Chicano/a Cinema Y Los Planes

1. Chicano Studies
Fall 2014
UC Merced
Dr. Iris D. Ruiz

2.  Why do we have to look back at
Los Planes?
 Relationship to Chicano Movement?
 Page #474

3.  The Declaration of Independence
 Video of the Reading
 -all men are created equal
 “We hold these truths to be self-evident,
that all men are created equal,
that they are endowed by their Creator
with certain unalienable Rights, that
among these are Life, Liberty and the
pursuit of Happiness.”
 Martin Luther King Jr.’s Protest speech
 Video
 El Plan De Delano
Page #474
Los Vendidos
-El Plan De Santa Barbara
Page #474
-Espiritual De Aztlan
Page # 475
What was their purpose?
-Cross-over from the
fields to campuses.
What did they derive from?
-the need to bring community and
politics into education where
opportunities for self-realization
could be created through better
curricula and training.
What were they an
outgrowth of?
-Grape Strike in Delano, CA
1965

4. Protests to Training Programs
-Federal Funding
1968 U.S. Office of Economic
Opportunity funded “New
Communicators” to train minorities for
employment in the film industry
Jesus Trevino and the EICC (475)
-Educational Issues Coordinating
Committee
-formed as a result of the blowouts
-documented the Sal Castro hearings
-edited several films 1969 La Raza
Nueva
-L.A. 13 and Blowouts
-Yo Soy Chicano 1972
-free form docudramas
-experimented with form and
content
CONTRADICTION 1970-74:
However, the audience was
very limited. But it was about
COMMUNITY
BUILDING….CONNECTING BACK
TO LOS PLANES
476…Taken as a whole,
Trevino’s programming on
Ahora, funded by the Ford
Foundation, confronted both
economic and ideological
constraints.
-very limited budget
and strict formatting rules
-weeknights at 7pm
for 175 episodes
*connection with El Plan EDA

5. Ford Foundation support ended in 1970….protest
of the whole “Spanish Surnamed” employees was
responsible for Accion Chicano (1972) 477.
Drew upon various strategies to introduce political
commentary … so included teatro performances
like “Los Vendidos” in Spanish in order to be
subversive.
Due to this show, Trevino was able to produce
some documentaries La Raza Unidad (478)
-beginning of PanLatino Advocacy
With the waning of public protest in the early
1970’s, Chicano/Latino filmmakers began to
develop natioal institutions within the industry
Connection to El Plan: Trevino identified the films
of the 60’s as as attempts to create “our own
institutions” (478)

6. Late 1970’s, the protest fervor came to
an end.
479-so Chicano filmmakers shifted to a
politics of professionalism within the
industry and the independent sector.
-While they still tried to cover topics such
as nationalism, assimilation, revolution
and reform

7. I Am Joaquin
Zoot Suit
Stand and Deliver

8. 21st Century Media Depictions
of Latinas are NOT like this:

10. Few Roles for Latinas
2:20