The holidays are the biggest sales season of the year. Marketing plans were set early in 2012. Nine months later, the market has changed, things may not have gone exactly as expected, and new information is now available. The Ipsos Vantis team can help you take a quick pulse of the market and make necessary last minute adjustments to boost your holiday sales! Holiday Pulse lets clients conduct fast, easy research before the critical holiday season is upon us all!

1. Holiday Pulse
Fast, easy research actions to guide
Q4 2012 portfolio, pricing and messaging adjustments
October 2012
© 2012 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information
and may not be disclosed or reproduced without the prior written consent of Ipsos.

2. 2
Situation
The holidays are the biggest sales season of
the year.
Problem
Marketing plans were set early in the year.
Nine months later, the market has changed,
things may not have gone exactly as expected,
and new information is now available.
Solution
Take a quick pulse of the market and make
necessary last minute adjustments to boost
your holiday sales.

3. 3
Fast, Easy Research Before the Holidays!
Prepare for the impact of changes to the
competitive landscape
Plan final improvements to your product portfolio
and (re)set your expectations
Preserve your profit margin by identifying
appropriate promotional pricing levels
Prime your communications and messaging
efforts to take advantage of the biggest sales
season of the year

4. 4
Answers in 3 Weeks, Starting at $20k
Data Collection
Method
• Online
Length of Survey • 10-15 min
Sample Size • n=300 recommended
Ballpark Cost
• $20,000 (includes 1 module)
• $5,000 per additional module
• Costs estimates assume recruiting
incidence of 20% or higher
Screen for
Relevant
Audience
Expected Holiday
Purchase Activity
Exposure to Your
Offer
Key Demand
Measures
Profiling &
Demographics
Core Interview Modules
Pre/Post Share
Shifting
Pricing
Messaging

5. 5
Holiday Pulse Uncovers How Recent Competitive Changes Impact Your Holiday Sales!
When to Apply
 New competitor(s) entered the market
 You have a new offer or price promotion
 Competitor changes its price
 Wargame launch & pricing scenarios vs.
competition
Methodology
 Pre/Post Shelf Exercise
5 5 5
8 6 5
12 12 11
15 14 13
40 45
42
20 18
24
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Current
Market
(Pre)
Mkt Leader
Offers 10%
Discount
(Post)
You Match
Mkt Leader's
Promo Price
(Post)
MarketShare
Your Brand
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
The Market
Today
The Upcoming
Holiday Market

6. 6
At What Price Will You Maximize Demand?
When to Apply
 Launching a new product and need last
minute sense-check on pricing.
 Planning a price adjustment or price
promotion and want to know volume
impact to the business.
Methodology
 Key demand measures captured for the
offer over a continuous price range.
 Vantis’ overstatement modeling applied
for a more accurate projection of market
impact.

7. 7
A charging pad that plugs into the wall. Sit any of your
digital devices, like iPods or mobile
phones, onto the pad to charge.
The advanced, energy-saving ZERO Charger is a convenient
charging station for many mobile
devices! All your devices can be charged simply by plugging
into the ZERO Charger. It automatically
shuts down when not in use, so you’ll
never have to unplug your charger.
How Does Your Messaging Perform and What Can Be Done to Improve It?
When to Apply
 Current message isn’t having
desired impact in the market
 Uncertain of what part(s) of your
offer drive interest
 You have several messages, and
are not sure which is the best
Methodology
 Concept Highlighter Exercise
 Message efficiency score and
Word-of-mouth (Buzz) score also
provided
Font size represents Reasons to Buy,
Highlighted words are the Top 5 Most persuasive phrases
Attention Grabbers and Top 5 Phrases

8. 8
About Vantis | Contact Info
Identify and Evaluate Winning Initiatives
A quantitative screening tool that prioritizes
ideas and determines which are most likely to
succeed as fully articulated concepts.
Powerful, fast, affordable concept testing using a
standardized methodology with a general
population audience. Includes success
benchmarks, messaging, and targeting analysis.
Quantifies and prioritizes new product concepts
based on success benchmarks; includes detailed
messaging and targeting analysis and detailed
recommendations for improvement.
A high speed solution that can take roughly
defined ideas or concepts, qualitatively
improve them, and quantitatively validate the
findings in 2-3 weeks
.
Internally funded reports across four broad
sectors – financial services, technology,
durable goods, and health – studying the most
newsworthy and innovative offerings.
Optimizes feature configurations and pricing;
model units, revenues and profits potential.
Applicable for new products, product line
simulations, and modeling emerging
Categories.
Forecasts sales volume for new products,
incorporating survey input, overstatement
modeling, marketing plan simulation. Validated
models with our clients’ marketing plans to
provide a precise forecast.
Maximize and Simulate Launch Scenarios
Qual-Quant Innovation Research
Screening and Prioritizing Early Ideas
Client Concept Testing Programs
Multi-Client, Quarterly Concept Testing
Competitive Market Assessments
Optimize Product Features and Pricing
Volume Forecasting
Tracy Floyd
VP, Business Development
tracy.floyd@ipsos.com
603.661.4884

9. 9
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