To accompany our Social Research Institute Summer Review, Ipsos MORI partnered with the Design Lab to produce a slideshow of Infographics summarising how the nation feels about public service reform.

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2. © Ipsos MORI

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9. Infographics
At the Ipsos MORI Social Research Institute, we believe that data does not have to be dull. Visual
representations help people to better understand data and, ultimately, draw better conclusions. The Infographics
in this presentation, designed for Ipsos MORI by the Design Laboratory, neatly provides an overview of attitudes
to the UK’s public services and the principles that underpin them. If you would like more information on how we
bring our data to life, please contact chloe.forbes@ipsos.com.
About the Design Laboratory
The Design Laboratory are a design studio that delivers media, graphics, fashion and product consultancy for a
wide range of UK and international clients. They employ the best emerging talents in design, communication,
fashion and film from the University of the Arts London, overseen by experienced creative managers. Based at
Central Saint Martins in London, their unique approach allows clients to benefit from the freshest innovative,
imaginative thinking and provide talented graduates with the opportunity to start their careers on exciting
projects.
Technical Note
Ipsos MORI interview 1,016 British Adults ages 18+ by telephone, 9-11 June 2012. Data are weighted to match
the profile of the population. Figures for ideal society are re-percentaged to exclude don’t knows.
© Ipsos MORI