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2015
POLITICAL MONITOR
1.10.2015
ECONOMIC
OPTIMISM
Economic Optimism Index
Base: 1,255 British adults 18+, 19th – 22nd September 2015
3DO YOU THINK THAT THE GENERAL ECONOMIC CONDITION OF THE COUNTRY WILL
IMPROVE, STAY THE SAME OR GET WORSE OVER THE NEXT 12 MONTHS?
Source: Ipsos MORI Political Monitor
September 2015
0
10
20
30
40
50
60
70
80
Jan-04
Aug-04
Mar-05
Oct-05
Jun-06
Apr-07
Dec-07
Jul-08
Feb-09
Sep-09
Apr-10
Dec-10
Jul-117
Feb-12
Sep-12
Apr-13
Nov-13
Jun-14
Jan-15
Sep-15
IMPROVE 35%
STAY THE SAME 28%
GET WORSE 34%
DON’T KNOW 3%
EOI = +1
The Ipsos MORI Economic Optimism Index
Base: 1,255 British adults 18+, 19th – 22nd September 2015
4DO YOU THINK THAT THE GENERAL ECONOMIC CONDITION OF THE COUNTRY WILL
IMPROVE, STAY THE SAME OR GET WORSE OVER THE NEXT 12 MONTHS?
Source: Ipsos MORI Political Monitor
-80
-60
-40
-20
0
20
40
Jul1997
Feb1998
Sep1998
Apr1999
Nov1999
Jun2000
Jan2001
Aug2001
Mar2002
Oct2002
May2003
Dec2003
Jul2004
Feb2005
Sep2005
Apr2006
Nov2006
Jun2007
Jan2008
Aug2008
Mar2009
Oct2009
May2010
Dec2010
Jul2011
Feb2012
Sep2012
Apr2013
Nov2013
Jun2014
Jan2015
Aug2015
+1
POLITICAL ALIGNMENT OF THE PARTY
LEADERS
4467
6 14 19 6 3
60 8 4
1
4
30311344
Political alignment of the leaders
6HOW WOULD YOU DESCRIBE THE VIEWS OF…?
LEFT WING
LEFT OF CENTRE
CENTRE
RIGHT OF CENTRE
RIGHT WING
4
10
Base: 1,255 British adults 18+, 19th – 22nd September 2015 Source: Ipsos MORI Political Monitor
9
Political alignment of David Cameron over time
7HOW WOULD YOU DESCRIBE THE VIEWS OF DAVID CAMERON?
LEFT WING
LEFT OF CENTRE
CENTRE
RIGHT OF CENTRE
RIGHT WING
DON’T KNOW
October 2010
October 2013
September 2015
6%
5%
4%
5%
4%
4%
14%
13%
13%
28%
33%
31%
21%
24%
30%
26%
21%
18%
Base: 1,255British adults 18+, 19th – 22nd September 2015 Source: Ipsos MORI Political Monitor
61%
57%
49%
Political alignment of Jeremy Corbyn vs Ed Miliband
8HOW WOULD YOU DESCRIBE THE VIEWS OF JEREMY CORBYN?
LEFT WING
LEFT OF CENTRE
CENTRE
RIGHT OF CENTRE
RIGHT WING
DON’T KNOW
Ed Miliband
(October 2013)
Jeremy Corbyn
(September 2015)
26%
60%
28%
8%
13%
4%
6%
1%
5%
4%
21%
23%
Base: 1,255British adults 18+, 19th – 22nd September 2015 Source: Ipsos MORI Political Monitor
68%
54%
FUTURE CONSERVATIVE LEADER
Who would Britons like to see lead the Conservative
Party?
10
AS YOU MAY KNOW, DAVID CAMERON HAS SAID THAT HE WILL STEP DOWN AS LEADER OF THE
CONSERVATIVE PARTY BEFORE THE NEXT GENERAL ELECTION IN 2020
WHICH ONE OF THE FOLLOWING POLITICIANS I AM GOING TO READ OUT, IF ANY, WOULD MAKE
YOU MOST LIKELY TO VOTE FOR THE CONSERVATIVE PARTY?
Source: Ipsos MORI
Base: 1,255 British adults 18+, 395 Conservative supporters 19th – 22nd September 2015
*Red herring
5%
7%
4%
3%
32%
18%
29%
8%
25%
1%
3%
4%
15%
17%
27%
Don't know
None of these
Stewart Lewis
Michael Gove
Sajid Javid
George Osborne
Theresa May
Boris Johnson
*
September 2015
BRITISH ADULTS 18+ CONSERVATIVE SUPPORTERS
What do different party supporters think of future
Conservative leaders?
11
AS YOU MAY KNOW, DAVID CAMERON HAS SAID THAT HE WILL STEP DOWN AS LEADER OF THE
CONSERVATIVE PARTY BEFORE THE NEXT GENERAL ELECTION IN 2020
WHICH ONE OF THE FOLLOWING POLITICIANS I AM GOING TO READ OUT, IF ANY, WOULD MAKE
YOU MOST LIKELY TO VOTE FOR THE CONSERVATIVE PARTY?
Source: Ipsos MORIBase: British adults 18+, 395 Conservative supporters, 408 Labour, 103 LibDem, 70 UKIP 19th – 22nd September 2015
16%
2%
10%
18%
43%
28%
1%
8%
6%
28%
21%
42%
2%
4%
9%
17%
18%
7%
4%
3%
32%
18%
29%
None of these
Michael Gove
Sajid Javid
George Osborne
Theresa May
Boris Johnson
*
September 2015
CONSERVATIVE
SUPPORTERS LABOUR SUPPORTERS
LIBERAL DEMOCRAT
SUPPORTERS UKIP SUPPORTERS

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Political Monitor September 2015

  • 3. Economic Optimism Index Base: 1,255 British adults 18+, 19th – 22nd September 2015 3DO YOU THINK THAT THE GENERAL ECONOMIC CONDITION OF THE COUNTRY WILL IMPROVE, STAY THE SAME OR GET WORSE OVER THE NEXT 12 MONTHS? Source: Ipsos MORI Political Monitor September 2015 0 10 20 30 40 50 60 70 80 Jan-04 Aug-04 Mar-05 Oct-05 Jun-06 Apr-07 Dec-07 Jul-08 Feb-09 Sep-09 Apr-10 Dec-10 Jul-117 Feb-12 Sep-12 Apr-13 Nov-13 Jun-14 Jan-15 Sep-15 IMPROVE 35% STAY THE SAME 28% GET WORSE 34% DON’T KNOW 3% EOI = +1
  • 4. The Ipsos MORI Economic Optimism Index Base: 1,255 British adults 18+, 19th – 22nd September 2015 4DO YOU THINK THAT THE GENERAL ECONOMIC CONDITION OF THE COUNTRY WILL IMPROVE, STAY THE SAME OR GET WORSE OVER THE NEXT 12 MONTHS? Source: Ipsos MORI Political Monitor -80 -60 -40 -20 0 20 40 Jul1997 Feb1998 Sep1998 Apr1999 Nov1999 Jun2000 Jan2001 Aug2001 Mar2002 Oct2002 May2003 Dec2003 Jul2004 Feb2005 Sep2005 Apr2006 Nov2006 Jun2007 Jan2008 Aug2008 Mar2009 Oct2009 May2010 Dec2010 Jul2011 Feb2012 Sep2012 Apr2013 Nov2013 Jun2014 Jan2015 Aug2015 +1
  • 5. POLITICAL ALIGNMENT OF THE PARTY LEADERS
  • 6. 4467 6 14 19 6 3 60 8 4 1 4 30311344 Political alignment of the leaders 6HOW WOULD YOU DESCRIBE THE VIEWS OF…? LEFT WING LEFT OF CENTRE CENTRE RIGHT OF CENTRE RIGHT WING 4 10 Base: 1,255 British adults 18+, 19th – 22nd September 2015 Source: Ipsos MORI Political Monitor 9
  • 7. Political alignment of David Cameron over time 7HOW WOULD YOU DESCRIBE THE VIEWS OF DAVID CAMERON? LEFT WING LEFT OF CENTRE CENTRE RIGHT OF CENTRE RIGHT WING DON’T KNOW October 2010 October 2013 September 2015 6% 5% 4% 5% 4% 4% 14% 13% 13% 28% 33% 31% 21% 24% 30% 26% 21% 18% Base: 1,255British adults 18+, 19th – 22nd September 2015 Source: Ipsos MORI Political Monitor 61% 57% 49%
  • 8. Political alignment of Jeremy Corbyn vs Ed Miliband 8HOW WOULD YOU DESCRIBE THE VIEWS OF JEREMY CORBYN? LEFT WING LEFT OF CENTRE CENTRE RIGHT OF CENTRE RIGHT WING DON’T KNOW Ed Miliband (October 2013) Jeremy Corbyn (September 2015) 26% 60% 28% 8% 13% 4% 6% 1% 5% 4% 21% 23% Base: 1,255British adults 18+, 19th – 22nd September 2015 Source: Ipsos MORI Political Monitor 68% 54%
  • 10. Who would Britons like to see lead the Conservative Party? 10 AS YOU MAY KNOW, DAVID CAMERON HAS SAID THAT HE WILL STEP DOWN AS LEADER OF THE CONSERVATIVE PARTY BEFORE THE NEXT GENERAL ELECTION IN 2020 WHICH ONE OF THE FOLLOWING POLITICIANS I AM GOING TO READ OUT, IF ANY, WOULD MAKE YOU MOST LIKELY TO VOTE FOR THE CONSERVATIVE PARTY? Source: Ipsos MORI Base: 1,255 British adults 18+, 395 Conservative supporters 19th – 22nd September 2015 *Red herring 5% 7% 4% 3% 32% 18% 29% 8% 25% 1% 3% 4% 15% 17% 27% Don't know None of these Stewart Lewis Michael Gove Sajid Javid George Osborne Theresa May Boris Johnson * September 2015 BRITISH ADULTS 18+ CONSERVATIVE SUPPORTERS
  • 11. What do different party supporters think of future Conservative leaders? 11 AS YOU MAY KNOW, DAVID CAMERON HAS SAID THAT HE WILL STEP DOWN AS LEADER OF THE CONSERVATIVE PARTY BEFORE THE NEXT GENERAL ELECTION IN 2020 WHICH ONE OF THE FOLLOWING POLITICIANS I AM GOING TO READ OUT, IF ANY, WOULD MAKE YOU MOST LIKELY TO VOTE FOR THE CONSERVATIVE PARTY? Source: Ipsos MORIBase: British adults 18+, 395 Conservative supporters, 408 Labour, 103 LibDem, 70 UKIP 19th – 22nd September 2015 16% 2% 10% 18% 43% 28% 1% 8% 6% 28% 21% 42% 2% 4% 9% 17% 18% 7% 4% 3% 32% 18% 29% None of these Michael Gove Sajid Javid George Osborne Theresa May Boris Johnson * September 2015 CONSERVATIVE SUPPORTERS LABOUR SUPPORTERS LIBERAL DEMOCRAT SUPPORTERS UKIP SUPPORTERS