Ipsos MORI Political Monitor March 2015: voting intentions, economic optimisim, the Government's economic record and perceptions around the George Osborne and Ed Balls

1. 2015
POLITICAL MONITOR

2. VOTING
INTENTIONS

3. Voting Intention:
All giving an opinion vs. those “certain to vote”
Base: 1,025 British adults 18+, 8th -11th March 2015, all certain to vote = 657
3HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW?
Source: Ipsos MORI Political Monitor
32%
36%
12%
7%
8%
6%
All giving a voting intention: 83% All certain to vote: 60%
Conservative lead = -4 Conservative lead = -1
CONSERVATIVE
LABOUR
UKIP
GREEN
LIB DEM
OTHER
33%
34%
13%
6%
8%
6%

4. Voting Intention: February ‘03 – March ’15
(all certain to vote)
Base: c.1,000 British adults certain to vote each month through February 2008; c. 500 British adults thereafter
4HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW?
Source: Ipsos MORI Political Monitor
2005 General Election 2010 General Election
Cameron
elected
(Dec 05)
Brown
as PM
(June 07)
CONSERVATIVE LABOUR UKIP GREEN LIB DEM
34
33
13
6
8
0
10
20
30
40
50
60
Feb03
Aug03
Feb04
Aug04
Feb05
Aug05
Feb06
Aug06
Feb07
Aug07
Feb08
Aug08
Feb09
Aug09
Feb10
Aug10
Feb11
Aug11
Feb12
Aug12
Feb13
Aug13
Feb14
Aug14
Feb15

5. How certain are Labour and Conservative supporters
in their intention to vote? Jan‘08 to March ‘15
Base: c.1,000 British adults certain to vote each month through February 2008; c. 500 British adults thereafter
5% OF SUPPORTERS “ABSOLUTELY CERTAIN TO VOTE”
Source: Ipsos MORI Political Monitor
CONSERVATIVE LABOUR
72%
65%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Jan08
May08
Sep08
Jan09
May09
Sep09
Jan10
May10
Sep10
Jan11
May11
Sep11
Jan12
May12
Sep12
Jan13
May13
Sep13
Jan14
May14
Sep14
Jan15

6. SATISFACTION WITH THE
COALITION AND PARTY LEADERS

7. CONSERVATIVE LABOUR UKIP LIB DEM GOVERNMENT
-1.0%
swing from Feb
+2.0%
swing from Feb
+5.5%
swing from Feb
+2.5%
swing from Feb
0.0%
swing from Feb
-16 Net -31 Net -12 Net -36 Net -24 Net
SATISFIED 38% SATISFIED 28% SATISFIED 35% SATISFIED 26% SATISFIED 34%
DISSATISFIED 54% DISSATISFIED 59% DISSATISFIED 47% DISSATISFIED 62% DISSATISFIED 58%
Satisfaction with leaders and the Government
Base: 1,025 British adults 18+, 8th – 11th March 2015. Swing is calculated as the average of change in % “satisfied” and % “dissatisfied”
7HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS RUNNING THE COUNTRY / DOING HIS JOB
AS PRIME MINISTER /DEPUTY PRIME MINISTER/LEADER OF THE LABOUR PARTY/UKIP?
Source: Ipsos MORI Political Monitor
0
-100
+100

8. Satisfaction with Party leaders October ‘07 – March ‘15
Base: c.1,010 British adults each month
8HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS
RUNNING THE COUNTRY / DOING HIS JOB AS … ?
Source: Ipsos MORI Political Monitor
0
10
20
30
40
50
60
70
80
Oct07
Oct08
Oct09
Oct10
Oct11
Oct12
Oct13
Oct14
CAMERON BROWN MILIBAND CLEGG FARAGE

9. Net satisfaction with Prime Ministers
Base: c.1,000 British adults each month
9HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY… IS DOING HIS / HER JOB
AS PRIME MINISTER?
Source: Ipsos MORI Political Monitor
CAMERON BROWN MAJOR BLAIR THATCHER
Netsatisfaction
Number of months from becoming Prime Minister
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone

10. David Cameron (satisfaction)
Base: 1,025 British adults 18+, 8th – 11th March 2015
10ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY DAVID CAMERON IS DOING HIS JOB
AS LEADER OF THE CONSERVATIVE PARTY/ AS PRIME MINISTER?
Source: Ipsos MORI Political Monitor
38%
54%
8%
March 2015 March 2006 – March 2015
0
10
20
30
40
50
60
70
Mar-06
Sep-06
Jun-07
Jan-08
Jul-08
Jan-09
Jul-09
Jan-10
Jul-10
Feb-11
Aug-11
Feb-12
Aug-12
Feb-13
Aug-13
Feb-14
Aug-14
Feb-15
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
SATISFIED 38%
DISSATISFIED 54%
DON’T KNOW 8%
Net = -16
Dissatisfied
Satisfied

11. David Cameron (satisfaction among Tory supporters)
Base: 265 Conservative supporters 18+, 8th -11th March 2015
11ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY DAVID CAMERON IS DOING HIS JOB
AS LEADER OF THE CONSERVATIVE PARTY/ AS PRIME MINISTER?
Source: Ipsos MORI Political Monitor
81%
16%
3%
March 2015 March 2006 – March 2015
0
10
20
30
40
50
60
70
80
90
100
Mar06
Nov06
Sep07
May08
Dec-08
Jul-09
Feb-10
Dec-10
Jul-11
Feb-12
Sep-12
Apr-13
Nov-13
14-Jun
Jan-15
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
SATISFIED 81%
DISSATISFIED 16%
DON’T KNOW 3%
Net = +65
Satisfied
Dissatisfied

12. Net satisfaction with Opposition Leaders (1994 – 2015)
Base: c.1,000 British adults each month
12HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS DOING HIS JOB
AS LEADER OF THE … PARTY?
Source: Ipsos MORI Political Monitor
HOWARD BLAIR (94-97) DUNCAN SMITH (01-03) MILIBAND (10-15) CAMERON (05-10) HAGUE (97-01)
Netsatisfaction
Number of months from becoming Opposition Leader
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone

13. Ed Miliband (satisfaction)
Base: 1,025 British adults 18+, 8th – 11th March 2015
13ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY ED MILIBAND IS DOING HIS JOB
AS LEADER OF THE LABOUR PARTY?
Source: Ipsos MORI Political Monitor
28%
59%
13%
March 2015 October 2010 – March 2015
0
10
20
30
40
50
60
70
Oct-10
Dec-10
Feb-11
Apr-11
Jun-11
Aug-11
Oct-11
Dec-11
Feb-12
Apr-12
Jun-12
Aug-12
Oct-12
Dec-12
Feb-13
Apr-13
Jun-13
Aug-13
Oct-13
Dec-13
Feb-14
Apr-14
Jun-14
Aug-14
Oct-14
Dec-14
Feb-15
SATISFIED 28%
DISSATISFIED 59%
DON’T KNOW 13%
Net = -31
Dissatisfied
Satisfied

14. Ed Miliband (satisfaction among Labour supporters)
Base: 285 Labour supporters 18+, 8th – 10th February 2015
14ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY ED MILIBAND IS DOING HIS JOB
AS LEADER OF THE LABOUR PARTY?
Source: Ipsos MORI Political Monitor
March 2015 October 2010 – March 2015
51%
41%
8%
0
10
20
30
40
50
60
70
Oct-10
Dec-10
Feb-11
Apr-11
Jun-11
Aug-11
Oct-11
Dec-11
Feb-12
Apr-12
Jun-12
Aug-12
Oct-12
Dec-12
Feb-13
Apr-13
Jun-13
Aug-13
Oct-13
Dec-13
Feb-14
Apr-14
Jun-14
Aug-14
Oct-14
Dec-14
Feb-15
SATISFIED 51%
DISSATISFIED 41%
DON’T KNOW 8%
Net = +10
Satisfied
Dissatisfied

15. Nick Clegg (satisfaction)
Base: 1,010 British adults 18+, 8th – 11th March 2015
15ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY NICK CLEGG IS DOING HIS JOB
AS LEADER OF THE LIBERAL DEMOCRATS/ AS DEPUTY PRIME MINISTER?
Source: Ipsos MORI Political Monitor
26%
62%
12%
March 2015 January 2008 – March 2015
0
10
20
30
40
50
60
70
80
Dec-07
Jun-08
Dec-08
Jun-09
Dec-09
Jun-10
Jan-11
Jul-11
Jan-12
Jul-12
Jan-13
Jul-13
Jan-14
Jul-14
Jan-15
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
SATISFIED 26%
DISSATISFIED 62%
DON’T KNOW 12%
Net = -36
Dissatisfied
Satisfied

16. Nick Clegg (satisfaction among Lib Dem supporters)
Base: 66 Liberal Democrat supporters 18+, 8th – 11th March 2015. N.B. small base size indicative only
16ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY NICK CLEGG IS DOING HIS JOB
AS LEADER OF THE LIBERAL DEMOCRATS/ AS DEPUTY PRIME MINISTER?
Source: Ipsos MORI Political Monitor
45%
46%
10%
March 2015 January 2008 – March 2015
0
10
20
30
40
50
60
70
80
90
100
Dec-07
Jun-08
Dec-08
Jun-09
Dec-09
Jun-10
Jan-11
Jul-11
Jan-12
Jul-12
Jan-13
Jul-13
Jan-14
Jul-14
Jan-15
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
SATISFIED 45%
DISSATISFIED 46%
DON’T KNOW 10%
Net = -1
Satisfied
Dissatisfied

17. Nigel Farage (satisfaction)
Base: 1,025 British adults 18+, 8th – 11th March 2015
17ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY NIGEL FARAGE IS DOING HIS JOB
AS LEADER OF THE UNITED KINGDOM INDEPENDENCE PARTY?
Source: Ipsos MORI Political Monitor
35%
47%
17%
March 2015 March 2013 – March 2015
0
10
20
30
40
50
60
Mar-13
May-13
Jul-13
Sep-13
Nov-13
Jan-14
Mar-14
May-14
Jul-14
Sep-14
Nov-14
Jan-15
Feb-16
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
SATISFIED 35%
DISSATISFIED 47%
DON’T KNOW 17%
Net = -12
Dissatisfied
Satisfied

18. Nigel Farage (satisfaction among UKIP supporters)
Base: 105 UKIP supporters, 8th -11th March 2015. N.B. small base size indicative only
18ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY NIGEL FARAGE IS DOING HIS JOB
AS LEADER OF THE UNITED KINGDOM INDEPENDENCE PARTY?
Source: Ipsos MORI Political Monitor
87%
7%
6%
March 2015 March 2013 – March 2015
0
10
20
30
40
50
60
70
80
90
100
Mar-13
May-13
Jul-13
Sep-13
Nov-13
Jan-14
Mar-14
May-14
Jul-14
Sep-14
Nov-14
Jan-15
Mar-15
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
SATISFIED 87%
DISSATISFIED 7%
DON’T KNOW 6%
Net = +91
Satisfied
Dissatisfied

19. ECONOMIC
OPTIMISM

20. Economic Optimism Index
Base: 1,025 British adults 18+, 8th – 11th March 2015
20DO YOU THINK THAT THE GENERAL ECONOMIC CONDITION OF THE COUNTRY WILL
IMPROVE, STAY THE SAME OR GET WORSE OVER THE NEXT 12 MONTHS?
Source: Ipsos MORI Political Monitor
March 2015
0
10
20
30
40
50
60
70
80
Jan-04
Nov-04
Sep-05
Sep-06
Sep-07
Aug-08
Jun-09
Apr-10
Mar-11
Jan-12
Nov-12
Sep-13
Jul-14
IMPROVE 41%
STAY THE SAME 33%
GET WORSE 20%
DON’T KNOW 7%
EOI = +21

21. The Ipsos MORI Economic Optimism Index
Base: c.1,000 British adults each month
21DO YOU THINK THAT THE GENERAL ECONOMIC CONDITION OF THE COUNTRY WILL
IMPROVE, STAY THE SAME OR GET WORSE OVER THE NEXT 12 MONTHS?
Source: Ipsos MORI Political Monitor
-80
-60
-40
-20
0
20
40
Jan1997
Sep1997
May1998
Jan1999
Sep1999
May2000
Jan2001
Sep2001
May2002
Jan2003
Sep2003
May2004
Jan2005
Sep2005
May2006
Jan2007
Sep2007
May2008
Jan2009
Sep2009
May2010
Jan2011
Sep2011
May2012
Jan2013
Sep2013
May2014
Jan2015
+21

22. VOTING
DECISIONS

23. Which issues will be very important when voters cast
their ballots? Top four issues
23
LOOKING AHEAD TO THE NEXT GENERAL ELECTION, WHICH, IF ANY ISSUES DO YOU THINK WILL
BE VERY IMPORTANT TO YOU IN HELPING YOU DECIDE WHICH PARTY TO VOTE FOR?
23%
30%
31%
29%
20%
27%
33%
46%
25%
22%
32%
45%
25%
25%
31%
38%
Education/schools
Asylum and immigration
Managing the economy/economic situation
Healthcare/NHS/hospitals
September 2014 January 2015 February 2015 March 2015
Base: 848 British adults 18+ giving a voting intention, 8th -11th March 2015 Source: Ipsos MORI Political Monitor

24. Which issues will be very important when voters cast
their ballots?
24
LOOKING AHEAD TO THE NEXT GENERAL ELECTION, WHICH, IF ANY ISSUES DO YOU THINK WILL
BE VERY IMPORTANT TO YOU IN HELPING YOU DECIDE WHICH PARTY TO VOTE FOR?
Base: 848 British adults 18+ giving a voting intention, 8th -11th March 2015
Only showing answers above 10%; see computer tables for full results
Source: Ipsos MORI Political Monitor
10%
11%
12%
25%
25%
31%
38%
Taxation
Unemployment
Benefits
Asylum and immigration
Education/schools
Managing the economy/economic
situation
Healthcare/NHS/hospitals

25. THE GOVERNMENT & THE ECONOMY

26. Will the government’s policies improve the economy?
Base: 1,025 British adults 18+, 8th -11th March 2015
26ON BALANCE, DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENTS?
Source: Ipsos MORI Political Monitor
March 2012 March 2015
47%46%
7%
39%
53%
7%
AGREE DISAGREE DON’T KNOW
IN THE LONG TERM, THIS GOVERNMENT’S POLICIES WILL IMPROVE THE STATE OF BRITAIN'S
ECONOMY

27. Will the government’s policies improve public
services?
Base: 1,025 British adults 18+, 8th -11th March 2015
27ON BALANCE, DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENTS?
Source: Ipsos MORI Political Monitor
October 2013 March 2015
59%
35%
6%
60%
33%
7%
AGREE DISAGREE DON’T KNOW
IN THE LONG TERM, THIS GOVERNMENT’S POLICIES WILL IMPROVE BRITAIN’S PUBLIC SERVICES

28. Has the government done a good job on the
economy in general?
28
SINCE IT WAS ELECTED IN MAY 2010, DO YOU THINK THE GOVERNMENT HAD DONE A GOOD JOB
OR A BAD JOB AT…?
Base: 1,025 British adults 18+, 8th – 11th March 2015
*asked as ‘keeping unemployment down’ in March 2014
Source: Ipsos MORI Political Monitor
44%
49%
35%
37%
47%
56%
48%
43%
56%
54%
46%
37%
8%
8%
9%
9%
8%
7%
Good job Bad job Don't know
March 2015
March 2014
March 2015
March 2014
March 2015
March 2014
Managing
the
economy
Handling
taxation and
public
expenditure
Reducing
unemployment*

29. Would a Labour Government do a better job?
29
AND DO YOU THINK THAT A LABOUR GOVERNMENT WITH ED MILIBAND AS PRIME MINISTER AND ED BALLS AS CHANCELLOR OF THE
EXCHEQUER WOULD DO A BETTER OR A WORSE JOB, OR ABOUT THE SAME, THAN THE PRESENT GOVERNMENT HAS DONE AT MANAGING THE
ECONOMY?
26%
19%
31%
37%
38%
38%
5%
6%
Better job Worse job About the same Don't know
March 2015
March 2013
Base: 1,025 British adults 18+, 8th – 11th March 2015 Source: Ipsos MORI Political Monitor

30. Does the Government deserve to win in May?
30WHICH OF THE STATEMENTS COMES CLOSEST TO YOUR OWN VIEW?
Base: 1,025 British adults 18+, 8th -11th March 2015 Source: Ipsos MORI Political Monitor
43%
12%
16%
23%
38%
5%
28%
20%
32%
4%
21%
28%
The Government has failed to build a strong
economy. At this election it is time for a change
The Government has failed to build a strong
economy, but the Conservatives deserve to win
the election
The Government has built strong foundations
for Britain's economic recovery, but at this
election it is time for a change
The Government has built strong foundations
for Britain's economic recovery, and the
Conservatives* deserve to win the Election
April 1992 April 1997 March 2015

31. Does the Government deserve to win in May? Trend
31WHICH OF THE STATEMENTS COMES CLOSEST TO YOUR OWN VIEW?
Base: 1,025 British adults 18+, 8th -11th March 2015 Source: Ipsos MORI Political Monitor
59%
66%
53%
35%
25%
32%
3%
6% 4%
0%
10%
20%
30%
40%
50%
60%
70%
TIME FOR A CHANGE
THE GOVERNMENT/CONSERVATIVES
DESERVE TO WIN THE ELECTION DON’T KNOW
“AT THIS ELECTION IT IS TIME FOR A CHANGE” OR “THE GOVERNMENT/CONSERVATIVES DESERVE
TO WIN THE ELECTION”
‘Time for a change’ combines ‘The Government has built strong foundations for Britain’s economic recovery, and the Conservatives deserve to win
the election’ and ‘The Government has failed to build a strong economy, but the Conservatives deserve to win the election’
‘‘Deserve to win’ combines ‘The Government has built strong foundations for Britain’s economic recovery, but at this election it is time for change’
and ‘The Government has failed to build a strong economy. At this election it is time for change.’
April 1992 April 1997 March 2015

32. THE CHANCELLOR

33. 43%
42%
15%
George Osborne (satisfaction)
Base: 1,025 British adults 18+, 8th – 11th March 2015
33ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY GEORGE OSBORNE IS DOING HIS JOB
AS CHANCELLOR OF THE EXCHEQUER?
Source: Ipsos MORI Political Monitor
March 2015 June 2010 – March 2015
0
10
20
30
40
50
60
70
Jun-10
Apr-12
Mar-15
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
SATISFIED 43%
DISSATISFIED 42%
DON’T KNOW 15%
Net = +1
Dissatisfied
Satisfied

34. Who would make the most capable Chancellor?
Osborne vs Balls
34
WHO DO YOU THINK WOULD MAKE THE MOST CAPABLE CHANCELLOR, THE CONSERVATIVES’
GEORGE OSBORNE OR LABOUR’S ED BALLS?
Base: 1,025 British adults 18+, 8th – 11th March 2015 Source: Ipsos MORI Political Monitor
36
35
37
34
38
35
29
33
30
35
36
29
34 35
36
40
38
41
0
5
10
15
20
25
30
35
40
45
Mar…
May…
Jul…
Sep…
Nov…
Jan…
Mar…
May…
Jul…
Sep…
Nov…
Jan…
Mar…
May…
Jul…
Sep…
Nov…
Jan…
Mar…
May…
Jul…
Sep…
Nov…
Jan…
Mar…
BALLS OSBORNE

35. Should George Osborne announce tax cuts?
Base: Asked as a split sample question. 517 British adults 18+ asked statement “ Do you think he should or should not announce tax cuts”, 508 asked
statement “When thinking about the health of the economy and public services, do you think he should or should not announce tax cuts in that Budget?”.
Totals reported here are combined, 8th -11th March 2015
35
AS YOU MAY KNOW, THE CHANCELLOR WILL ANNOUNCE HIS LAST BUDGET BEFORE THE ELECTION ON
18TH MARCH. DO YOU THINK HE SHOULD OR SHOULD NOT ANNOUNCE TAX CUTS IN THAT BUDGET?
Source: Ipsos MORI Political Monitor
50%
40%
10%
HE SHOULD HE SHOULD NOT DON’T KNOW
March 2015

36. VOTING
DECISIONS

37. Have the voters decided yet?
Base: 848 British adults 18+ giving a voting intention, 8th -11th March 2015
37HAVE YOU DEFINITELY DECIDED TO VOTE FOR THE CONSERVATIVE PARTY/ LABOUR PARTY/ LIBERAL DEMOCRATS/
GREENS/ UKIP/ SNP/PLAID CYMRU OR IS THERE A CHANCE YOU MAY CHANGE YOUR MIND BEFORE YOU VOTE?
Source: Ipsos MORI Political Monitor
February 2015 March 2015
50%48%
2%
41%
56%
3%
DEFINITELY DECIDED MAY CHANGE MIND DON’T KNOW

38. Have the voters decided yet? Trend
Base: 848 British adults 18+ giving a voting intention, 8th -11th March 2015
38HAVE YOU DEFINITELY DECIDED TO VOTE FOR THE CONSERVATIVE PARTY/ LABOUR PARTY/ LIBERAL DEMOCRATS/
GREENS/ UKIP/ SNP/PLAID CYMRU OR IS THERE A CHANCE YOU MAY CHANGE YOUR MIND BEFORE YOU VOTE?
Source: Ipsos MORI Political Monitor
43%
47% 48%
56%56%
51% 50%
41%
2% 2% 2% 3%
0%
10%
20%
30%
40%
50%
60%
Aug
2014
Sep
2014
Oct
2014
Nov
2014
Dec
2014
Jan
2015
Feb
2015
Mar
2015
DEFINITELY DECIDED MAY CHANGE MIND DON’T KNOW

39. How important is May’s result to the voters?
39HOW IMPORTANT IS IT TO YOU PERSONALLY WHO WINS THE NEXT GENERAL ELECTION?
Base: 1,025 British adults 18+, 8th – 11th March 2015 Source: Ipsos MORI Political Monitor
47%
32%
13%
8%1%
VERY IMPORTANT
FAIRLY IMPORTANT
NOT VERY
IMPORTANT
NOT AT ALL
IMPORTANT
NO OPINION
March 2015

40. PARTIES AND PARTY LEADERS

41. Leaders and their parties – David Cameron
41WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF…
…DAVID CAMERON, THE LEADER OF THE CONSERVATIVE PARTY AND THE CONSERVATIVE
PARTY?
Source: Ipsos MORI Political Monitor
25%
14%
8%
46%
7%
Cameron & the
Conservative Party
%
March 2015
Change
since
Sept 2014
Total like him 39 -9
Total do not like him 54 +5
Total like his party 33 -9
Total do not like his party 60 +5
March 2015
Base: split sample question, 511 British adults 18+, 8th – 11th March 2015
I LIKE HIM AND I
LIKE HIS PARTY
I LIKE HIM BUT I DO
NOT LIKE HIS
PARTY
I DO NOT LIKE HIM
BUT I LIKE HIS
PARTY
I DO NOT LIKE HIM
AND I DO NOT LIKE
HIS PARTY
DON’T KNOW

42. 22%
8%
30%
32%
8%
Leaders and their parties – Ed Miliband
42WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF…
…ED MILIBAND, LEADER OF THE LABOUR PARTY AND THE LABOUR PARTY?
Source: Ipsos MORI Political Monitor
March 2015
Miliband & the Labour Party
%
March 2015
Change
since Sept
2014
Total like him 30 -1
Total do not like him 62 -1
Total like his party 52 +2
Total do not like his party 40 -4
Base: split sample question, 511 British adults 18+, 8th – 11th March 2015
I LIKE HIM AND I
LIKE HIS PARTY
I LIKE HIM BUT I DO
NOT LIKE HIS
PARTY
I DO NOT LIKE HIM
BUT I LIKE HIS
PARTY
I DO NOT LIKE HIM
AND I DO NOT LIKE
HIS PARTY
DON’T KNOW

43. 19%
12%
21%
36%
12%
Leaders and their parties – Nick Clegg
43WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF…
…NICK CLEGG, LEADER OF THE LIBERAL DEMOCRAT PARTY AND THE LIBERAL DEMOCRAT PARTY?
Source: Ipsos MORI Political Monitor
March 2015
Clegg & the
Liberal
Democrats
%
March 2015
Change since
Sept 2014
Total like him 31 -2
Total do not like him 57 -3
Total like his party 40 -1
Total do not like his party 48 -4
Base: split sample question, 511 British adults 18+, 8th – 11th March 2015
I LIKE HIM AND I
LIKE HIS PARTY
I LIKE HIM BUT I DO
NOT LIKE HIS
PARTY
I DO NOT LIKE HIM
BUT I LIKE HIS
PARTY
I DO NOT LIKE HIM
AND I DO NOT LIKE
HIS PARTY
DON’T KNOW

44. 18%
12%
7%
52%
10%
Leaders and their parties – NIGEL FARAGE
44WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF…
…NIGEL FARAGE, LEADER OF THE UK INDEPENDENCE PARTY, AND THE UK INDEPENDENCE PARTY?
Source: Ipsos MORI Political Monitor
I LIKE HIM AND I
LIKE HIS PARTY
I LIKE HIM BUT I DO
NOT LIKE HIS
PARTY
I DO NOT LIKE HIM
BUT I LIKE HIS
PARTY
I DO NOT LIKE HIM
AND I DO NOT LIKE
HIS PARTY
DON’T KNOW
March 2015
Farage & UKIP
%
March 2015
Change
since
September
2014
Total like him 30 -2
Total do not like him 59 -1
Total like his party 25 -4
Total do not like his party 64 +1
Base: split sample question, 511 British adults 18+, 8th – 11th March 2015

45. 17%
9%
4%
34%
36%
Leaders and their parties – Nicola Sturgeon
45WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF…
…NICOLA STURGEON, THE LEADER OF THE SCOTTISH NATIONAL PARTY, AND THE SCOTTISH
NATIONAL PARTY?
Source: Ipsos MORI Political Monitor
I LIKE HER AND I
LIKE HER PARTY
I LIKE HER BUT I DO
NOT LIKE HER
PARTY
I DO NOT HER BUT I
LIKE HER PARTY
I DO NOT LIKE HER
AND I DO NOT LIKE
HER PARTY
DON’T KNOW
Sturgeon
& the SNP
%
March 2015
Total like her 26
Total do not like her 38
Total like her party 21
Total do not like her party 43
March 2015
Base: split sample question, 511 British adults 18+, 8th – 11th March 2015

46. 24%
4%
12%
23%
36%
Leaders and their parties – Natalie Bennett
46WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF…
…NATALIE BENNETT, THE LEADER OF THE GREEN PARTY, AND THE GREEN PARTY?
Base: split sample question, 511 British adults 18+, 8th – 11th March 2015 Source: Ipsos MORI Political Monitor
Bennett &
the
Greens
%
March 2015
Total like her 28
Total do not like her 35
Total like her party 36
Total do not like her party 27
March 2015
I LIKE HER AND I
LIKE HER PARTY
I LIKE HER BUT I DO
NOT LIKE HER
PARTY
I DO NOT HER BUT I
LIKE HER PARTY
I DO NOT LIKE HER
AND I DO NOT LIKE
HER PARTY
DON’T KNOW

47. LEADERS AND THEIR POLICIES

48. Leaders and their policies – David Cameron
48WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF…
…DAVID CAMERON, THE LEADER OF THE CONSERVATIVE PARTY?
Source: Ipsos MORI Political Monitor
30%
21%
7%
38%
4%
Cameron & his policies
%
March 2015
Change
since July
2014
Total like him 51 +7
Total do not like him 45 -5
Total like his policies 37 +1
Total do not like his
policies 59 +1
March 2015
Base: split sample question, 516 British adults 18+, 8th – 11th March 2015
I LIKE HIM AND I
LIKE HIS POLICIES
I LIKE HIM BUT I DO
NOT LIKE HIS
POLICIES
I DO NOT LIKE HIM
BUT I LIKE HIS
POLICIES
I DO NOT LIKE HIM
AND I DO NOT LIKE
HIS POLICIES
DON’T KNOW

49. 24%
11%
16%
41%
8%
Leaders and their policies – Ed Miliband
49WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF…
…ED MILIBAND, LEADER OF THE LABOUR PARTY?
Source: Ipsos MORI Political Monitor
March 2015
Miliband & his polices
%
March 2015
Change
since July
2014
Total like him 35 +2
Total do not like him 57 +2
Total like his policies 40 +9
Total do not like his policies 52 -5
I LIKE HIM AND I
LIKE HIS POLICIES
I LIKE HIM BUT I DO
NOT LIKE HIS
POLICIES
I DO NOT LIKE HIM
BUT I LIKE HIS
POLICIES
I DO NOT LIKE HIM
AND I DO NOT LIKE
HIS POLICIES
DON’T KNOW
Base: split sample question, 516 British adults 18+, 8th – 11th March 2015

50. 18%
27%
10%
35%
11%
Leaders and their policies – Nick Clegg
50WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF…
…NICK CLEGG, LEADER OF THE LIBERAL DEMOCRAT PARTY?
Source: Ipsos MORI Political Monitor
March 2015
Clegg & the
Liberal
Democrats
%
March 2015
Change since
July 2014
Total like him 45 +7
Total do not like him 45 -4
Total like his policies 28 +5
Total do not like his policies 62 -2
I LIKE HIM AND I
LIKE HIS POLICIES
I LIKE HIM BUT I DO
NOT LIKE HIS
POLICIES
I DO NOT LIKE HIM
BUT I LIKE HIS
POLICIES
I DO NOT LIKE HIM
AND I DO NOT LIKE
HIS POLICIES
DON’T KNOW
Base: split sample question, 516 British adults 18+, 8th – 11th March 2015

51. 19%
14%
9%
44%
13%
Leaders and their policies – NIGEL FARAGE
51WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF…
…NIGEL FARAGE, LEADER OF THE UK INDEPENDENCE PARTY?
Source: Ipsos MORI Political Monitor
I LIKE HIM AND I
LIKE HIS POLICIES
I LIKE HIM BUT I DO
NOT LIKE HIS
POLICIES
I DO NOT LIKE HIM
BUT I LIKE HIS
POLICIES
I DO NOT LIKE HIM
AND I DO NOT LIKE
HIS POLICIES
DON’T KNOW
March 2015
Farage & UKIP
%
March 2015
Change
since July
2014
Total like him 33 n/c
Total do not like him 53 +4
Total like his policies 28 +1
Total do not like his policies 58 +3
Base: split sample question, 516 British adults 18+, 8th – 11th March 2015

52. 18%
14%
3%
29%
36%
Leaders and their policies – Nicola Sturgeon
52WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF…
…NICOLA STURGEON, THE LEADER OF THE SCOTTISH NATIONAL PARTY?
Source: Ipsos MORI Political Monitor
I LIKE HER AND I
LIKE HER POLICIES
I LIKE HER BUT I DO
NOT LIKE HER
POLICIES
I DO NOT HER BUT I
LIKE HER POLICIES
I DO NOT LIKE HER
AND I DO NOT LIKE
HER POLICIES
DON’T KNOW
Sturgeon
& the SNP
%
March 2015
Total like her 32
Total do not like her 32
Total like her policies 21
Total do not like her policies 43
March 2015
Base: split sample question, 516 British adults 18+, 8th – 11th March 2015

53. 26%
11%
8%
20%
36%
Leaders and their policies – Natalie Bennett
53WHICH OF THESE STATEMENTS COMES CLOSEST TO YOUR VIEWS OF…
…NATALIE BENNETT, THE LEADER OF THE GREEN PARTY?
Source: Ipsos MORI Political Monitor
Bennett &
the
Greens
%
March 2015
Total like her 37
Total do not like her 28
Total like her policies 34
Total do not like her policies 31
March 2015
I LIKE HER AND I
LIKE HER POLICIES
I LIKE HER BUT I DO
NOT LIKE HER
POLICIES
I DO NOT HER BUT I
LIKE HER POLICIES
I DO NOT LIKE HER
AND I DO NOT LIKE
HER POLICIES
DON’T KNOW
Base: split sample question, 516 British adults 18+, 8th – 11th March 2015

54. 2015
POLITICAL MONITOR