Public remain pessimistic on Britain’s economy. Little change in leadership satisfaction ratings for May and Corbyn.

1. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION)
© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information
and may not be disclosed or reproduced without the prior written consent of Ipsos.
1
Ipsos MORIPOLITICAL
MONITOR
March
2018

2. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 2
VOTING
INTENTIONS

3. 3Political Monitor | March 2018| Final | Public
HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW?
Source: Ipsos MORI Political Monitor
Base: 1,012 British adults 18+, 2rd March – 7th March 2018; Headline Voting Intention: all 9/10 certain to vote and always/usually/it
depends vote in General Elections = 782. Margin of error is displayed at +/- 4%
Voting Intention
ALL GIVING A VOTING INTENTIONHEADLINE VOTING INTENTION
CONSERVATIVE LEAD = 0
CONSERVATIVE LEAD = +1
43%
42%
6%
2%
2%
0 10 20 30 40 50 60
CONSERVATIVE
LABOUR
LIB DEM
UKIP
GREEN
41%
41%
8%
3%
2%
0 10 20 30 40 50 60
CONSERVATIVE
LABOUR
LIB DEM
UKIP
GREEN

4. 4Political Monitor | March 2018| Final | Public
HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW?
Source: Ipsos MORI Political Monitor
Base: c. 800 British adults; Prior to July 2015 the turnout filter is “All certain to vote”; From July 2015 turnout filter is “all 9/10 certain to vote
and always/usually/it depends vote in General Elections
Headline voting intention: Since 2015 General Election
2015 General Election
CONSERVATIVE LABOUR
0
10
20
30
40
50
60
May15
Jun15
Jul15
Aug15
Sep15
Oct15
Nov15
Dec15
Jan16
Feb16
Mar16
Apr16
May16
Jun16
Jul16
Aug16
Sep16
Oct16
Nov16
Dec16
Jan17
Feb17
Mar17
Apr17
May17
Jun17
Jul17
Aug17
Sep17
Oct17
Nov17
Dec17
Jan18
Feb18
Mar18
Corbyn
elected
(Sept 15)
May
as PM
(July 16)

5. 5Political Monitor | March 2018| Final | Public
0
10
20
30
40
50
60
Jan04
Jun04
Nov04
Apr05
Sep05
Feb06
Jul06
Dec06
May07
Oct07
Mar08
Aug08
Jan09
Jun09
Nov09
Apr10
Sep10
Feb11
Jul11
Dec11
May12
Oct12
Mar13
Aug13
Jan14
Jun14
Nov14
Apr15
Sep15
Feb16
Jul16
Dec16
May17
Oct17
Mar18
2015 General Election
Miliband
elected
(Sept 10)
Corbyn
elected
(Sept 15)
May
as PM
(July 16)
HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW?
Source: Ipsos MORI Political Monitor
Base: c. 800 British adults; Prior to July 2015 the turnout filter is “All certain to vote”; From July 2015 turnout filter is “all 9/10 certain to vote
and always/usually/it depends vote in General Elections
Headline voting intention: January ‘04 – March ‘18
2005 General Election 2010 General Election
Cameron
elected
(Dec 05)
Brown
as PM
(June 07)
CONSERVATIVE LABOUR UKIP GREEN LIB DEM

6. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 6
SATISFACTION WITH THE
GOVERNMENT AND
PARTY LEADERS

7. 7Political Monitor | March 2018| Final | Public
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY…. IS RUNNING THE COUNTRY / DOING HIS/HER JOB
AS PRIME MINISTER /LEADER OF THE LABOUR PARTY/LEADER OF THE LIBERAL DEMOCRATS?
Theresa May
Source: Ipsos MORI Political Monitor
Base: 1,012 British adults 18+ 2rd March – 7th March 2018. Swing is calculated as the average of change in % “satisfied” and % “dissatisfied
Satisfaction with leaders and the Government
30%
62%
9%
41%
52%
7%
37%
52%
10%
Jeremy Corbyn The Government
+3%
swing from January 2018
-2%
swing from January 2018
0%
swing from January 2018
+2%
swing from January 2018
-11 Net -15 Net -12 Net -32 Net
SATISFIED 41% SATISFIED 37% SATISFIED 25% SATISFIED 30%
DISSATISFIED 52% DISSATISFIED 52% DISSATISFIED 38% DISSATISFIED 62%
25%
37%
38%
Vince Cable

8. 8Political Monitor | March 2018| Final | Public
HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS DOING HIS/HER JOB AS PRIME MINISTER
/LEADER OF THE LABOUR/LIB DEM PARTY?
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month.
Satisfaction with Party leaders Sept 2015 – Mar 2018
0
10
20
30
40
50
60
Sep15
Oct15
Nov15
Dec15
Jan16
Feb16
Mar16
Apr16
May16
Jun16
Jul16
Aug16
Sep16
Oct16
Nov16
Dec16
Jan17
Feb17
Mar17
Apr17
May17
Jun17
Jul17
Aug17
Sep17
Oct17
Nov17
Dec17
Jan18
Feb18
Mar18
MAY CORBYN CABLE
41%
37%
25%

9. 9Political Monitor | March 2018| Final | Public
HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS DOING HIS/HER JOB AS PRIME
MINISTER?
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month
Net satisfaction with Prime Ministers (1979-2018)
MAY CAMERON BROWN MAJOR BLAIR THATCHER
Netsatisfaction
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
May
Number of months after becoming Prime Minister

10. 10Political Monitor | March 2018| Final | Public
HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS DOING HIS JOB AS LEADER OF THE …
PARTY?
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month
Net satisfaction with Opposition Leaders (1980 – 2018)
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
Hague (97-01) Duncan Smith (01-03) Howard (03-05) Cameron (05-10)
Blair (94-97) Miliband (10-15) Corbyn (15-present) Kinnock (83-92)
Foot (80-83) Smith (92-94)
Number of months after becoming Opposition Leader
Netsatisfaction
Corbyn

11. 11Political Monitor | March 2018| Final | Public
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY THERESA MAY IS DOING HER JOB AS PRIME
MINISTER?
Source: Ipsos MORI Political Monitor
Base: 1,012 British adults 18+ 2rd March – 7th March 2018
Theresa May (satisfaction)
41%
52%
7%
March 2018 August 2016 – March 2018
SATISFIED 41%
DISSATISFIED 52%
DON’T KNOW 7%
Net = -11
0
10
20
30
40
50
60
70
80
90
100
Aug-16
Sep-16
Oct-16
Nov-16
Dec-16
Jan-17
Feb-17
Mar-17
Apr-17
May-17
Jun-17
Jul-17
Sep-17
Oct-17
Nov-17
Jan-18
Mar-18
Dissatisfied
Satisfied

12. 12Political Monitor | March 2018| Final | Public
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY THERESA MAY IS DOING HER JOB AS PRIME
MINISTER?
Source: Ipsos MORI Political Monitor
Base: 386 Conservative supporters 18+ , 2rd March – 7th March 2018
Theresa May (satisfaction amongst Conservative supporters)
74%
22%
4%
March 2018
SATISFIED 74%
DISSATISFIED 22%
DON’T KNOW 4%
Net = +52
August 2016 – March 2018
0
10
20
30
40
50
60
70
80
90
100
Aug-16
Sep-16
Oct-16
Nov-16
Dec-16
Jan-17
Feb-17
Mar-17
Apr-17
May-17
Jun-17
Jul-17
Sep-17
Oct-17
Nov-17
Jan-18
Mar-18
Dissatisfied
Satisfied

13. 13Political Monitor | March 2018| Final | Public
37%
52%
10%
0
10
20
30
40
50
60
70
80
90
100
Sep-15
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
Mar-16
Aprl-16
May-16
Jun-16
Jul-16
Aug-16
Sep-16
Oct-16
Nov-16
Dec-16
Jan-17
Feb-17
Mar-17
Apr-17
May-17
Jun-17
Jul-17
Sep-17
Oct-17
Nov-17
Jan-18
Mar-18
SATISFIED 37%
DISSATISFIED 52%
DON’T KNOW 10%
Net = -15
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY JEREMY CORBYN IS DOING HIS JOB AS LEADER OF
THE LABOUR PARTY?
Source: Ipsos MORI Political MonitorBase: 1,012 British adults 18+ 2rd March – 7th March 2018
Jeremy Corbyn (satisfaction)
March 2018 September 2015 – March 2018
Satisfied
Dissatisfied

14. 14Political Monitor | March 2018| Final | Public
71%
26%
3%
0
10
20
30
40
50
60
70
80
90
100
Sep-15
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
Mar-16
Aprl-16
May-16
Jun-16
Jul-16
Aug-16
Sep-16
Oct-16
Nov-16
Dec-16
Jan-17
Feb-17
Mar-17
Apr-17
May-17
Jun-17
Jul-17
Sep-17
Oct-17
Nov-17
Jan-18
Mar-18
SATISFIED 71%
DISSATISFIED 26%
DON’T KNOW 3%
Net = +45
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY JEREMY CORBYN IS DOING HIS JOB AS LEADER OF
THE LABOUR PARTY?
Source: Ipsos MORI Political MonitorBase: 318 Labour supporters 18+ , 2rd March – 7th March 2018
Jeremy Corbyn (satisfaction amongst Labour supporters)
March 2018 September 2015 – March 2018
Satisfied
Dissatisfied

15. 15Political Monitor | March 2018 | Final | Public
25%
37%
38%
SATISFIED 25%
DISSATISFIED 37%
DON’T KNOW 38%
Net = -12
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY VINCE CABLE IS DOING HIS JOB AS LEADER OF THE
LIBERAL DEMOCRATS?
Source: Ipsos MORI Political Monitor
Vince Cable (satisfaction)
March 2018
Base: 1,012 British adults 18+ 2rd March – 7th March 2018
0
5
10
15
20
25
30
35
40
45
Sep-17
Oct-17
Nov-17
Jan-18
Mar-18
September 2017 – March 2018
Satisfied
Dissatisfied

16. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 16
ECONOMIC
OPTIMISM

17. 17Political Monitor | March 2018| Final | Public
22%
22%
54%
3%
0
10
20
30
40
50
60
70
80
Jan-07
May-07
Jul-07
Sep-07
Dec-07
Feb-08
Apr-08
Jun-08
Aug-08
Oct-08
Dec-08
Feb-09
Apr-09
Jun-09
Aug-09
Oct-09
Dec-09
Feb-10
Apr-10
Jun-10
Sep-10
Nov-10
Jan-11
Mar-11
May-11
Jul-117
Sep-11
Nov-11
Jan-12
Mar-12
May-12
Jul-12
Sep-12
Nov-12
Jan-13
Mar-13
May-13
Jul-13
Sep-13
Nov-13
Jan-14
Mar-14
May-14
Jul-14
Sep-14
Nov-14
Jan-15
Mar-15
Apr-15
Jul-15
Oct-15
Dec-15
Feb-16
Aprl-16
Jun-16
Aug-16
Oct-16
Dec-16
Feb-17
Apr-17
Jul-17
Oct-17
Jan-18
IMPROVE 22%
STAY THE SAME 22%
GET WORSE 54%
DON’T KNOW 3%
EOI = -32
DO YOU THINK THAT THE GENERAL ECONOMIC CONDITION OF THE COUNTRY WILL IMPROVE, STAY THE
SAME OR GET WORSE OVER THE NEXT 12 MONTHS?
Source: Ipsos MORI Political Monitor
Base: 1,0312 British adults 18+ 2rd March – 7th March 2018
Economic Optimism Index
March 2018

18. 18Political Monitor | March 2018| Final | Public
DO YOU THINK THAT THE GENERAL ECONOMIC CONDITION OF THE COUNTRY WILL IMPROVE, STAY THE
SAME OR GET WORSE OVER THE NEXT 12 MONTHS?
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month
Consistent levels of economic pessimism since July 2017
-80
-60
-40
-20
0
20
40
Jan1998
Dec1998
Nov1999
Oct2000
Sep2001
Aug2002
Jul2003
Jun2004
May2005
Apr2006
Mar2007
Feb2008
Jan2009
Dec2009
Nov2010
Oct2011
Sep2012
Aug2013
Jul2014
Jun2015
May2016
Apr2017
Mar2018
-32

19. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION)
© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information
and may not be disclosed or reproduced without the prior written consent of Ipsos.
19
Ipsos MORI
March 2018 POLITICAL MONITOR