1. IRINA LAZOVA !
Event concepts & execution for Planet Bar de Luxe!
*
Chandelier
Planet
Sofia

2. *
Planet
Saint
Vlas
Harbor
BRIEF:!
Summer Season
Opening!
• Attracting all loyal
as well as new
customers!
• Presenting the club
as the hottest
summer spot to
hang out!
• Getting a lot PR/
media coverage !
THREATS:!
• Outside of the main
resort, where all
clubs and
entertainment are
located!
• Facing competitors
– the same day
numerous of
openings, feature
prominent
international artists
& DJʼs!
• Very low budget!
• Pre-party place !
SOLUTION:!
• Innovative
entertainment unseen
so far!
• Different to
everything ever
happened – singers,
dancers, DJʼs,
decoration!
• Costumers will feel
privileged to attend - !

3. *
Planet
MMA
on
Saint
Vlas
Harbor
BRIEF:!
Summer Season
Opening!
• Attracting all loyal
as well as new
customers!
• Presenting the club
as the hottest
summer spot to
hang out!
• Getting a lot PR/
media coverage !
THREATS:!
• Outside of the main
resort, where all
clubs and
entertainment are
located!
• Facing competitors
– the same day
numerous of
openings, feature
prominent
international artists
& DJʼs!
• Very low budget!
• Pre-party place !
SOLUTION:!
• Innovative
entertainment unseen
so far!
• Different to
everything ever
happened – singers,
dancers, DJʼs,
decoration!
• Costumers will feel
privileged to attend - !
!
!
• International fighters!
• Entertainment program!
• !
• Sport event, reported
on few TV channels &
Supported by the local
council/municipality !
• The very first time,
when Planet sold
tickets, not only booked
tables !
MMA !
Mixed Martial Arts!

4. *
Planet
MMA
on
Saint
Vlas
Harbor
BRIEF:!
Summer Season
Opening!
• Attracting all loyal
as well as new
customers!
• Presenting the club
as the hottest
summer spot to
hang out!
• Getting a lot PR/
media coverage !
THREATS:! SOLUTION:!
• Innovative
entertainment unseen
so far!
• Different to
everything ever
happened – singers,
dancers, DJʼs,
decoration!
• Costumers will feel
privileged to attend - !
MMA !
Mixed Martial Arts!

5. *
Planet
Yacht
MMA
invita:on
BRIEF:!
Summer Season
Opening!
• Attracting all loyal
as well as new
customers!
• Presenting the club
as the hottest
summer spot to
hang out!
• Getting a lot PR/
media coverage !
THREATS:!
• Outside of the main
resort, where all
clubs and
entertainment are
located!
• Facing competitors
– the same day
numerous of
openings, feature
prominent
international artists
& DJʼs!
• Very low budget!
• Pre-party place !
SOLUTION:!
• Innovative
entertainment unseen
so far!
• Different to
everything ever
happened – singers,
dancers, DJʼs,
decoration!
• Costumers will feel
privileged to attend - !
!
!
• 2000 tickets sold!
• 18 tables on the harbor!
!
• Planet Yacht full booked!
• The event reported on 34
print medias, 3 TV channels
and numerous online
publications!
MMA at
Planet
Yacht!