  Cordis Endovascular Intervention (a Johnson & Johnson Company) Product Specialist. ( September 2010-Jan. 2011)  WorkingRelatedExperience:-
  • 8. ocument title] 8 | P a g e  Wona HugePurchasingOrder from International Medical Center (I.M.C.).  Deployed the First Cypher Coronary Stent in an Endovascular B.T.K. (Below the Knee) Intervention in Egypt Air hospital.  Planned and prepared Workshops on Wet Lab Models and also Cadaveric Courses in A.T.E.D.C. (Ain Shams University Training & Education Development Center) & Animal Labs in L.R.C. (Learning Resourcing Center) in Cairo University.  Responsiblefor BuildingRelationships with Key Accounts and Managed A Group of Key Accounts & Territories.  DevelopedBusinessOpportunitiesacrosstheCordisEndovascularMedical rangeofproductswiththeobjectiveofAchieved/ExceededtheSales & ProfitTargets assignedaccountSalesTargets&GrossProfitContribution in key accountsfor bothFranchise&Account-basedBusinessPlans.  DevelopedLong-TermPositiveCustomerRelationships toBuildCustomer LoyaltyAndConfidence.  Identified Development Opportunities and Increased UnitGrowth, Profitability andMarket Share for Target Customers.  AchievedHighLevelsofCustomerSatisfaction throughcustomer relationships,productsupportandservices.  ImprovedtheEfficiencyandEffectivenessofCustomer deliveredhealth careservicestopatientsthroughin-serviceeducationandtrainingwhere appropriate.  SupportedSales,MarketingandFranchiseTeamsandOther Johnson& JohnsonMedicalBusiness/FunctionalUnitMembersthroughacooperative andconstructiveapproachtosalesmeetings,internalcompany relationships,accountdevelopmentandtheresolutionofday-to-day businessissues.  ManagedAccountsInformationthrougheffective,timelyreportsand accuratecustomerrecords.  ContinuouslyImprovedProductKnowledge&SellingRelatedSkills to provideimprovedservicetocustomerswhichdifferentiate Cordis from competitors.  SpecifiedMarketRequirementsforcurrentandfutureproductsby conductingmarketresearchsupportedbyon-goingvisitstocustomersand non-customers.  Assistant MarketingManager at SEIFGroup.(April2008-Dec2008)  WorkingRelatedExperience:-  ResponsibleforAllA.T.L.&B.T.L.Activities,MediaManagement, Research&Survey,P.R.Activities,MonitoringAlltheBranches Interior & ExteriorlyImage.
  • 9. ocument title] 9 | P a g e  EnsuretodisseminateinformationonAdvertising&Promotional MessagetotheSalesTeam.  Responsiblefor Preparation,Editing,Advertising,production&Distribution of SeifNewsletter,NewCairoGuide&SeifGroupMedicalGuide.  Created&ImplementedaCustomerServiceDevelopment Programto improveDataBaseCollection&AbilitytoSolvetheCustomers Complaints.  PublishedFiveArticlesatWHATWOMENWANTMAGAZINEaboutour Groupactivities.  InnovationofNew Products’MarketingandAdvertisingCampaigns.  PlannedaUniqueSummerCampaignforthePositioningofSeifGroupat Marina,Masters,CityStars,El-RehabandFifthDistrict.  ResponsibleForNew BranchesOpenings&CustomizedaDevelopment PlanforeveryBranch.  Marketing&StrategicPlansforSAFEBeautyNewProducts.  EnhancedtheCustomerLoyaltyProgramswithOurBusinessSuccess Partners(EgyptAir,BarakaOptics,Vodafone,Raya&Gold’sGym).  Senior Account Executive at MarketCompass.(May2007-April2008) WorkingRelatedexperience:-  Creation, Production & Airing of ViagraNewT.V.Ad : http://www.youtube.com/watch?v=dj7CZIoN5Ik ,Novartis ExcedrinRadioAd: http://www.youtube.com/watch?v=o1IseJy5zMI.  Awareness Campaign Lamisil (Novartis), Pink For a Week, Vitro&Xannical (Roche).  Supplied Printing Materials, Banners, and Roll Ups for J & J , Nokia&Etisalat , City Trade , BarakaOptics , Jolly Optics.,C&CO , Finies, Acer, Mantrac , Chicco&Uni-ball near October 6th Bridge for Michelin.  Prepared Branding, Identity& Printing Material Cairo Cartoon, ISISOrganic Campaign.  Prepared Branding, Identity , Packaging & Booth Production SIMA , Elsewedy Cables , I SYS , EAC SecurityBrokerage , ESC, Osram TelecomNewLamps .  Prepared and implemented Booth Production Axe Effect, Signal Tooth paste, Ain Shams UniversityBooth for Cairo International Book Fair (2007- 2008).  Provided a full Marketing Plans for: Gold’s Gym HeliopolisLaunching, Q-Dent, Wafi Centre, and Wafflo.  Provided a full Marketing and media plan for the Anti Smoking Drug(Champix) for PfizerEgypt and PfizerMiddle East, MediaPlan SNAFI.  Planned & Prepared (HEDYACatalogue) for El-Nada Hospitals.  Imported Inflatable Structuresfor LedScreens,Rotating Screensfor MIU& Rotating Roll Ups for Wafi Centre.
  • 10. ocument title] 10 | P a g e  Supplied Light Boxesfor Zain Campaigns, MediaBuying for (Ghana Cup 2008).  Planned and organized a Party at the RedSea for the Staff Intercontinental Souma Bay (The Fire Island).  Planned &Organized City Centre Defile , Amr Diab Concrete DreamPark ,Amr Diab Concrete Sheraton Sharm ,Back To school Decorationsat City Centre Alexandria,Barclays Bank Events , Bloom Bank Booth , Cleo Park Events , Ramadana Tent Decorations, Movenpick Jollie Ville 15th Anniversary.  MisrInternationalUniversity SeniorCommunications&Marketing Coordinator.(January 2003--May2007)  WorkingRelatedexperience:-  PreparedMIUMarketingPlan,Researches,Surveys,Academic Calendar&Events Calendar &MonitoredMIUInternalandExternalImage, Monitoring Competitors’Admissions&RegistrationRegulations,Marketing&Advertising Campaigns.  SupervisedStudentsActivities,StudentsClubs,Students&StaffTrips,(SIFE) StudentsinFreeEnterprise,(SMS)MIUStockMarketSimulation ,MIU InternationalClub&MIUSportsDays,RamadanIftarforStudent&Staff, RamadanTournamentsforStudent&Staff.  Planned,organized&Supervised MIUWelcomeParties, MIUInternational Day, MIUFestival ,(ADayforthe Love ofEgypt)AtMIUCampus ,MIU TalentShows ,MIUOrphansDay , MIUCharityDay,MIUSportsDay ,MIUHandyCapedDay. MIUEmploymentFair ,C.V.WritingSessions,(SSTP)MIUStudentSummer TrainingProgram.  Planned,organized&Supervised M.I.U.GraduationCeremonies,MIUAlumni Gathering , MIUphotogathering,SevenSummitsSeminar…ImpossibleIs Nothing,AinShamsUniversityConferenceforEducationDevelopmentina Systemic ApproachheldatMIUcampus.  Planned,organized&Supervised MIUChristmasBazaar,MIUMother’sDay Bazaar, MIU Valentine’sDayBazaar,MIU1st &2nd CulturalFair, MIUBookFair, UsedBook Fair.  Supervisedthe Whole MIUMediaCoverageCampaigninthe Radio,Newspapers & Magazines, MIUCatalogues&Other Publication  A MemberinMIU Engineering&PurchasingCommitteeresponsible for Monitoring theWholeMIUCampusLandscaping&CleaningProcess,TheNew Buildings,Classes,Studios&OfficesFurnishing,BuiltMIUBoothsforthe Students’Activities&Catering,FurnishedMIUDentalClinic, Built(MAC)Misr AmericanCollegeTheatreforthe StudentsActivities, ResponsibleForMIU EventsStages&LoungesSetup,MIUCafeteriaUpgradingProject.
  • 11. ocument title] 11 | P a g e Educational Background & PostGraduate Studies:- Work Related Certified Courses:-  Accounts& EventsManager at DirectoAdvertisingAgency. (June2005-January2006)  WorkingRelatedexperience:- PlannedAndOrganizedtheMediaCampaignforClubAldo, White House Furniture, AndThreeWeddings,TwoEngagements.  Post GraduateStudies: Universityof ESLSCA(M.I.B.A. Program). (Masters of International Business Administration) Major: Global Marketing Management Graduation Year: 2010 G.P.A:3.2 Courses included: Management Science, Managerial Marketing, ManagerialAccounting,ManagerialEconomics, International Negotiations & Communication,Quantitative Analysis, Marketing Research, Organizational Behavior, and International Business Law, Strategic marketing, Strategic Management,ConsumerBehavior, Marketing Research, Corporate Finance, CrossCulture,InternationalMarketing,ResearchMethodology, Management Information Systems , E-Business & E-Commerce .  University Degree : Misr International University (M.I.U.) Bachelor degree in Pharmaceutical Sciences Graduation Year:(Spring 2006) Courses included: PrinciplesofManagement,PrinciplesofMarketing, PrinciplesofBusinessAdministration,MarketingResearch,Advertisingand P.R. ,Protocol,DrugInformation&PrinciplesofPhotojournalism.  General Secondary School Certificate: Sakr Koresh Language School.  EGYPTIANMARKETINGSUMMIT Poweredby Nexus Training Solutions andCertifiedBy : Philip Kotler: - Marketing Management in Time of Turbulences & an overview on the Egyptian Market.  Peter Fisk: - Recent Marketing Updates &Connecting to Customers.  Ramon Vullings: - How Marketing Foresight Can Benefit From Business Model Innovation?  J&J CertifiedINTEGRITY SELLING Course Poweredby Sales Force Effectiveness (S.F.E.)
  • 12. ocument title] 12 | P a g e Knowledge, Skills, Competencies & Experience:-  J&J CertifiedCOMMUNICATIONSKILLS Course PoweredBy LOGIC Consultancy.  J&J CertifiedPRESENTATIONSKILLS CoursePoweredBy LOGIC Consultancy.  J&J CertifiedInternationalHealthcareBusiness Integrity Course PoweredBy J&J HCC Departement.  Business Behavior:  Business oriented with ownership and strongdrive to achieve results.  Visionary thinkingwith a holistic mindset and attentionto detail.  Strongsocial skills& networkingcapabilities with important stakeholders.  Strategic andTactical MarketingSkills:  I am able to Remain Ahead of the Market, the Competition and the Environment. Act As An Information Resource To All Functional Areas.  I am able to Develop, Review, Help Implement And Monitor ProductivityOf All Promotional & LaunchingPrograms.  I am able to Plan and LaunchMarket Research Initiatives.  I am able to Lead the Strategic and Tactical Planning Process.  I am able to Ensure That Marketing Tools and Actions Are Meeting Customer Needs and Supports The Overall BusinessUnitStrategy.  I am able to Strive to Enhance Internal Buy‐In, Knowledge and Alignment in Regardsto Market Activities and Tools.  I am able to Communicate & Enhance BrandIntegrity & Equity.  Technicalskills&knowledge:  ExcellentProjectManagement,Finance,AccountingAndP&L Management&ExcellentCommunicationSkills&AnalyticalSkills.  PersonalSkills:  HighLeadershipskills,HighCreativity,Highlymotivated,Highselfconfidence, Highabilitytoplanandorganizeeventandcampaigns,Highabilitytomanage multitasksatthesametime,Abilitytoworkunderpressure .  Computer Skills:  MS Office Applications ,S.S.P.S. , QuantitativeMethods for Windows, PrimaveraProjectManagement, Linux OperatingSystems, fair Knowledge about Adobe Photoshop& AdobePremière  PresentationSkills  Able to effectively create, explain and convey information in a variety of presentation settings.  InternetSkills: Excellent surfing the Internet.  Language Skills: fluent Arabic & English, Fair knowledge aboutFrench.
  • 13. ocument title] 13 | P a g e Extra-curricular Activities& Leadership Skills:- Training Experiences:- Achievements & Special Certificates:  MemberintheStudentUnion(October6th University)  Tooktheinitiativerevivingasa PresidentofClubASCC4Help ,LinkClub ,MusicClub,DramaClub (Theatro),MemberinHighBoardofClubUtopia  HeadedasevenmemberscommitteeResponsibleforfundraisingcampaigns ClothsandBloodDonationforPalestine’sChildren ,New CancerHospital , BentMisrEl-khayriaOrphans,MentallyRetarded,(C.S.A)Neonates&Children CardiovascularSurgeriesNewHospital.  RepresentativeofMIUasa Headof StudentsActivitiesintwomeetingswith theMinisterofHighEducation.  OrganizedandperformedTheArabicPlay(TheNileLover),  Organized&UsheringMIU WelcomeParties ,MIU GraduationCeremonies, MIU EmploymentFair,MIU InternationalDay, MIU Festival, MIU photo gathering  Oneof theFoundersof(SIFE)Students inFreeEnterprise,(SMS)MIU Stock MarketSimulation.  Headedthedonation&propagandacampaignforcompletingthefirststage andthesoftopeningof(C.S.A.)Neonates&ChildrenCardiovascularSurgeries New Hospital.  Planned,designed,built&decoratedtheboothof(C.S.A.)Neonates&Children cardiovascularsurgeriesnew hospitalinthe celebrationoftheScienceDay, theboothofAinShamsUniversityinthe(DevelopmentofI.T.Systemsin highereducationproject).  Trainingin Sabri’spharmacy,Ali’sImage,Dr.Walid’spharmacy,  A ResearchAssistantin MarketeersMarketingResearch Company participatedintwobigresearcheson Anti–Depressants,inaresearch Lilly’sproductswithfirstclassdoctors.  A traineein Abbott's Laboratories,GlobalNapi,ABCPharmaasaMedical Representative.  MisrInternationalUniversityAdmissions&Registrations,MIU InternationalOffice,MIU QualityAssuranceOffice,MIU StudentSupport Office,MIU StudentComplaintsOfficeAparttimer MIU Communications & MarketingDepartment (C.M.D.). Seven Gold medals certificates in Egypt ion cup in Hockey Skating, Three silver medal certificates in The Republic Championshipin Hockey Skating, Three Bronze medal certificates in Hockey Skating, Member in The EgyptianHockey Skating NationalTeam for two years, Five Special certificates in Swimming and Polyum in Nasrcity club, Member in NasrCity Club Team of Polyum.
  • 14. ocument title] 14 | P a g e Personal Data:- References:  Date of birth:- December 3, 1981.  Place of birth: - Cairo, Egypt.  Marital status: -Married  Military status: -Exempted  Dr. AhmedEzzeldin (Ex-General Manager Johnson& JohnsonEgypt &Libya) Mobile: 00201002302560  Eng. Ahmed Galal (Ex-Franchise Manager Depuy Johnson & JohnsonEgypt) Mobile: 00201000072848  Dr. Hussain Gad (Sales Manager DepuyJohnson& JohnsonEgypt) Mobile: 00201000072832  Dr. AhmedTawfik (Sales Manager DepuySynthes Mitek Egypt & Levant) Mobile: 00201000072822 Dr. MohamedIbrahim (Ex-Franchise Manager Cordis Johnson& JohnsonEgypt)Mobile: 00201000072809 Eng .Mohamed Abdallah(Clinical Development Manager TMEA Johnson& Johnson) Mobile: 00201000072810 Mr. Heshm Owais (Ex-H.R. DirectorJohnson& Johnson Egypt )Mobile: 00201000079005