A majority want to see the Government increase public spending, according to the latest Ipsos MORI Political Monitor. One week before Phillip Hammond is due to deliver his budget the new poll reveals that two-thirds (66%) think the government should increase spending on public services, even if that means higher taxes or more government borrowing. One in five (20%) believe it should keep spending at the current level, while just 8% think it should reduce spending to allow for tax cuts or less government borrowing.

1. Ipsos MORI Political Monitor | Public 1
October 2018
POLITICAL MONITOR

2. Ipsos MORI Political Monitor | Public 2
October 2018
VOTING
INTENTIONS

3. 3Ipsos MORI Political Monitor | Public
HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW?.
Voting Intention: October 2018
Source: Ipsos MORI Political Monitor
Base: 1044 British adults 18+, 19th– 22nd October 2018; Headline Voting Intention: all 9/10 certain to vote and always/usually/it depends vote in General Elections = 777 Margin
of error is displayed at +/- 4% All polls are subject to a wide range of potential sources of error. On the basis of the historical record of the polls at recent general elections, there
is a 9 in 10 chance that the true value of a party’s support lies within 4 points of the estimates provided by this poll, and a 2 in 3 chance that they lie within 2 points. This is
especially important to keep in mind when calculating party lead figures.
ALL GIVING A VOTING INTENTION
HEADLINE VOTING INTENTION
CONSERVATIVE LEAD = +1
CONSERVATIVE LEAD = +2
39%
37%
10%
5%
5%
CONSERVATIVE
LABOUR
LIB DEM
UKIP
GREEN
39%
38%
9%
5%
4%
CONSERVATIVE
LABOUR
LIB DEM
UKIP
GREEN

4. 4Ipsos MORI Political Monitor | Public
HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW?.
Headline voting intention: Since 2015 General Election
Source: Ipsos MORI Political Monitor
Base: c. 800 British adults; Prior to July 2015 the turnout filter is “All certain to vote”; From July 2015 turnout filter is “all 9/10 certain to vote and always/usually/it depends vote in
General Elections
0
10
20
30
40
50
60
May15
Jun15
Jul15
Aug15
Sep15
Oct15
Nov15
Dec15
Jan16
Feb16
Mar16
Apr16
May16
Jun16
Jul16
Aug16
Sep16
Oct16
Nov16
Dec16
Jan17
Feb17
Mar17
Apr17
May17
Jun17
Jul17
Aug17
Sep17
Oct17
Nov17
Dec17
Jan18
Feb18
Mar18
Apr18
May18
Jun18
Jul18
Aug18
Sep18
Oct18
Corbyn elected
(Sept 15)
May as PM
(July 16)
CONSERVATIVE 39%
LABOUR 37%
GENERAL
ELECTION
%

5. 5Ipsos MORI Political Monitor | Public
0
10
20
30
40
50
60
Jan04
Apr04
Jul04
Oct04
Jan05
Apr05
Jul05
Oct05
Jan06
Apr06
Jul06
Oct06
Jan07
Apr07
Jul07
Oct07
Jan08
Apr08
Jul08
Oct08
Jan09
Apr09
Jul09
Oct09
Jan10
Apr10
Jul10
Oct10
Jan11
Apr11
Jul11
Oct11
Jan12
Apr12
Jul12
Oct12
Jan13
Apr13
Jul13
Oct13
Jan14
Apr14
Jul14
Oct14
Jan15
Apr15
Jul15
Oct15
Jan16
Apr16
Jul16
Oct16
Jan17
Apr17
Jul17
Oct17
Jan18
Apr18
Jul18
Oct18
Miliband elected
(Sept 10)
Corbyn elected
(Sept 15)
May as PM
(July 16)
HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW?.
Headline voting intention: January ‘04 – October ‘18
Source: Ipsos MORI Political Monitor
Base: c. 800 British adults; Prior to July 2015 the turnout filter is “All certain to vote”; From July 2015 turnout filter is “all 9/10 certain to vote and always/usually/it depends vote in
General Elections
Cameron elected
(Dec 05)
Brown as PM
(June 07)
CONSERVATIVE 39%
LABOUR 37%
UKIP 5%
GREEN 5%
LIB DEM 10%
GENERAL
ELECTION
%

6. Ipsos MORI Political Monitor | Public 6
October 2018
SATISFACTION
WITH GOVERNMENT
AND PARTY
LEADERS

7. 7Ipsos MORI Political Monitor | Public
Theresa May Jeremy Corbyn The GovernmentVince Cable
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY…. IS RUNNING THE COUNTRY / DOING HIS/HER JOB.
AS PRIME MINISTER /LEADER OF THE LABOUR PARTY/LEADER OF THE LIBERAL DEMOCRATS?.
Satisfaction with leaders and the Government: October 2018
Source: Ipsos MORI Political Monitor
Base: 1044 British adults 18+ 19th - 22nd October 2018. Swing is calculated as the average of change in % “satisfied” and
% “dissatisfied”
61%
10%
29%
59%
14%
28%
38%
42%
19%
70%
8%
22%
DISSATISFIED
DON’T KNOW
SATISFIED
+0.5% SWING FROM SEPT 2018 +5.5% SWING FROM SEPT 2018 -2% SWING FROM SEPT 2018 +2% SWING FROM SEPT 2018
NET=-31 NET=-19 NET=-48NET=-32

8. 8Ipsos MORI Political Monitor | Public
HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS DOING HIS/HER JOB AS PRIME MINISTER /LEADER OF THE
LABOUR/LIB DEM PARTY?.
Satisfaction with Party leaders September 2015 – October 2018
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month.
0
10
20
30
40
50
60
Sep15
Oct15
Nov15
Dec15
Jan16
Feb16
Mar16
Apr16
May16
Jun16
Jul16
Aug16
Sep16
Oct16
Nov16
Dec16
Jan17
Feb17
Mar17
Apr17
May17
Jun17
Jul17
Aug17
Sep17
Oct17
Nov17
Dec17
Jan18
Feb18
Mar18
Apr18
May18
Jun18
Jul18
Aug18
Sep18
Oct18
2016 EU Ref
% satisfied
MAY 29%
CORBYN 28%
CABLE 19%
GENERAL
ELECTION

9. 9Ipsos MORI Political Monitor | Public
HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS DOING HIS/HER JOB AS PRIME MINISTER?.
Net satisfaction with Prime Ministers (1979-2018)
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month
MAY
CAMERON
BROWN
MAJOR
BLAIR
THATCHER
NUMBER OF MONTHS AFTER BECOMING PRIME MINISTER
NETSATISFACTION
May
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone

10. 10Ipsos MORI Political Monitor | Public
HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS DOING HIS JOB AS LEADER OF THE … PARTY?.
Net satisfaction with Opposition Leaders (1980 – 2018)
Corbyn
NUMBER OF MONTHS AFTER BECOMING OPPOSITION LEADER
NETSATISFACTION
CORBYN
BLAIR
SMITH
KINNOCK
MILLIBAND
FOOT
CAMERON
DUNCAN-SMITH
HAGUE
HOWARD
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone

11. 11Ipsos MORI Political Monitor | Public
HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY THE GOVERNMENT IS RUNNING THE COUNTRY?
Net satisfaction with the Government (1979 – 2018)
Theresa May’s Government
NUMBER OF MONTHS AFTER ASSUMING GOVERNMENT
NETSATISFACTION
MAY’S GOV
BLAIR’S GOV
MAJOR’S GOV
CAMERON’S GOV
THATCHER’S GOV
BROWN’S GOV
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone

12. 12Ipsos MORI Political Monitor | Public
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY THERESA MAY IS DOING HER JOB AS PRIME MINISTER?.
Theresa May
Source: Ipsos MORI Political Monitor
October 2018 August 2016 – October 2018
0
10
20
30
40
50
60
70
80
90
100
Aug-16
Sep-16
Oct-16
Nov-16
Dec-16
Jan-17
Feb-17
Mar-17
Apr-17
May-17
Jun-17
Jul-17
Sep-17
Oct-17
Nov-17
Jan-18
Mar-18
Apr-18
May-18
Jun-18
Jul-18
Sep-18
Oct-18
.
61% Dissatisfied
10% Don’t know
29% Satisfied
NET = -32
Satisfaction
DISSATISFIED 61%
SATISFIED 29%
%
Base: 1044 British adults 18+ 19th – 22nd October 2018

13. 13Ipsos MORI Political Monitor | Public
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY THERESA MAY IS DOING HER JOB AS PRIME MINISTER?.
Theresa May
Source: Ipsos MORI Political MonitorBase: 351 Conservative supporters 18+ 19th – 22nd October 2018
October 2018 August 2016 – October 2018
0
10
20
30
40
50
60
70
80
90
100
Aug-16
Sep-16
Oct-16
Nov-16
Dec-16
Jan-17
Feb-17
Mar-17
Apr-17
May-17
Jun-17
Jul-17
Sep-17
Oct-17
Nov-17
Jan-18
Mar-18
Apr-18
May-18
Jun-18
Jul-18
Sep-18
Oct-18
.
37% Dissatisfied
5% Don’t know
57% Satisfied
NET = +20
DISSATISFIED 37%
SATISFIED 57%
Satisfaction amongst Conservative supporters
%

14. 14Ipsos MORI Political Monitor | Public
Jeremy Corbyn
Source: Ipsos MORI Political Monitor
October 2018 September 2015 – October 2018
0
10
20
30
40
50
60
70
80
90
100
Sep-15
Nov-15
Jan-16
Mar-16
May-16
Jul-16
Sep-16
Nov-16
Jan-17
Mar-17
May-17
Jul-17
Oct-17
Jan-18
Apr-18
Jun-18
Sep-18
.
SATISFIED 28%
DISSATISFIED 59%
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY JEREMY CORBYN IS DOING HIS JOB AS LEADER OF THE LABOUR PARTY?.
NET = -31
Satisfaction
59% Dissatisfied
14% Don’t know
28% Satisfied
%
Base: 1044 British adults 18+ 19th – 22nd October 2018
Oct-18

15. 15Ipsos MORI Political Monitor | Public
Jeremy Corbyn
Source: Ipsos MORI Political MonitorBase: 324 Labour supporters 18+ 19th – 22nd October 2018
October 2018 September 2015 – October 2018
0
10
20
30
40
50
60
70
80
90
100
Sep-15
Nov-15
Jan-16
Mar-16
May-16
Jul-16
Sep-16
Nov-16
Jan-17
Mar-17
May-17
Jul-17
Oct-17
Jan-18
Apr-18
Jun-18
Sep-18
.
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY JEREMY CORBYN IS DOING HIS JOB AS LEADER OF THE LABOUR PARTY?.
NET = +27
Satisfaction amongst Labour supporters
32% Dissatisfied
8% Don’t know
59% Satisfied
SATISFIED 59%
DISSATISFIED 32%
%
Oct-18

16. 16Ipsos MORI Political Monitor | Public
Vince Cable
Source: Ipsos MORI Political Monitor
October 2018 September 2017 – October 2018
0
5
10
15
20
25
30
35
40
45
Sep-17
Oct-17
Nov-17
Jan-18
Mar-18
Apr-18
May-18
Jun-18
Jul-18
Sep-18
Oct-18
.
DISSATISFIED 38%
SATISFIED 19%
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY VINCE CABLE IS DOING HIS JOB AS LEADER OF THE LIBERAL DEMOCRATS?.
NET = -19
38% Dissatisfied
42% Don’t know
19% Satisfied
Satisfaction
%
Base: 1044 British adults 18+ 19th – 22nd October 2018

17. Ipsos MORI Political Monitor | Public 17
October 2018
ECONOMIC
OPTIMISM

18. 18Ipsos MORI Political Monitor | Public
0
10
20
30
40
50
60
70
80
Jan-07
Jul-07
Dec-07
Apr-08
Aug-08
Dec-08
Apr-09
Aug-09
Dec-09
Apr-10
Sep-10
Jan-11
May-11
Sep-11
Jan-12
May-12
Sep-12
Jan-13
May-13
Sep-13
Jan-14
May-14
Sep-14
Jan-15
Apr-15
Oct-15
Feb-16
Jun-16
Oct-16
Feb-17
Jul-17
Jan-18
Jun-18
DO YOU THINK THAT THE GENERAL ECONOMIC CONDITION OF THE COUNTRY WILL IMPROVE, STAY THE SAME OR GET WORSE
OVER THE NEXT 12 MONTHS?.
Economic Optimism Index
Source: Ipsos MORI Political Monitor
October 2018
EOI = -47
61%21%
14%
5%
GET WORSE
STAY THE SAME
Don’t know
GET BETTER
Stay the same
Get worse
Improve
%
Base: 1044 British adults 18+ 19th – 22nd October 2018
January 2007 - October 2018

19. 19Ipsos MORI Political Monitor | Public
DO YOU THINK THAT THE GENERAL ECONOMIC CONDITION OF THE COUNTRY WILL IMPROVE, STAY THE SAME OR GET WORSE
OVER THE NEXT 12 MONTHS?.
Economic Optimism Index – 1998-2018
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month
-80
-60
-40
-20
0
20
40
Jan1998
Oct1998
Jul1999
Apr2000
Jan2001
Oct2001
Jul2002
Apr2003
Jan2004
Oct2004
Jul2005
Apr2006
Jan2007
Oct2007
Jul2008
Apr2009
Jan2010
Oct2010
Jul2011
Apr2012
Jan2013
Oct2013
Jul2014
Apr2015
Jan2016
Oct2016
Jul2017
Apr2018
NET OPTIMISM=-47

20. 20Doc Name | Month Year | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION)
Budget (use different pic)
October 2018
BUDGET

21. 21Doc Name | Month Year | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION)
Impact of Government’s policies
Source: Ipsos MORI Political Monitor
DON’T KNOW
NET = -21
26%
66%
8%
Economy Public Services
NET = -40
35%
56%
9%
Base: 1044 British adults 18+ 19th – 22nd October 2018
ON BALANCE DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENT: IN THE LONG TERM, THIS GOVERNMENT’S POLICIES
WILL IMPROVE THE STATE OF BRITAIN’S …. ECONOMY/PUBLIC SERVICES?
AGREE
Economy and Public Services
DISAGREE
AGREE
DISAGREE
DON’T KNOW

22. 22Doc Name | Month Year | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION)
0
10
20
30
40
50
60
70
Jul-80
May-81
Nov-81
Mar-82
Apr-83
May-83
Jun-83
Mar-85
Mar-86
Mar-87
May-87
Jun-87
Mar-88
Mar-89
Mar-90
Mar-91
Mar-92
Mar-93
Dec-93
Dec-94
Nov-95
Dec-95
Nov-96
Dec-96
Jun-97
Jul-97
Nov-97
Feb-98
Mar-98
Nov-98
Feb-99
Mar-99
Nov-99
Feb-00
Mar-00
Nov-00
Mar-01
Mar-02
May-02
Sep-02
Nov-02
Dec-02
Mar-03
Apr-03
Jul-03
Sep-03
Dec-03
Mar-04
Jun-04
Sep-04
Nov-04
Feb-05
May-05
Sep-05
Nov-05
Mar-06
May-06
Sep-06
Nov-06
Mar-07
May-07
Sep-07
Nov-07
Sep-08
Jun-09
Nov-09
Jun-10
Sep-10
Oct-10
Jan-11
Mar-12
March-15
Nov-15
March-16
Mar-17
Nov-17
Oct-18
ON BALANCE DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENT: IN THE LONG TERM, THIS GOVERNMENT’S POLICIES
WILL IMPROVE THE STATE OF BRITAIN’S ECONOMY?
Impact of Government’s policies on the state of Britain's economy
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month
%AGREE
THATCHER’S GOVERNMENT MAJORS’S GOVERNMENT BLAIRS’S GOVERNMENT
BROWN’S CAMERON’S
GOVERNMENT GOVERNMENT
MAY’S
GOVERNMENT

23. 23Doc Name | Month Year | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION)
0
10
20
30
40
50
60
70
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
ON BALANCE DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENT: IN THE LONG TERM, THIS GOVERNMENT’S POLICIES
WILL IMPROVE THE STATE OF BRITAIN’S PUBLIC SERVICES
Source: Ipsos MORI Political Monitor
Impact of Government’s policies on the state of Britain’s public services
Base: c.1,000 British adults each month
%AGREE
BLAIRS’S GOVERNMENT BROWN’S GOVERNMENT CAMERON’S GOVERNMENT
MAY’S
GOVERNMENT

24. 24Doc Name | Month Year | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION)
CAN YOU TELL ME WHETHER YOU ARE SATISFIED OR DISSATISFIED WITH THE WAY PHILLIP HAMMOND IS DOING HIS JOB AS
CHANCELLOR OF THE EXCHEQUER?
Phillip Hammond
Source: Ipsos MORI Political Monitor
36%
45%
19%
DISSATISFIED
SATISFIED
DON’T KNOW
NET = -9
30%
43%
27%
November 2018 October 2017
DON’T KNOW
DISSATISFIED
SATISFIED
NET = -13
Satisfaction
Base: 1044 British adults 18+ 19th – 22nd October 2018

25. 25Doc Name | Month Year | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION)
CAN YOU TELL ME WHETHER YOU ARE SATISFIED OR DISSATISFIED WITH THE WAY PHILLIP HAMMOND IS DOING HIS JOB AS
CHANCELLOR OF THE EXCHEQUER?
Chancellor of the Exchequer
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month
March 1976 – October 2018
0
10
20
30
40
50
60
70
80
Mar-76
Mar-77
Apr-78
Jul-80
Mar-82
Jun-83
Mar-85
Mar-86
Mar-87
Mar-88
Mar-89
Mar-90
Mar-91
Mar-92
Mar-93
Dec-93
Dec-94
Nov-95
Dec-95
Nov-96
Dec-96
Jul-97
Feb-98
Mar-98
Mar-99
Feb-00
Mar-00
Jul-00
Sep-00
Nov-00
Mar-01
Apr-02
Apr-03
Mar-04
Nov-05
Feb-06
Dec-06
Apr-07
Mar-08
Mar-10
Jun-10
Mar-11
Dec-11
Apr-12
Mar-13
Apr-14
Mar-15
Jul-15
Nov-15
Feb-16
Mar-16
Nov-16
Mar-17
Nov-17
Oct-18
HEALEY HOWE LAWSON MAJOR LAMONT CLARKE BROWN DARLING OSBORNE HAMMOND
%SATISFIED
Satisfaction
%

26. 26Ipsos MORI Political Monitor | Public
I’D LIKE YOU TO THINK ABOUT HOW MUCH THE GOVERNMENT SPENDS ON PUBLIC SERVICES, WHICH IS FUNDED BY TAXATION OR
GOVERNMENT BORROWING. WHICH OF THE FOLLOWING OPTIONS, IF ANY, DO YOU THINK THE GOVERNMENT SHOULD DO? AND
WHICH OF THE FOLLOWING, IF ANY, DO YOU THINK THE GOVERNMENT WILL DO?
Government spending: increase, maintain or reduce?
Source: Ipsos MORI Political Monitor
7%
33%
36%
24%
6%
8%
20%
66%
.
GOVERNMENT SHOULD DO
INCREASE SPENDING ON PUBLIC SERVICES
GOVERNMENT SPENDING
EVEN IF THAT MEANS HIGHER TAXES OR MORE
KEEP SPENDING ON PUBLIC SERVICES AT
THE CURRENT LEVEL
REDUCE SPENDING ON PUBLIC SERVICES, TO
ALLOW FOR TAX CUTS OR LESS
GOVERNMENT BORROWING
DON’T KNOW
GOVERNMENT WILL DO
Base: 1044 British adults 18+ 19th – 22nd October 2018

27. 27Ipsos MORI Political Monitor | Public
I’D LIKE YOU TO THINK ABOUT HOW MUCH THE GOVERNMENT SPENDS ON PUBLIC SERVICES, WHICH IS FUNDED BY TAXATION OR
GOVERNMENT BORROWING. WHICH OF THE FOLLOWING OPTIONS, IF ANY, DO YOU THINK THE GOVERNMENT SHOULD DO? AND
WHICH OF THE FOLLOWING, IF ANY, DO YOU THINK THE GOVERNMENT WILL DO?
Government spending: increase, maintain or reduce?
Source: Ipsos MORI Political Monitor
3%
45%
27%
24%
3%
4%
16%
77%
6%
19%
50%
26%
5%
10%
26%
59%
.
INCREASE SPENDING ON PUBLIC SERVICES
MORE GOVERNMENT SPENDING
EVEN IF THAT MEANS HIGHER TAXES OR
KEEP SPENDING ON PUBLIC SERVICES AT
THE CURRENT LEVEL
REDUCE SPENDING ON PUBLIC SERVICES,
TO ALLOW FOR TAX CUTS OR LESS
GOVERNMENT BORROWING
DON’T KNOW
CONSERVATIVE
LABOUR
CONSERVATIVE
LABOUR
CONSERVATIVE
LABOUR
CONSERVATIVE
LABOUR
GOVERNMENT SHOULD DO
GOVERNMENT WILL DO
SHOULD DO
Party support
WILL DO
Base: 351 Conservative party supporters, 324 Labour party supporters, 19th – 22nd October 2018

28. 28Doc Name | Month Year | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION)
TO WHAT EXTENT, IF AT
ALL, DO YOU SUPPORT
OR OPPOSE EACH OR
THE FOLLOWING
POLICIES?
Source: Ipsos MORI Political Monitor
Base: 1044 British adults 18+ 19th – 22nd October 2018
54%
46%
33%
16%
26%
36%
58%
71%
SUPPORT OPPOSE
Public support for
potential economic
policies
CHARGE 20% VAT ON FEES FOR
ATTENDING PRIVATE SCHOOL
CUT TAX RELIEF ON PENSIONS
SAVINGS BY CHARGING 20% ON
MONEY SAVED INTO PENSIONS
WHICH IS CURRENT TAX FREE
FOR MOST PEOPLE
CANCEL PLANS TO INCREASE THE TAX
THRESHOLD FOR HIGHER EARNERS, WHICH WOULD
MEAN PEOPLE EARNING BETWEEN £43K-£50K
A YEAR WOULD NOT GET A PLANNED TAX CUT
END FREE TV LICENCES
FOR OVER 75s

29. Ipsos MORI Political Monitor | Public 29
October 2018
BREXIT

30. 30Ipsos MORI Political Monitor | Public
NOW THAT BRITAIN HAS VOTED TO LEAVE THE EUROPEAN UNION, TO WHAT EXTENT DO YOU THINK IT WILL BE BETTER OR
WORSE FOR YOUR OWN STANDARD OF LIVING, OR WILL IT MAKE NO DIFFERENCE?
Brexit’s impact on living standards
Source: Ipsos MORI Political Monitor
Base: c. 1,000 British adults 18+
%
WORSE 43%
BETTER 18%
MAKE NO
DIFFERENCE 32%
21%
18%
20%
36%
49%
37% 36%
39%
24%
40% 41%
0
10
20
30
40
50
60
Jul-16 Oct-16 Mar-17 Oct-17 Oct-18

31. 31Ipsos MORI Political Monitor | Public
PLEASE TELL ME HOW CONFIDENT, IF AT ALL, YOU ARE THAT THERESA MAY WILL GET A GOOD DEAL FOR BRITAIN IN
NEGOTIATIONS WITH OTHER EUROPEAN UNION LEADERS?.
Confidence in May to get a good Brexit deal for Britain
Source: Ipsos MORI Political Monitor
Base: c. 1,000 British adults 18+
NOT CONFIDENT 78%
CONFIDENT 19%
%
44%
36% 35%
37%
34%
30%
25%
28%
51%
60% 60%
59%
63%
67%
72%
70%
0
10
20
30
40
50
60
70
80
90
Mar-17 Jul-17 Oct-17 Mar-18 May-18 Jun-18 Jul-18 Sep-18 Oct-18

32. 32Ipsos MORI Political Monitor | Public
67%
66% 67%
56%
47% 45%
33%
30%
32%
43%
51%
53%
0
10
20
30
40
50
60
70
80
PLEASE TELL ME HOW CONFIDENT, IF AT ALL, YOU ARE THAT THERESA MAY WILL GET A GOOD DEAL FOR BRITAIN IN NEGOTIATIONS
WITH OTHER EUROPEAN UNION LEADERS?.
Confidence in May to get a good deal for Britain (amongst Conservative supporters)
Source: Ipsos MORI Political MonitorBase: c. 350 Conservative party supporters each month
NOT CONFIDENT 64%
CONFIDENT 34%
%
Oct-17 Mar-18 May-18 Jun-18 Jul-18 Sep-18 Oct-18

33. 33Doc Name | Month Year | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION)
4%
43%
49%
4%
4%
24%
37%
33%
REGARDLESS OF HOW YOU VOTED
IN EU REFERENDUM, DO YOU
BELIEVE THAT BRITAIN’S EXIT FROM
THE EUROPEAN UNION IS
WORKING OUT BETTER OR WORSE,
OR ABOUT THE SAME AS YOU
EXPECTED?
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month
May 2018
Public perceptions
of the Brexit
process
October 2018
BETTER
ABOUT THE SAME
AS EXPECTED
WORSE
DON’T KNOW

34. 34Ipsos MORI Political Monitor | Public
AND IF BRITAIN AND OTHER
EUROPEAN UNION LEADERS FAIL
TO REACH AN AGREEMENT ON
THE NEW TERMS OF BRITAIN’S
FUTURE RELATIONSHIP WITH THE
EU BY THE TIME BRITAIN LEAVES,
WHICH TWO OR THREE OF THE
FOLLOWING, IF ANY, DO YOU
THINK WILL BE THE MOST TO
BLAME?
Attributing blame
Source: Ipsos MORI Political Monitor
7%
1%
3%
10%
14%
16%
32%
36%
37%
37%
.
The UK Government
The European Union
Conservative MPs
The Labour Party
Other opposition parties
Brexit campaigners
Remain campaigners
No-one
Other
Don’t know
in the case of a
no deal Brexit
Base: 1044 British adults 18+ 19th – 22nd October 2018

35. 35Ipsos MORI Political Monitor | Public
Attributing blame
Source: Ipsos MORI Political MonitorBase: 351 Conservative party supporters, 324 Labour party supporters, 19th – 22nd October 2018
5%
4%
*
11%
48%
11%
9%
50%
21%
43%
3%
3%
1%
22%
22%
14%
23%
23%
58%
26%
.
The UK Government
The European Union
Conservative MPs
The Labour Party
Other opposition parties
Brexit campaigners
Remain campaigners
No-one
Other
Don’t know
in the case of a
no deal Brexit
CONSERVATIVE PARTY SUPPORTERS
LABOUR PARTY SUPPORTERS
AND IF BRITAIN AND OTHER
EUROPEAN UNION LEADERS FAIL
TO REACH AN AGREEMENT ON
THE NEW TERMS OF BRITAIN’S
FUTURE RELATIONSHIP WITH THE
EU BY THE TIME BRITAIN LEAVES,
WHICH TWO OR THREE OF THE
FOLLOWING, IF ANY, DO YOU
THINK WILL BE THE MOST TO
BLAME?