NHS and economy remain most important issues to voters, and the public split on the ideal voting system

1. 2015
POLITICAL MONITOR

2. ECONOMIC
OPTIMISM

3. Economic Optimism Index
Base: 1,010 British adults 18+, 26th – 29th April 2015
3DO YOU THINK THAT THE GENERAL ECONOMIC CONDITION OF THE COUNTRY WILL
IMPROVE, STAY THE SAME OR GET WORSE OVER THE NEXT 12 MONTHS?
Source: Ipsos MORI Political Monitor
April 2015
0
10
20
30
40
50
60
70
80
Jan-04
Jun-04
Nov-04
Apr-05
Sep-05
Mar-06
Sep-06
Apr-07
Sep-07
Mar-08
Aug-08
Jan-09
Jun-09
Nov-09
Apr-10
Oct-10
Mar-11
Aug-11
Jan-12
Jun-12
Nov-12
Apr-13
Sep-13
Feb-14
Jul-14
Dec-14
Apr-15
IMPROVE 43%
STAY THE SAME 27%
GET WORSE 17%
DON’T KNOW 14%
EOI = +26

4. The Ipsos MORI Economic Optimism Index
Base: c.1,000 British adults each month
4DO YOU THINK THAT THE GENERAL ECONOMIC CONDITION OF THE COUNTRY WILL
IMPROVE, STAY THE SAME OR GET WORSE OVER THE NEXT 12 MONTHS?
Source: Ipsos MORI Political Monitor
-80
-60
-40
-20
0
20
40
Apr1997
Dec1997
Aug1998
Apr1999
Dec1999
Aug2000
Apr2001
Dec2001
Aug2002
Apr2003
Dec2003
Aug2004
Apr2005
Dec2005
Aug2006
Apr2007
Dec2007
Aug2008
Apr2009
Dec2009
Aug2010
Apr2011
Dec2011
Aug2012
Apr2013
Dec2013
Aug2014
Apr2015
+26

5. VOTING
DECISIONS

6. 48%
30%
10%
6%
5%
How important is May’s result to the voters?
6HOW IMPORTANT IS IT TO YOU PERSONALLY WHO WINS THE NEXT GENERAL ELECTION?
Base: 1,010 British adults 18+, 26th – 29th April 2015 Source: Ipsos MORI Political Monitor
VERY IMPORTANT
FAIRLY IMPORTANT
NOT VERY
IMPORTANT
NOT AT ALL
IMPORTANT
NO OPINION
March 2015 April 2015
44%
40%
11%
2%
3%

7. ISSUES

8. Which issues will be very important when voters cast
their ballots? Top four issues
8
LOOKING AHEAD TO THE NEXT GENERAL ELECTION, WHICH, IF ANY ISSUES DO YOU THINK WILL
BE VERY IMPORTANT TO YOU IN HELPING YOU DECIDE WHICH PARTY TO VOTE FOR?
22%
25%
32%
45%
25%
25%
31%
38%
19%
24%
35%
47%
25%
27%
35%
48%
Asylum and immigration
Education/schools
Managing the economy/economic situation
Healthcare/NHS/hospitals
February 2015 March 2015 12-15th April 2015 26- 29th April 2015
Base: 1,010 British adults 18+, 26th -29th April 2015 Source: Ipsos MORI Political Monitor

9. Which issues will be very important when voters cast
their ballots?
9
LOOKING AHEAD TO THE NEXT GENERAL ELECTION, WHICH, IF ANY ISSUES DO YOU THINK WILL
BE VERY IMPORTANT TO YOU IN HELPING YOU DECIDE WHICH PARTY TO VOTE FOR?
Base: 1,010 British adults 18+ 26th -29th April 2015
Only showing answers above 8%; see computer tables for full results
Source: Ipsos MORI Political Monitor
9%
10%
11%
12%
25%
27%
35%
48%
Benefits
Taxation
Unemployment
Housing
Asylum and immigration
Education/schools
Managing the economy/economic
situation
Healthcare/NHS/hospitals

10. ELECTION
OUTCOMES

11. Is there an appetite for proportional representation?
Base: 1,010 British adults 18+, 26th -29th April 2015; Conservative voters (309), Labour voters (259), Lib Dem voters (84), UKIP voters
(93). Beware small base sizes for Lib Dem and UKIP voters.
11WHICH IS MORE IMPORTANT TO YOU: A SYSTEM WHICH PRODUCES A FAIRER SHARE OF SEATS FOR SMALLER
PARTIES OR A SYSTEM IN WHICH IT IS LIKELY THAT THE LARGEST PARTY CAN GOVERN ON ITS OWN?
Source: Ipsos MORI Political Monitor
45%48%
6%
FAIRER SHARE LARGEST PARTY CAN GOVERN DON’T KNOW
Conservative voters:
26% Fairer share
71% Largest party can govern
Labour voters:
43% Fairer share
50% Largest party can govern
UKIP voters:
52% Fairer share
37% Largest party can govern
Lib Dem voters:
74% Fairer share
23% Largest party can govern

12. 2015
POLITICAL MONITOR